Why you're losing players without a presence in Microsoft Store
Millions of Windows users are used to finding and installing games through the built-in store. It's not just a storefront—it's a direct channel to an audience that is ready to pay but chooses only what is easy to find and safe to download. If your game isn't in Microsoft Store, you're silently handing that audience to your competitors.
Missing from the store means more than lost sales. The platform itself suggests similar games to users, building collections and recommendations.
A game that isn't in the catalog doesn't appear in those recommendations—people who could become your regular players simply never learn about it. That's missed reach that's hard to compensate with advertising: you pay for acquisition while others get players for free.
Microsoft Store also gives you an extra business advantage: trust. Players feel safer buying in a trusted store than on an unknown website.
The store also handles part of the content delivery and updates, which means fewer technical issues for you and more time to grow the project.
That's why developing a game with Microsoft Store in mind is a strategic move, not just an additional platform. You get access to a broad audience, built-in sales mechanisms, and protection from piracy.
We help you release your game exactly where it can be easily found, paid for, and downloaded—and turn that presence into steady revenue.
What you get from launching your game in a digital store
Launching a game in a digital store turns your product from a one-time file into a constantly working customer acquisition channel.
The store itself brings users who are looking for entertainment and are ready to pay—you don't need to spend a budget from scratch on advertising to build your first audience.
The first benefit is growth in downloads. The store's storefront works for you around the clock: algorithms show your game to interested users, while ratings and reviews strengthen trust. Every new download is a new contact with your brand that stays with the person for a long time.
The second is brand recognition. A game downloaded by thousands of people is remembered differently than an advertising banner.
Users discuss it, share screenshots, and recommend it to friends—the brand expands beyond its usual audience and gets organic reach without paying extra for ads.
The third is steady revenue. Unlike a one-off promo or event, a game brings in income regularly: updates, extra levels, and in-game purchases create a constant flow of payments. With each update, you bring back old users and attract new ones, while monetization works predictably.
Finally, launching in the store protects your time. We handle the technical preparation, review, and publishing so your game passes moderation on the first attempt and appears in the catalog quickly. You get a ready-made, working sales channel that doesn't require daily oversight.
Game development formats for Microsoft Store tailored to your task
We adapt our cooperation formats to your task, budget, and timeline—from testing an idea with a prototype to a full development cycle and post-release support.
Whether you only have a concept or, conversely, an already working game that needs to be adapted for Microsoft Store, we'll find an option that won't require unnecessary expenses.
| Format | Who it's for | What it provides |
|---|---|---|
| Prototype and idea validation | For those who want to verify the viability of the mechanics before making a big investment | Quick concept test, clear estimate for the full version, reduced risks |
| Turnkey development | For businesses that need a finished game from scratch | Full cycle: from documentation to publishing in Microsoft Store, fixed deadlines and budget |
| Adaptation of an existing game | For project owners who need to enter a new market or meet Store requirements | Audit, resolving compliance issues, integration with payment systems and achievements |
| Ongoing support and maintenance | For those who have already launched a game and want to keep growing it | Updates, fixes, new content, analytics, and optimization |
Whichever format you choose, you get a product that passes Microsoft Store moderation on the first attempt and is ready to generate revenue. We document every stage in a transparent plan so you understand what you're paying for and when you'll see the result.
If you're not sure which format fits your situation, we'll start with a short brief and then recommend the optimal option. We work with both small indie projects and corporate-level tasks. You get a game, not just code: something clear, packaged, and ready to sell in Microsoft Store.
How the development and publishing process works
We start with a brief and end with support—the journey takes anywhere from a few weeks to several months depending on the scale. At every stage, you see the result and approve key decisions, so the project never turns into a "black box."
- Brief and task immersion—we define the game's goals, target audience, and expected outcome. You receive a clear document with the scope of work and deadlines.
- Prototype and development plan—we build the core gameplay that immediately shows how the game looks and feels. You approve the prototype, and only then do we move to full development.
- Main development stage—we create levels, graphics, sound, and UI. Every 1–2 weeks, we show a playable version so you can see progress and request changes.
- Testing and polish—we check the game on different devices, fix bugs, and optimize loading and controls. By the end of this stage, we have a stable version ready for release.
- Microsoft Store publishing preparation—we create the game page, description, screenshots, age rating, and marketing materials. We follow the store's requirements so the game passes moderation without delays.
- Publishing and launch—we release the game and set up the distribution model: paid purchase, free download with ads, or in-game purchases.
- Post-release support—we monitor reviews, update the game, add content, and improve metrics. You get support for the entire product life cycle.
What's included in the deliverable and what you receive
Before we start, we set the delivery scope in the contract. You get not just a game but a complete package you can manage independently: from source code to instructions for your team. We hand over the full result—no hidden dependencies or "surprises."
The final delivery includes:
- A game ready for publication in Microsoft Store—having passed all checks and moderation, with the page, description, screenshots, and system requirements configured.
- Source code and all project materials—structure, assets, build tools, and content that remain fully at your disposal.
- Exclusive rights to the game—formalized in the contract; if needed, we record the transfer of rights to all code and content.
- Developer account and publishing rights transfer—we help register or migrate the application to your Microsoft Developer account.
- Documentation package for the game—certification checklists, age ratings, privacy policy, and other documents required for moderation.
- Instructions for your team—on updating versions, handling reviews, analytics, and user support.
- Project reporting—regular reports on status, testing, and costs, plus a final report with recommendations for product growth.
