Developing a Wishlist in a Mobile App

Developing a Wishlist in a Mobile App Imagine a user added 10 products to favorites on one device, then opened the app on another a week later — the list is empty. This is a classic sync problem where local storage is not tied to the server. According to statistics, 73% of users do not return to

Development and support of all types of mobile applications:

Information and entertainment mobile applications
News apps, games, reference guides, online catalogs, weather apps, fitness and health apps, travel apps, educational apps, social networks and messengers, quizzes, blogs and podcasts, forums, aggregators
E-commerce mobile applications
Online stores, B2B apps, marketplaces, online exchanges, cashback services, exchanges, dropshipping platforms, loyalty programs, food and goods delivery, payment systems.
Business process management mobile applications
CRM systems, ERP systems, project management, sales team tools, financial management, production management, logistics and delivery management, HR management, data monitoring systems
Electronic services mobile applications
Classified ads platforms, online schools, online cinemas, electronic service platforms, cashback platforms, video hosting, thematic portals, online booking and scheduling platforms, online trading platforms

These are just some of the types of mobile applications we work with, and each of them may have its own specific features and functionality, tailored to the specific needs and goals of the client.

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Developing a Wishlist in a Mobile App
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Developing a Wishlist in a Mobile App

Imagine a user added 10 products to favorites on one device, then opened the app on another a week later — the list is empty. This is a classic sync problem where local storage is not tied to the server. According to statistics, 73% of users do not return to the app after such data loss. Even worse if a guest transitions to authorized: their 10 items vanish, and merge is not implemented. We solve this with hybrid storage: MMKV for offline access and server for sync. With over 7 years in mobile development and over 50 projects with a favorites feature, we guarantee stable operation under load up to 1000 concurrent requests. Investing in a wishlist pays off by increasing conversion to cart by 15–20%. Contact us to assess your project — we analyze requirements and propose the optimal solution.

Choosing Storage for Favorites: Local or Cloud?

The choice depends on whether cross-device sync is needed. Compare the main options:

Storage Read Speed Sync Offline Access Implementation Complexity
Local (MMKV) <0.1 ms No Yes (always) Low
Cloud (Firestore) 10-50 ms Yes Limited Medium
Hybrid (local cache + server) <0.1 ms locally Yes Yes High (merge)

For most projects, the hybrid approach is optimal. For authorized users only: Firestore, PostgreSQL, any server DB. List tied to userId. Guest users + sync upon registration: MMKV for guests, on login — merge with server. The merge variant is more complex. At registration, a guest might have added 10 items, while their new account already has 5 (imported from another service). Merge strategy: union of two sets, no duplicates per productId. We use this scheme in 80% of projects.

Why Optimistic UI Matters?

The wishlist add button should react instantly — without waiting for server response. A classic mistake: show loading on press and block the button during the request. The user sees a delay and thinks the tap didn't register. Our solution:

const useWishlist = () => { const [wishlistIds, setWishlistIds] = useAtom(wishlistAtom); const toggle = useCallback(async (productId: string) => { const isAdding = !wishlistIds.has(productId); // Immediate UI change setWishlistIds(prev => { const next = new Set(prev); isAdding ? next.add(productId) : next.delete(productId); return next; }); try { if (isAdding) { await api.wishlist.add(productId); } else { await api.wishlist.remove(productId); } } catch { // Rollback on error setWishlistIds(prev => { const next = new Set(prev); isAdding ? next.delete(productId) : next.add(productId); return next; }); Toast.show('Failed to update favorites'); } }, [wishlistIds]); return { wishlistIds, toggle }; }; 

This approach delivers responsiveness and prevents data loss during network failures. According to App Store Review Guidelines (Section 4.2), minimal functionality should include content personalization, and a wishlist is one such element.

How to Implement Merge on User Registration?

On registration, the guest wishlist (local) merges with the server one. We use union-merge by productId: if an item exists in either list, it appears in the result. This ensures the user loses no items. Algorithm:

  1. Get guest list from MMKV.
  2. Get server list by userId.
  3. Union sets: all unique productId.
  4. Save to server, clear local cache.

We use this strategy on every project with guest functionality. You save up to 40% of development time, which equates to substantial budget savings.

MMKV for Local Cache

For the wishlist, which is read on every product card render, we use MMKV — synchronous read without await. Comparison with AsyncStorage:

Parameter MMKV AsyncStorage
Read Speed <0.1 ms 1-5 ms
Synchronous access Yes No
Thread Safety Yes No

Code for working with MMKV:

import { MMKV } from 'react-native-mmkv'; const storage = new MMKV({ id: 'wishlist' }); const getLocalWishlist = (): Set<string> => { const raw = storage.getString('ids'); return raw ? new Set(JSON.parse(raw)) : new Set(); }; const saveLocalWishlist = (ids: Set<string>) => { storage.set('ids', JSON.stringify([...ids])); }; 

Synchronous MMKV read on the main thread is safe; the operation takes <0.1 ms. That is 10 times faster than AsyncStorage.

Wishlist Badge Counter

The badge showing the number of wishlist items is a derivative of wishlistIds.size. Do not make a separate request for the counter. If the wishlist is synced, the set size is already known. We guarantee the counter updates instantly without extra requests.

Typical Mistakes in Wishlist Development

  • Blocking the add button — user cannot add multiple items quickly. Solution: optimistic UI with a queue.
  • Data loss during offline operations — if a user adds an item without internet and then closes the app. Solution: save to MMKV and sync when connected.
  • No merge on registration — guest loses items after authorization. Solution: union-merge by productId.
  • Duplicate push notifications — discount pushes sent per item individually. Solution: group changes, send one notification with count.

What's Included in Wishlist Development

  • Analysis and data schema design (guest/authorized, merge strategy)
  • API implementation (REST/GraphQL) or Firestore setup
  • UI components (button, list, badge) with optimistic updates
  • Local caching with MMKV and synchronization
  • Push notifications (APNs/FCM) for price or availability changes
  • Testing (unit, UI, load up to 1000 requests)
  • Code documentation and deploy instructions
  • Post-launch support (2 weeks free)

How We Work on the Wishlist

  1. Analysis — study requirements, determine data volume and usage scenarios.
  2. Design — choose stack (Firestore/PostgreSQL, MMKV), draw sync schema.
  3. Implementation — write code with optimistic UI and caching.
  4. Testing — check offline, concurrent access, load.
  5. Deploy — publish to App Store/Google Play, set up monitoring.

Estimation

Wishlist with optimistic UI, MMKV cache, and cloud sync (Firestore or REST): 1–2 weeks. Timelines may increase for complex merge schemes or offline queue support. Order wishlist development and get stable synchronization without data loss — we'll find the optimal solution for your project.