Clients Are Spending Time in Mobile Games — You Don't Have an iOS App
Your clients spend hours on their phones, and a significant portion of that time goes to mobile games. While they're there, your brand is left out: without an iOS app, you simply don't enter their field of attention.
And competitors who already have a mobile game get daily contact with their audience without additional advertising spend.
An iOS mobile game is not just entertainment — it's a working tool for acquiring and retaining clients. It immerses the user in your brand's mechanics, stays memorable, and motivates them to come back.
Unlike banners and email campaigns, a game creates an emotional connection: people experience something tied to your product and are more willing to share it with friends.
At truetech.by, we've been creating games that solve our clients' business challenges for over ten years. For us, it's not just about fun — it's about conversion: we design game mechanics that guide players toward the desired action — registration, purchase, or service order.
An iOS app becomes an entry point into your sales funnel, not just a pretty picture in the App Store.
We handle the entire journey: from idea and prototype to publication in the App Store and ongoing support. You get a finished product that delivers measurable results — new clients, increased brand awareness, and repeat inquiries. If you're not yet on iOS, now is the best time to fix that, before your competitors do.
What Benefits Will an iOS Mobile Game Bring to Your Company
An iOS mobile game isn't entertainment — it's a working tool that delivers concrete results for your business. The iPhone and iPad audience consists of paying users who make purchases more often and stay engaged in apps longer.
That's why a game helps not only strengthen relationships with current clients but also attract new ones — through viral effects and recommendations.
A game creates a new revenue channel: direct sales, in-app purchases, subscriptions, and ad integrations. With well-designed mechanics, it pays for itself and becomes an independent income stream that works for you 24/7.
For your company, this is an opportunity to go beyond your core product and diversify revenue without serious spending on traditional advertising.
Another key value is brand awareness. A game lives in the App Store and reaches thousands of users, even if they've never heard of your company before.
Engaging mechanics and the emotions they trigger make people share their results on social media — so reach grows organically, without an extra promotion budget.
Beyond that, a game strengthens loyalty: it gives clients a reason to return to your brand regularly. Reward systems, levels, and achievements keep their attention, which means you stay in your audience's sights for longer.
As a result, both the frequency of brand contact and the likelihood of repeat purchases of your core product or service increase.
We develop iOS games based on your business goals: whether you want to boost sales, build a contact database, or strengthen your image. Our solutions are validated with real audiences and deliver measurable impact — from increased engagement to direct revenue growth. Leave a request to discuss what results a game could bring specifically to your business.
Project Formats: From Prototype to Full-Fledged Game
Every project starts from a different point: some need to quickly test an idea without overpaying, while others are ready for a full launch in the App Store.
So you only pay for the scope you need, we've divided our collaboration into formats — from a lightweight prototype to a fully packaged game.
The format is chosen based on your task, budget, and timeline. The table below shows typical scenarios, and we'll help you pick the optimal one during a free consultation.
| Format | For Whom | What It Gives the Client |
|---|---|---|
| Prototype | To test an idea and core mechanics before serious investment | Quick result in 2–3 weeks, a clear "go or no-go" decision |
| Basic Version | To launch a game with key features and get early feedback | A working product in the App Store, real user reactions |
| Full Version | To bring a competitive product to market | A complete game with content, monetization, and packaging for commercial success |
| Support and Growth | To maintain the game after release | An active audience, improving metrics, regular updates and seasonal events |
Within every format, we work on a professional tech stack, including Unity — which ensures consistent results and easy scaling. You always know what's included in the scope and stay in control of the budget at every stage.
Not sure which format fits your idea? Describe your task in the request form — we'll propose a plan and timeline range within one business day, with no obligations.
How Game Development Works: From Brief to Release
A clear process is half the success of any project. When you know what happens at each stage, the anxiety of "what are the developers doing in there?" disappears, and confidence in the result takes its place.
We've structured our work so you always know the status, can influence key decisions, and see the game in action long before release.
The logic in short: first, we dive deep into your task, then design the game, then build it and prepare it for launch. Each step has an approval point — no surprises at the end.
