Losing sales because your PC game is not on GOG?
You released a PC game, but it is only sold in one or two stores. Sound familiar: the bulk of buyers come through a single channel, while those who deliberately choose other platforms walk right past.
As a result, the studio misses out on sales, and the game never takes the place it could occupy in the market.
GOG is not just another store. It attracts an audience that consciously looks for quality PC games, values the ability to play without unnecessary restrictions, and is willing to pay for a good product. For many players, this platform is their primary source of purchases. If your game is not there, you simply do not exist for this segment of the market.
Not being on GOG means lost sales that could have become a stable source of revenue. Every month without a release on this platform pushes potential buyers toward competitors.
It is hard to build long-term monetization plans when you are cutting off an entire segment of paying customers.
We help studios get onto GOG and close this sales channel. We handle all the preparation for publication: from build verification to game page setup and communication with the platform.
All you have to do is gain access to a new audience and start earning where your buyers are already waiting.
What developing a Unity PC game for GOG gives you
Developing on Unity is not just about creating a game, but preparing a full-fledged product for sale on GOG.
You get not a “raw” prototype and a pile of files, but a ready-made solution that already knows how to work with the platform: installation, updates, cloud saves, and achievements are all configured and verified.
Along with the game, you receive a clear roadmap for entering the catalog: from technical requirements review to launch day, without surprises or hidden revisions.
Our job is to make sure you see the result, not the process. That is why the contract and the work itself include specific stages, deadlines, and completion criteria. You always know what you will get at the end and how it will lead to a launch on the platform.
What the result includes:
- A ready PC game on Unity — fully built, tested, and adapted to GOG requirements. No “semi-finished” products: you get a product that is ready to publish.
- A stress-free GOG release — we handle the technical preparation of the build, store integration, and all the checks required by the platform. You do not need to dive into the nuances of compilation and metadata.
- A clear launch plan — a step-by-step roadmap: from creating the catalog page to announcing the release. You know in advance when the game will go on sale and what steps are needed.
- Product ownership — you receive the source code and all rights to the game. No restrictions on further development, porting to other platforms, or releasing additional content.
- Support at launch — after the release, we stay in touch: we fix bugs, respond to player feedback, and help with the first updates. Your game does not end up without support.
In the end, you are ordering not a “shelf-ware” development project, but a working game with a clear route to first sales. We are responsible for the result at every stage, while you control the timeline and budget — and know exactly when the game will appear on GOG.
Work formats to fit your task and budget
Every business comes to game development with its own goal: some launch a new product, some already have a prototype and want to release it on GOG, and some plan to support the game for years, generating steady income.
We have structured our collaboration formats so that you pay only for the stage you need right now and always understand what you get at the end.
| Format | Who it is for | What it gives the client |
|---|---|---|
| Turnkey development | You are launching a new game and want to control the result from idea to release | Full cycle: concept, design, programming, art, testing, publication on GOG. You get a finished product within your timeline and budget, without getting into technical details. |
| Game refinement | You already have a finished or in-development game, but it needs improvements to launch on GOG | Audit of the current state, bug fixing, optimization to meet platform requirements, adding new mechanics. You enter the platform with a quality product you are not ashamed to show players. |
| Project support | The game is already released and generating revenue, but needs constant attention | Regular updates, user support, bug fixes, and new version releases. You focus on business, while the game stays in shape and keeps delighting the audience. |
If you do not know which format suits you, start with a consultation: we will analyze your task and suggest the best option. The main thing is that the collaboration solves your business problem, not just creates a game for the sake of a game.
How the development and launch of your game proceeds
We have designed the process so you always know what is happening with the project. Each stage ends with an approval — the game will match your expectations, not a “surprise” at the end.
We develop on Unity: it gives you fast working versions and easy changes without losing quality. So you see the result as we go, rather than just hearing about it. Here is the path from idea to release.
Seven steps from idea to GOG
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Brief and task analysis. We discuss goals, audience, and format. We set expectations so everyone understands where we are heading.
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Concept and prototype. We show the visual style and key mechanics. You see the game before the main workload begins.
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Development plan. We set the stages and deadlines and approve them with you. No surprises — you know what will be ready and when.
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Development and intermediate builds. We show working versions every 1–2 weeks. Changes are made along the way, not when rework becomes expensive.
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Final approval. We test the game on different PC configurations, and you test and approve it.
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Launch on GOG. We prepare the game page and all materials for release. The publication happens without you dealing with technical details.
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Post-release support. We track feedback, fix bugs, and update the game. You handle the business, and we handle the product.
You control the process, we take on the complexity
At every stage, you receive a work report and a plan for the next steps. Changes are tracked in one place, so nothing gets lost. In the end, you get a turnkey game: from idea to release and user support. You save your team's time and get a predictable result.
We work remotely, so you do not need to arrange meetings — all communication is in a convenient format.
What you get in the package after release
After the release, you receive not just a finished game, but a full package that turns development into a manageable asset. You will not have to depend on the team for every update or request — all artifacts are handed over in a transparent form and remain at your disposal.
Here is what the delivery package includes:
- Game source files — the complete project code and resources in a structured form, with no “closed” modules. You can transfer the project to another team, scale the mechanics, or do your own support.
- Rights to the game — all rights to the created product belong to you, including code, design, texts, and graphics. This is confirmed in writing and allows you to sell, publish, and use the game without restrictions.