All materials are transferred through secure channels, and you receive the final package after the project is completed. No "black boxes"—you fully control your game and can continue developing it with any contractor.
Case study: how a game helped a studio increase revenue
The studio Nordic Pixel came to us with a nearly finished prototype and a request to "make the release successful." The team already had development experience but no understanding of how Microsoft Store works from the inside: how to rank higher in search, which promotional mechanics work, and how to turn downloads into steady revenue. Trying to figure it out on their own was eating up time better spent on improving the game itself.
We handled the entire release process: refined the product page to meet the platform's requirements, helped with copy and video materials, set up metrics, and planned the launch in stages.
In the first month, the game got twice as many downloads as the studio expected and reached break-even. Six months later, revenue had grown 2.5 times—largely thanks to in-game purchases and repeat launches.
The organic reach deserves special mention: thanks to proper page setup and behavioral metrics, the game was featured in a Microsoft Store editorial collection. That brought tens of thousands of impressions with no advertising budget.
The studio gained not only money but also recognition—players found the project on their own and recommended it to friends.
The team continues working with us today: they order updates, seasonal events, and technical support. For us, that's the main sign of success—a client comes back because the game steadily generates profit and requires minimal manual management.
We also track metrics ourselves and suggest improvements, so the studio doesn't need a dedicated specialist for that. If you want the same predictable result, we're ready to repeat this path on your project.
How to choose the right development format?
Choosing a development format isn't about technology—it's about matching your goal. If you need to quickly test demand for an idea, a compact version with the core mechanic is enough.
If the goal is long-term presence in Microsoft Store and steady revenue from sales, you'll need a full-fledged game with regular updates and user support.
We start not with code but with the business problem: what result you expect in a few months, who your audience is, and which competitors are already working in this market. This approach makes the selection process transparent.
During the consultation, you see the scope of work, timelines, and a clear step-by-step plan—without hidden items or technical fog.
If you need a quick hypothesis test, we'll suggest a minimal format with one strong mechanic. If you plan to grow the product as a separate business direction, we'll build a phased strategy where each next step builds on the previous one.
And importantly, the format choice is not final: a simple version can grow into a full release without losing what's already done or wasting extra budget.
In the end, you get not just a game but a tool that delivers measurable business results: engaging users, increasing brand awareness, or creating a new sales channel.
Tell us about your situation—at the first consultation, we'll identify the right format, and you'll be able to make a balanced decision without unnecessary risks.
Frequently asked questions and answers to your concerns
Every project starts with doubts—we know that. So we've collected answers to the questions clients ask most often: deadlines, quality, budget, and what happens after release. Below—honestly, without promises of "we'll do it all fast and cheap."
What if you miss the deadline?
We set the stage schedule in advance and show a working prototype every one to two weeks. You see progress rather than waiting for the result at the end. If there's a risk of delay, we warn you in advance and propose a solution instead of putting our heads in the sand. The contract includes liability for missed deadlines.
How do you guarantee game quality?
The game goes through several testing cycles: from gameplay mechanics to the interface. We test it on different PC configurations and devices supported by Microsoft Store. If bugs appear after release, we fix them within the warranty period. Our goal is not just to release a game but to make sure it runs reliably for your users.
What happens after the Microsoft Store launch?
Development doesn't end with release. We monitor reviews, collect analytics, and release updates when needed. You can order post-production—from adding new levels to seasonal events.
You get not a "game and goodbye" but a long-term product that keeps generating reach and bringing players back.
How much does development cost?
The cost depends on the scope of mechanics, graphics, and how the game is sold in Microsoft Store. During a free brief meeting, we assess the task and name the exact amount—and then fix it in the contract.
We work in stages, so you pay for specific results, not for "the process." No hidden fees or unexpected surcharges.
Still have doubts? Ask us directly—we'll respond within a business day, no scripts or generic phrases.Order game development and start earning
A game in Microsoft Store is a storefront where millions of users look for entertainment and are ready to pay for a quality product. The client's job is a strong idea and mechanics that keep players engaged.
The job of truetech.by is to handle the technical side and production so the game becomes a working source of revenue instead of stalling in development.
Start with a request—it's a free consultation and a cost estimate. You'll get clarity on timelines, budget, and expected returns before you even begin, and you can compare plans with a team that has already shipped projects for app stores.
We'll also give you an honest analysis of your idea: what to strengthen and what to drop so you don't waste your budget.
After the brief, we'll fix the scope of work and the price in the contract so there are no surprises. We'll break the project into stages with demos of intermediate builds.
You'll see the game taking shape, control the key mechanics, and influence details before release—without missing deadlines and without a "black box" in the process.
We plan monetization from day one: paid purchase, in-app purchases, or ads—we choose the model that fits your audience. After release, we stay in touch: we analyze the first reviews, make adjustments, and help with updates so the game consistently generates profit.
Here's what you get by submitting a development request:
- A cost and timeline estimate for your idea, with no prepayment or obligations;
- A clear technical specification describing mechanics, interface, and monetization;
- A fixed price in the contract and payment in stages;
- A demo version after the first stage—you see how the game looks and works;
- Support from idea to publication in Microsoft Store;
- Transfer of game rights and all source materials to you.
Submit a consultation request—it takes a couple of minutes, and a manager will respond within a business day with a ready estimate. We'll explain how the project will be structured, when we'll reach the first version, and how you'll start earning. One message could be the start of a project that keeps generating profit for you long after.