- Brief and idea audit. We nail down the goals: who your audience is, what mechanics are needed, and what tasks the game should solve — retention, reach, education. We analyze your market and competitors to propose a solution that will actually work.
- Prototype and scenario. We build a playable prototype of the core: even at this stage, you see and feel the mechanics instead of reading a description. We approve the scenario, game economy, and key screens together.
- Design and production. We create interfaces, characters, and animations. In parallel, we set up the server side if the game involves online elements. You receive regular demo builds and can leave feedback.
- Build and testing. We assemble the iOS version and run tests on different devices: stability, control responsiveness, and the correctness of purchases and saves. We fix any issues before users ever see them.
- Release preparation. We help with your App Store page setup, select icons and screenshots, and verify compliance with requirements. You get a launch checklist and recommendations on the start date.
- Launch and support. After publication, we monitor metrics, collect reviews, fix bugs promptly, and prepare updates. If needed, we expand functionality to keep growing your audience.
What this gives you: instead of a "black box," you get a transparent production cycle with fixed control points. You always know what's happening, how much the next step costs, and when the result will be ready. Clear approvals at each stage protect you from rework and unnecessary spending.
What's Included in Delivery: Scope of Work and Rights
Delivery isn't "send the file and forget." You get a complete package that lets you own the game, develop it further, and even resell it. The process is broken into stages so you understand what you're paying for and what you receive at every step.
- Brief and estimation — we define the tasks, create a work plan with timelines and a cost estimate calculated after audit. You know your investment upfront.
- Design document and prototype — we define the mechanics, visual style, and game economy. Early on, you see what the product will look like and can make changes.
- Development and interim builds — we show you a working version every month: tangible progress, no surprises at the end.
- Testing and release preparation — we test the game on real devices and bring it up to App Store requirements: stability, speed, responsiveness.
- Handover of results and rights — after the final payment, you receive the complete package: the app, source code, documentation, and formal rights to the game.
- Post-release support — we help with publishing, answer questions, and roll out updates within the agreed timeframe.
The final package includes:
- A finished iOS app ready to publish in the App Store or further develop for your needs.
- Full game source code — you're not tied to us and can hand the project to any other team.
- Exclusive rights to the game: design, code, title, characters — everything belongs to you.
- Technical documentation: architecture description, developer instructions, and a list of tools used.
- Marketing materials: screenshots, gameplay video, and text descriptions for the store page.
- Warranty support: bug fixes, consultations, and help after release.
All rights are formally transferred via contract — you are the owner, and we are the contractor. So after the project is complete, you can do whatever you want with the game: change monetization, release updates, sell it, or use it to attract clients.
Case Study: How We Helped a Client Launch a Mobile Game
A mobile marketing studio approached us with a goal: publish its first iOS mobile game. The client had experience promoting apps but no in-house development — they wanted a product that would become a new source of audience and revenue, not just another game.
We took the project on turnkey — from prototype to App Store release. In four months, a team of six specialists — a game designer, artist, programmer, and tester — created a minimalist puzzle game with a unique mechanic.
The client received the complete package: code, art, builds, marketing materials, and documentation for moderation.
We measured the results in numbers that matter for business. In its first month, the game Puzzle Flow hit 100,000 organic installs — with zero paid advertising. Day-7 retention reached 35% — nearly double the average for mobile games.
The average session length was 6 minutes, and the conversion to in-app purchases was 4%. For the client, this meant quickly reaching self-sufficiency and a steady revenue stream that keeps growing.
The studio's product director shared their feedback: "We expected blown timelines and a bloated budget. Instead, we got a clear process, transparent communication, and a game that hit the top 5 in its genre within two weeks. Users left enthusiastic reviews on their own, and we found a new partner for future projects."
This case isn't just a work report — it's proof that we know how to turn technical development into business results. If you have an idea for a game or app, you can get the same kind of launch — with clear timelines and measurable metrics.
How to Choose a Development Format for Your Task?
The choice of development format directly depends on your task: it's one thing when you need a ready-to-go iOS mobile game quickly, and quite another when you have a strong in-house team but lack resources for a specific area.