- Project documentation — a description of the architecture, game mechanics, settings, and logic. It is written so that a manager understands what each part of the game does, and a new developer can quickly get up to speed.
- Launch and update instructions — step-by-step guides for publishing on GOG and other platforms, preparing builds, and making changes without involving the contractor.
- Administrative materials — a list of tools used, access to services and accounts needed to manage the product.
- Backups and versions — a history of builds and backups, so you can roll back to a stable version or restore data at any time.
This package addresses the client's main pain point: loss of control. You get not a “black box,” but a transparent system with clear rights, documents, and next steps.
If your business decides to grow the game, you already have the foundation: source code, instructions, and confirmed ownership. That saves months of work and money on rewriting code from scratch.
Case study: how an indie game became profitable within six months
A small indie studio came to us with a finished game: it was already selling on one platform, but only generated occasional purchases.
The GOG audience remained untapped for them — even though this is where gamers who value DRM-free, read descriptions, and return for new releases live.
We put together a full development case: we audited the game, prepared the store page to platform standards, configured local versions, and planned the launch together with the community.
The first month after release gave modest numbers — typical for wishlists. But by the third month, the game's reach in GOG recommendations had tripled, and the purchase conversion was higher than on the main platform.
Six months later, the game's sales growth became stable: 15–20% month over month, with no paid advertising spend. The studio gained not only profit, but also direct requests from players for additional content.
What the release on GOG specifically provided
- Visibility among an audience that rarely refunds games and willingly shares impressions on forums.
- Organic sales growth through recommendation algorithms — no paid tools were needed.
- A live community: players created guides and mods, which extends the product's lifespan and increases loyalty.
We often cite this case as an example that even an indie game with no marketing budget can become profitable. The key is to handle the release properly and not miss the platform's specifics.
We have already repeated this scenario in three more projects, and each time the clients return to us for support and further game development.
How to choose the optimal format for your game?
The choice of format starts not with technical parameters, but with the question: what game are you creating and for what audience? A short casual puzzle and a large open-world RPG require different approaches to development, timelines, and budget.
If the project is small in mechanics and content volume, it is optimal to build it in one compact format and quickly bring it to the digital storefront.
If the game is deep, with a story, progression, and many systems, it is worth planning phased development with an early access release.
The project type also determines the GOG launch strategy. The platform values quality indie projects without DRM and with a fair price — this gives developers a direct connection with the audience and a clear sales mechanism.
Some games only need a basic version and a couple of updates; others require expansions, multiplayer, or mod support. All of this affects the format: from a minimal “launch and sell” model to a long-term service with constant content.
We help you navigate before development starts. During a free consultation, we analyze your idea, assess complexity, timeline, and budget realism — without locking you into a specific solution.
After that, we suggest the optimal format: a full turnkey cycle, a prototype to test the hypothesis, or refinement of an existing build to meet GOG requirements. This saves months of work and extra costs at the planning stage.
The main thing is not to try to guess the format yourself, because the cost of a mistake is high. A game made for six months in the wrong direction requires rework and lost time. We remove that risk: we set the scope, timeline, and sequence of steps up to the first release. All you have to do is focus on your game, not on the headache of choosing.
Come for a consultation — we will discuss your game, determine its format, and outline a clear development launch plan. That way you get not abstract options, but a concrete roadmap tailored to your project.
Answering common questions about development and release
Before a project starts, clients ask the same things: about timelines, rights, and refinements. Especially in the context of GOG, which has its own rules. Here are the answers to common questions.
How long does development and release on GOG take?
The timeline depends on the game's scope: a small game takes a few months, a larger project takes over a year. At the start, we create a staged plan so you understand when the game will appear in the store. GOG moderation goes quickly if you prepare in advance.
Who owns the rights to the game?
All rights to the game belong to you. We hand over the source files and transfer ownership of the materials. You are free to manage the game: change publishers, add content, port it to other platforms. The terms are protected in the contract.
Can the game be updated after release?
Yes, post-release support is common practice. We help with updates, fix bugs, and add content. A live project earns more positive reviews and sales.
What requirements does GOG have for a game?
GOG values developers, but requires compatibility and a high-quality store page. We check the project in advance and prepare descriptions and materials — the release goes through without delays.
This is how we remove the main fears at the conversation stage. You get predictable timelines, full rights, and a game ready for sales on GOG.Let us discuss your idea and show you a launch plan
You have invested time and effort into your game idea, but you are not sure where to start or whether the project will take off on GOG. We have launched dozens of PC games and know how to turn a concept into a product that generates profit and finds its audience. So we suggest starting with a free review of your idea.
After you reach out, you will receive not generic words, but a concrete launch plan: development stages, timelines, player profile, and monetization points.
This will help you assess the potential before making large investments and avoid the mistakes that make most indie studios lose money.
Leave a request for development, and within a few days we will send you:
- An assessment of your game's market potential on GOG.
- A step-by-step launch plan with stages and realistic timelines.
- Recommendations on monetization and pricing for the platform.
- An honest review of strengths and risks — without sugarcoating.
- A proposal on team composition and scope of work suited to your budget.
- First practical tips you can implement right away.
Starting a project is easy: just write us a few words about your idea. We will get back to you within one business day and answer all your questions. The sooner you get your launch plan, the sooner your game reaches players and starts delivering results. We look forward to your request.