Developing AI Brand Mention Monitoring System
Brand Monitoring tracks what people say about your brand online in real-time. Negative review in major community, media mention, crisis wave in social media — system detects first.
Monitoring Sources
- Social networks: VK, Telegram, Instagram, OK
- Review sites: Yandex Market, Google Maps, local directories, Flamp, IRecommend, Otzovik
- News aggregators: Yandex.News, Google News, media monitoring services
- Forums and communities: Reddit, Pikabu, industry forums
- Video: YouTube (captions + descriptions), TikTok
- Marketplaces: Wildberries, Ozon (product reviews)
Technical Architecture
class BrandMonitor:
def __init__(self, brand_names: list[str], variations: list[str]):
self.search_terms = self.build_search_terms(brand_names, variations)
# brand_names: ["Company X", "CompanyX"]
# variations: ["Company Ikс", "CompanyX", "@company_x"]
async def process_mention(self, mention: RawMention) -> ProcessedMention:
return ProcessedMention(
text=mention.text,
source=mention.source,
url=mention.url,
author=mention.author,
timestamp=mention.timestamp,
reach=mention.estimated_reach, # publication reach
# AI processing
sentiment=await self.analyze_sentiment(mention.text),
topics=await self.extract_topics(mention.text),
entities=await self.extract_entities(mention.text),
is_complaint=await self.detect_complaint(mention.text),
requires_response=await self.assess_response_need(mention),
priority=self.calculate_priority(mention),
)
Mention Prioritization
Not all mentions require response. Priority determined by:
- Reach: publication reach (followers, views)
- Sentiment: negative more important than neutral
- Author authority: journalist, influencer with audience, KOL
- Viral potential: engagement rate indicates virality
- Platform: major media > personal post
P1 (respond < 2 hours): major media, viral negative. P2 (< 24 hours): typical negative reviews. P3 (< 72 hours): neutral mentions, positive.
Response Management
AI-generation of response templates for typical situations. Operator selects template, adapts and publishes — from single interface without platform switching.
Dashboard: sentiment dynamics over time, share of voice vs competitors, top sources, topic trends. Export weekly report for marketing director.