DeFi protocol landing page development
DeFi protocol landing page — not corporate website with "About us" section. Its audience — technically proficient users who already opened Etherscan in second tab. They don't read marketing copy. They check: what's the mechanics, where's the yield from, is contract verified, is there an audit. If it's not clear in 10 seconds — they leave.
What must be on DeFi protocol landing page
Live data from contract
Static text "up to 20% APY" — antipattern. On product landing page APY, TVL and other metrics come directly from contract or subgraph and update in real time.
TVL counter component through wagmi/viem:
import { useReadContract } from "wagmi";
function TVLCounter() {
const { data: totalAssets } = useReadContract({
address: VAULT_ADDRESS,
abi: VAULT_ABI,
functionName: "totalAssets",
query: { refetchInterval: 15_000 } // every 15 seconds
});
return <span>{formatUnits(totalAssets ?? 0n, 18)} ETH</span>;
}
For APY calculation is more complex: need historical yield from The Graph subgraph or off-chain API calculation. Showing current APY "as is" without context — misleading, especially for protocols with variable yield.
dApp integration
"Launch App" button leads to main dApp. But good landing goes further: minimal built-in widget (deposit or swap) right on landing, no navigation.
For this — WalletConnect + wagmi stack. User connects wallet right on homepage, sees their balance, can make first deposit. Conversion higher than when navigating to separate application.
Documentation and protocol mechanics
Section describing mechanics — not "read more in docs". Brief technical summary right on landing:
- where yield comes from (real source, not "algorithmic generation")
- who is counterparty
- what risks (liquidation, smart contract, oracle)
- links to verified contracts and audit
Audit badges (Trail of Bits, Sherlock, Code4rena) — important trust element. Not just logo, but link to public report.
Technical stack and performance
For DeFi landing speed is critical: most users open several protocols simultaneously. Next.js 14+ with App Router, static generation for main content, client-side only for live data.
Web3 integration through wagmi v2 + viem. Not ethers.js — it's heavier, and for landing without complex logic excessive. RainbowKit or ConnectKit for ready wallet connection UI.
Protocol animations (flow diagrams, mechanics visualization) — Framer Motion. For complex schemes (liquidity flow, collateral cascade) — SVG animations, not heavy JavaScript libraries.
Timeline estimates
Landing with live data, wallet connect and basic documentation — 3-5 days. With custom mechanics animations, embedded dApp widget and full documentation — 1-2 weeks. Cost calculated individually.