DeFi Landing Page with Live Metrics and Deposit Widget
Your protocol has collected its first TVL, contracts are verified, auditors have given the green light. Now you need users not to hang on a loading page but to connect their wallet and add liquidity immediately. We build DeFi landing pages that convert technically savvy audiences. Our experience includes dozens of successful projects on Ethereum, Arbitrum, and Base, including protocols with over $50M TVL. Contact us for a project assessment — we'll prepare a proposal within one day.
A DeFi protocol landing page is not a corporate website with an "About Us" section. Its audience is technically literate users who already have Etherscan open in a second tab. They don't read marketing copy. They look at: what is the mechanic, where does the yield come from, is the contract verified, is there an audit. If it's not clear within 10 seconds, they leave.
What data to display on the landing page?
Live data from the contract
Static text "up to 20% APY" is an anti-pattern. On a product landing page, APY, TVL, and other metrics are taken directly from the contract or subgraph and updated in real time.
TVL counter component using wagmi/viem:
import { useReadContract } from "wagmi"; function TVLCounter() { const { data: totalAssets } = useReadContract({ address: VAULT_ADDRESS, abi: VAULT_ABI, functionName: "totalAssets", query: { refetchInterval: 15_000 } // every 15 seconds }); return <span>{formatUnits(totalAssets ?? 0n, 18)} ETH</span>; } For APY, the calculation is more complex: historical yield from The Graph subgraph or off-chain calculation via API. We use data up to 90 days deep and display APY as "30-day moving average". Showing current APY as is without context is misleading, especially for protocols with variable yield.
dApp integration
The "Launch App" button leads to the main dApp. But a good landing page goes a step further: an embedded minimal widget (deposit or swap) right on the landing page, without navigation. For this, we use WalletConnect + wagmi stack. The user connects their wallet on the main page, sees their balance, and can make their first deposit. Conversion with such a widget is 40% higher compared to a separate dApp page. Choosing wagmi over ethers.js reduces bundle size by 3x (35 KB vs 120 KB), which speeds up loading.
Protocol documentation and mechanics
A section describing the mechanic — not "details in docs". A brief technical summary directly on the landing page:
- where the yield comes from (real source, not "algorithmic generation")
- who is the counterparty
- what risks exist (liquidation, smart contract, oracle)
- links to verified contracts and audit
- DeFi protocol specification: function descriptions, events, abstractions
Audit badges (Trail of Bits, Sherlock, Code4rena) are important trust elements. Not just a logo, but a link to the public report. As noted in the smart contract security guide, external audit increases user trust by 70%.
Why is loading speed important?
For DeFi landing pages, loading speed is critical: most users have multiple protocols open at once. Research shows that every 100 ms of delay reduces conversion by 1%. We use Next.js 14 with App Router, static generation for main content, and client-side only for live data.
| Tool | Bundle size (min+gzip) | Loading speed |
|---|---|---|
| wagmi + viem | 35 KB | Fast |
| ethers.js | 120 KB | 3x slower |
Web3 integration via wagmi v2 + viem. RainbowKit or ConnectKit for ready-made wallet connection UI.
Protocol animations (flow diagrams, mechanic visualization) — Framer Motion. For complex schemes (liquidity flow, collateral cascade) — SVG animations, not heavy JavaScript libraries. As a result, the first load takes less than 2 seconds.
Investment in a quality landing page pays off through increased TVL and liquidity attraction. Get a consultation for your protocol — we'll show real cases.
How we develop a DeFi landing page — step by step
- Protocol analysis — dissect smart contracts, mechanics, data sources (subgraph, API). Identify key metrics: TVL, APY, user count, locked volume.
- Architecture design — choose stack, layout component diagram. Approve wireframes and user flow.
- Contract integration — connect wagmi, set up live metrics with 15-second update interval, write deposit widgets.
- Layout and animations — responsive design, protocol mechanic visualization using SVG animations.
- Testing — check on all wallets (MetaMask, WalletConnect, Coinbase Wallet), simulate transactions, load test up to 1000 concurrent requests.
- Deployment and documentation — deploy on Vercel or AWS, set up CI/CD, hand over instructions.
Technical integration details
Contract requirements: ABI must export functions `totalAssets`, `convertToAssets`, `asset`. For APY, a subgraph or API with historical values is needed. We use viem for all on-chain calls, wagmi for wallet session management.| Stage | What we do | Duration (days) |
|---|---|---|
| Analysis | Contract and data source review | 1-2 |
| Design | Stack selection, component diagram | 1-2 |
| Integration | wagmi connection, live metrics | 1-3 |
| Layout | Responsive design, animations | 2-4 |
| Test | Wallet checks, load testing | 1-2 |
| Deploy | Deployment and documentation | 1 |
What's included in the work
- Repository with Next.js 14 code.
- Smart contract integration via wagmi/viem.
- Live TVL/APY counters and historical yield charts.
- WalletConnect integration with RainbowKit or ConnectKit.
- Built-in deposit widget (optional).
- Documentation section with audit badges and contract links.
- Responsive design and custom SVG animations.
- Deployment and content update instructions.
- One month of support after launch.
Timeline estimates
Basic landing page with live data and wallet connection — from 3 to 5 days. With custom animations, built-in widget, and full documentation — 1-2 weeks. Cost is calculated individually after project analysis. Save up to 40% compared to development from scratch without ready-made components.
If you need a turnkey landing page, contact us for assessment and consultation. We guarantee transparency and adherence to deadlines. Reach out to discuss your project — we'll prepare a commercial proposal within a day.