We often meet clients who waste time choosing the "most popular" format instead of starting from their goal. The right approach is simpler: figure out what you need — full-cycle work or targeted help at a specific stage.
If you need a game from idea to App Store release, choose the "turnkey" format: we handle the entire process, and you get a product ready for sale.
When you already have a team and some groundwork but lack experience in Unity game development, it makes more sense to bring us in as additional expertise: we integrate into the project, close the challenging tasks, and hand over results that easily fit into your system.
The difference is obvious: in the first case, you save time and stress; in the second, you save budget and keep control.
If deadlines are tight and you need to quickly show results to investors or the market, count on a team that has already shipped games to the App Store and knows Apple's requirements. This reduces the risk of moderation rejection and eliminates extra costs for revisions.
We don't recommend formats in the abstract — we do it after a quick analysis of your task. Describe your idea, desired timeline, and budget — we'll propose the option that delivers maximum results with minimal risk.
The consultation is free and non-binding: you get an honest recommendation and a clear understanding of how to structure the work.
So choosing a format isn't a matter of fashion — it's a matter of strategy. Our studio has been developing iOS games on Unity for over ten years and knows how to structure the process for different tasks.
That's why we can guarantee results: whichever format you choose, you'll get a working product within the agreed timeline and with a transparent budget.
Frequently Asked Questions About Ordering a Game: Answered Before You Start
Every client has doubts before starting a project — and that's normal. Game development involves investment, timelines, and expectations about the outcome. Most concerns boil down to one thing: "will I lose money, time, or control over the process?"
Let's go through the main questions clients have before signing a contract. We answer directly — no fine print, no hidden terms.
What guarantees do I have that the game will work and be accepted in the App Store?
We follow a transparent process: you see intermediate versions of the game at every stage, not just the final result. Before submitting to the App Store, we run a full testing cycle — on different devices and system versions.
All Apple requirements are factored into development from the start, so moderation rejection is a rare occurrence, not a surprise. We take that risk on ourselves and see the project through to publication.
What about the budget? Is the cost fixed, or will it grow?
The cost is fixed in the contract after the brief and remains unchanged for the entire project.
We calculate the work in detail before we start, so you won't have to pay extra for "unexpected complications." If you want to add new features, that becomes a separate discussion with a separate estimate — but the base scope stays within the agreed budget.
How are deadlines structured, and what happens if you miss them?
A deadline is part of our commitment, not a wish. We break the project into stages with clear milestones, and you see the schedule in advance. You pay for each stage upon completion, so delays don't hit your pocket all at once.
If we miss deadlines due to our own fault, we're ready to discuss compensation as outlined in the contract.
What if I don't like the result? Can I influence the process?
Yes, and you don't need to be a technical specialist to do it. You participate at key control points: you approve the concept, see playable versions at early stages, and give feedback on clear demos.
At every stage, you can adjust visuals, scenarios, or mechanics — as long as it doesn't affect the overall budget. We work on your side and treat feedback as part of the process, not as a problem.
If your concern is about something else — just write to us. We'll review your situation and honestly explain how the work will be structured for your specific project.Ready to Start Your Project? Submit a Request on Our Website
Submit a request on our website — and we'll get back to you within one business day. We'll discuss your task, advise where to start, and prepare a preliminary cost estimate for the project. This is free and non-binding.
Developing an iOS mobile game is a process that requires a well-coordinated team — from game scenario design to App Store publication. We take on the entire cycle so you get a finished product and can focus on growing your business instead of technical details.
After you reach out, you'll receive:
- a consultation on your idea and its market potential;
- a preliminary budget estimate and realistic launch timeline;
- monetization recommendations — how the game will generate revenue;
- a work plan with clear stages and control points;
- a team matched to your project — from game designer to artist;
- a commercial proposal with a fixed cost and terms.
We work on Unity — the engine behind most successful mobile games. It gives us development speed and stability on iOS, and gives you confidence in the result.
Our team brings over ten years of experience and dozens of completed projects: from simple casual games to complex products with online modes.
Fill out the form on our website — and take the first step toward launching a game users will love. We'll answer all your questions, recommend the optimal solution, and stay by your side at every stage.