We start with facts: study current KPIs, funnels, workflows and points where employees lose motivation. We interview department heads and a couple of regular employees to separate declared metrics from real pain points.

The output is a "as-is" process map, a prioritized list of tasks for gamification, and initial hypotheses on which mechanics will improve target metrics (onboarding speed, manager conversion, repeat sales, workflow compliance).

The game designer designs the gamification core: reward types (points, levels, badges, statuses), earning rules, anti-fraud and balance. We separately think through the economy — how rewards correlate with business metrics and whether they lead to distortions ("the manager only handles easy deals").

We prepare UI prototypes (leaderboards, employee profile, achievement dashboards) and play with them alongside the client's focus group. At this stage inconvenient and "boring" solutions get filtered out — before code.

We assemble a working prototype with core mechanics and connect it to your systems via REST, webhooks or ready-made connectors to amoCRM, Bitrix24, 1C, HRIS and LMS platforms. A single source of data guarantees that game rules and business metrics match.

The prototype can already be viewed on a sandbox environment — with real data in anonymized form.

We build the production version: Laravel/Node backend, web/mobile interfaces, an admin panel for code-free rule configuration, BI dashboards. We deploy to a group of 20–50 employees for 4–8 weeks, measure target metric growth and adjust reward balance on real data.

Based on pilot results you get a report: what grew (e.g. deal closing speed), what didn't work and what needs to change before roll-out.

We deploy the system across the entire company, prepare onboarding materials for employees and managers. We train admins so you can independently change rules and launch seasonal events.

Next — SLA support: metrics monitoring, regular engine updates, new mechanics as your tasks grow.