AI Next Best Action Prediction for Marketing

We design and deploy artificial intelligence systems: from prototype to production-ready solutions. Our team combines expertise in machine learning, data engineering and MLOps to make AI work not in the lab, but in real business.
8+Years of work900+Completed projects100+In house employees19+Partners
Offered services
Showing 1 of 1 servicesAll 1566 services
AI Next Best Action Prediction for Marketing
Medium
~1-2 weeks
FAQ
AI Development Areas
AI Solution Development Stages
Latest works
  • image_website-b2b-advance_0.png
    B2B ADVANCE company website development
    1212
  • image_web-applications_feedme_466_0.webp
    Development of a web application for FEEDME
    1161
  • image_websites_belfingroup_462_0.webp
    Website development for BELFINGROUP
    852
  • image_ecommerce_furnoro_435_0.webp
    Development of an online store for the company FURNORO
    1041
  • image_logo-advance_0.png
    B2B Advance company logo design
    561
  • image_crm_enviok_479_0.webp
    Development of a web application for Enviok
    822
Show more works

Implementation of AI Next Best Action System for Marketing

Next Best Action (NBA) — system determining optimal next action for each customer at each moment. Not "what to offer" (product recommendation), but "what to do" — call, send discount email, show banner, connect manager or do nothing. Reinforcement Learning + business rules.

Contextual Bandit for NBA

NBA with RL shows ROAS 4-8x on marketing spend vs 2-3x on rule-based approach. Main insight: for ~30-40% customers optimal action is "do nothing" (save money). Not model error — correct decision. Excess communications increase churn.