AI System Development for Sports Industry

We design and deploy artificial intelligence systems: from prototype to production-ready solutions. Our team combines expertise in machine learning, data engineering and MLOps to make AI work not in the lab, but in real business.
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AI System Development for Sports Industry
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from 2 weeks to 3 months
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Developing an AI system for the sports industry

Sports was one of the first sectors to embrace data analytics at the highest level. Moneyball in 2003 transformed baseball. Today, AI systems are standard in the NHL, NBA, and Premier League, and are used for everything from injury prediction to tactical analytics.

Tactical match analysis

Tracking Data Analysis:

Positioning systems track each player and the ball 25-50 times per second (Hawk-Eye, Second Spectrum, StatsBomb):

import numpy as np
import pandas as pd
from scipy.spatial import Voronoi

class FootballTacticsAnalyzer:
    """Тактическая аналитика футбольных матчей по tracking data"""

    def calculate_pressure_map(self, frame_data, possessing_team):
        """
        Карта прессинга: где испытывает давление владеющая команда.
        frame_data: позиции всех игроков в один момент времени
        """
        attacking = frame_data[frame_data['team'] == possessing_team][['x', 'y']].values
        defending = frame_data[frame_data['team'] != possessing_team][['x', 'y']].values

        pressure = np.zeros_like(attacking[:, 0])
        for i, att_pos in enumerate(attacking):
            distances = np.linalg.norm(defending - att_pos, axis=1)
            # Давление по Fernandez & Born (2020)
            pressure[i] = sum(np.exp(-((d - 3.0) / 4.0)**2) for d in distances if d < 10)

        return pressure

    def detect_pressing_trigger(self, sequence, min_ppda=8):
        """
        PPDA (Passes Allowed Per Defensive Action) — метрика прессинга.
        Низкий PPDA = агрессивный прессинг.
        """
        defensive_actions = len(sequence[sequence['event_type'].isin(['tackle', 'interception'])])
        allowed_passes = len(sequence[sequence['event_type'] == 'pass'])
        ppda = allowed_passes / max(defensive_actions, 1)

        return {
            'ppda': ppda,
            'is_high_press': ppda < min_ppda,
            'def_actions': defensive_actions,
            'allowed_passes': allowed_passes
        }

    def xG_model(self, shot_data):
        """Expected Goals: вероятность гола из данной позиции"""
        # Признаки: расстояние, угол, часть тела, ситуация, предшествующий пас
        features = {
            'distance': shot_data['distance_to_goal'],
            'angle': shot_data['shot_angle_deg'],
            'is_header': int(shot_data['body_part'] == 'head'),
            'is_penalty': int(shot_data['situation'] == 'penalty'),
            'preceded_by_cross': int(shot_data.get('preceding_pass_type') == 'cross'),
            'speed': shot_data.get('player_speed', 0),
            'defenders_in_cone': shot_data.get('defenders_blocking', 0)
        }
        return self.xg_model.predict_proba([list(features.values())])[0][1]

Expected Threat (xT):

The value of each ball position on the field is the probability of scoring a goal in the next N moves. Constructing Markov Chain transition matrices from tracking data → field threat map.

Physiology and injury prevention

Injury Prediction:

Monitoring the physical load of athletes: - GPS inserts into the form: distance, speed, acceleration, HRV - Acute: Chronic Workload Ratio (ACWR): with ACWR > 1.5, the risk of injury increases by 50% - ML-model (LightGBM): load indicators of the last 28 days → P(injury_7d)

Biomechanical analysis:

  • Marker system (Vicon) → 3D movement kinematics - Asymmetry detection: difference between the right and left leg upon landing → risk of cruciate ligament rupture - ML technique classifier: correct vs. risky

Scouting and transfer analytics

Player Similarity Search:

"Find a player similar to Modric, costing up to €20M":

from sklearn.preprocessing import StandardScaler
from sklearn.metrics.pairwise import cosine_similarity
import pandas as pd

class PlayerScoutingSystem:
    def __init__(self, player_stats_df):
        self.stats = player_stats_df
        self.scaler = StandardScaler()
        feature_cols = ['pass_completion', 'progressive_passes', 'xA',
                       'pressures_success_rate', 'ball_recoveries', 'dribbles']
        X = self.stats[feature_cols].fillna(0)
        self.X_scaled = self.scaler.fit_transform(X)

    def find_similar_players(self, target_player, top_k=10, max_value_eur=20e6):
        """Поиск похожих игроков с ценовым ограничением"""
        target_idx = self.stats[self.stats['name'] == target_player].index[0]
        target_vec = self.X_scaled[target_idx].reshape(1, -1)

        similarities = cosine_similarity(target_vec, self.X_scaled)[0]
        self.stats['similarity'] = similarities

        candidates = (self.stats[
            (self.stats['name'] != target_player) &
            (self.stats['market_value_eur'] <= max_value_eur)
        ].sort_values('similarity', ascending=False).head(top_k))

        return candidates[['name', 'club', 'age', 'market_value_eur', 'similarity']]

Fan Engagement

Content Personalization:

Recommendation system for club media platforms: - Matches, highlights, behind-the-scenes - recommendations based on viewing history - Push notifications: personal highlights from the match (goals by your favorite player)

Dynamic ticket pricing:

Similar to airline tickets: the price depends on demand, time remaining, match: - Expected attendance according to ML forecast - Surge pricing when demand is high, discounts when demand is low

Development time: 5–8 months for a sports AI platform with tactical analytics, injury prediction, and a scouting system.