Why advertising for games brings the wrong leads without Tenjin analytics?
You launch ads and get installs, but in-game sales aren't growing as you expected. Sound familiar? Without analytics, you only see the tip of the iceberg: how many people downloaded the game, but not which of them pay and which leave after the first level.
Budget goes to ad channels that deliver “empty” installs, while your real paying players go unnoticed.
In mobile marketing, it's easy to make a mistake: advertising on one channel delivers many downloads, but those users don't buy in-game items. Another channel brings fewer players, but it's those players who generate the main revenue.
Without an attribution system, you can't tell one scenario from the other — and you keep pouring budget into inefficient sources while competitors take your audience.
This is exactly where Tenjin helps — a tool that ties every install to a specific ad source. You start to see the full picture: which channel brought in a paying player, how much they generated in the first week, and which ad creative is actually profitable. Now budget decisions are made based on data, not intuition.
We integrate Tenjin into your Unity game so analytics works from day one of your ad campaign.
We set up event tracking for purchases, activations, and retention — you can see what's happening with the project at any time and quickly redirect budget to channels that generate real revenue. The result: predictable growth, less wasted spending, and full control over ad investments.
What built-in analytics gives for project growth
Built-in analytics shows which channels actually bring paying players and which just burn budget. You see the real return on every ad source early on — and can redirect money in time to what truly drives installs, not just impressions.
The key growth metric is not the number of downloads, but how many players stay in the project. Analytics integration reveals at which level or event users drop off: after onboarding, on day two, or at the first purchase offer.
Understanding this, you adjust balance, rewards, and onboarding — retention grows, and with it the lifetime value of every user.
Game revenue is built not from random purchases, but from systematic work with player behavior. Analytics lets you segment your audience: who pays, who would pay with the right incentive, and who will never buy.
Based on this data, you fine-tune events, discounts, and special offers — and the average revenue per paying player grows without expanding the marketing budget.
The bottom line is simple: with built-in analytics, you manage the project based on facts, not guesses. Advertising pays off faster, players stay longer, and revenue stops depending on luck.
We handle the setup and integration of Tenjin with all the necessary reports, so you see the first results within a week after release.
Tenjin integration formats for business goals
Tenjin is an analytics system that shows where players come from and which ad campaigns are actually profitable. But the same set of data solves different problems: for some, seeing installs is enough; for others, they need to calculate revenue from each channel.
We choose an integration format based on the scale of your business and the stage of game development — from quick launch to full control over ad spend.
| Format | For whom | What it gives the client |
|---|---|---|
| Basic setup | Indie studios, first releases | A transparent picture: how many installs, from which sources, and players' initial actions. Quick launch without burdening the team. |
| Key event tracking | Marketing directors, growth teams | Product funnel: registration, onboarding completion, purchases. Understanding conversion to paying players and drop-off points. |
| Full integration with attribution | Publishers, large projects | Linking purchases to specific ad channels, calculating LTV and return on ad spend. Data for scaling the budget. |
Each format is not just a “connection” but Tenjin configured around your business questions. We set up event exports ourselves and verify data accuracy, so you don't need to understand the mechanics.
You get a clear report and make marketing decisions based on facts, not intuition. If the game is released in multiple stores, the unified Tenjin dashboard brings all numbers into one picture — reach, conversion, and revenue are visible across all platforms at once.
Stages of implementing analytics into a game
Implementing analytics in a game is a process that affects future decisions about project development and marketing budgets. To let you control each stage and understand what you're paying for, we've split the work into six sequential steps — from brief to post-launch support.
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Brief and goals — we record the business objectives: which metrics matter (revenue, retention, engagement), which events need to be tracked, and how the results will affect your monetization and marketing decisions.
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Implementation plan and data scheme — we agree on the list of game events sent to the analytics system. You see what data is collected and why you need it, not “just in case.”
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Analytics tool configuration — we connect a professional platform (for example, Tenjin), set up the account, access rights, and integration with your ad account. This takes one or two business days and requires no technical work on your end.
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Game integration — we carefully add events at key moments: level start, purchase, returning session, ad view. We work without stopping development or introducing errors into the game mechanics.
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Testing and accuracy verification — we run validation scenarios: we make sure events are counted correctly and revenue and retention are displayed without distortion. You receive a report with test metrics and know the data can be trusted.
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Launch and project support — after release, we monitor the system, respond quickly to failures, and update events when new game mechanics are released. Support is included for the first few months, and after that, optional — for example, monthly maintenance.
In the end, you get a transparent process: from the first brief to analytics you can trust. And no confusion: each stage has an owner and clear results.
What you get after integration
Analytics integration is not just adding code — it's a ready-made system for management decisions. After launch, you see the full picture: where players come from, which levels they complete, where they get stuck, and what really affects revenue.
The result of integration is three things: a configured tracking system, a transparent metrics dashboard, and a trained team ready to work with numbers on their own.
Here's what's included in the final scope of work:
- Configured tracking system — automatic data collection for traffic sources, key events, and monetization. No manual work or “lost” installs.
- Metrics dashboard — key metrics in one window: revenue, retention, conversion, acquisition cost. Open it, and you immediately see what's happening.
- Analytics report — data explained in plain language: what works, what's slowing growth, and where to go next. No complex charts or technical jargon.
- Team training — your manager and marketer will be able to build reports and interpret numbers themselves. You won't depend on us at every step.
- Ready-made scenarios for your goals — event setup from first launch to purchase: see when players leave and know how to fix it.
- Post-launch support — we help during the first month of the system's operation, answer questions, and refine settings.
All of this is packaged into a clear checklist you receive when the project is delivered. You always know what's been done, how to verify it, and what to do next — without needing to dig into technical details.
Case study: how Tenjin helped a game grow 2x
A mobile game was growing, but the marketing budget was being spent blindly: there were installs, but few paying users. The team didn't know which channels actually brought in players willing to pay and which simply consumed the budget on downloads with no return.
We connected Tenjin analytics and within a couple of weeks got a transparent picture: the cost of each paying player acquired from every ad source became visible. It turned out that 70% of the budget was going to platforms that delivered cheap installs but almost no revenue.
What changed
We redistributed the budget toward channels with real payment conversion and reworked the first minutes of the game — simplified the onboarding and hints to move players toward payment faster. We disabled inefficient sources and focused on those that brought loyal users.
Result
Within a month, payment conversion doubled with the same marketing investment. Revenue per acquired player increased, and the marketing team finally had clear numbers for planning.
The client continues to work with us — now we use Tenjin analytics on all new projects so growth is predictable.
How to choose the right integration format?
Decide based on the goal, not the tool. You don't just need “in-game analytics” — you need answers: where installs come from, which channels are profitable, and at which stage players leave. Tenjin covers these needs, but the integration approach depends on who will use the data and how.
If the project is at the start and needs quick results, a ready-made Unity module is enough — it will start collecting data within a couple of days. If the team already has an analyst and custom dashboards, flexible setup with event delivery to your server works well.
If you want to take the entire analytics load off your hands, we'll handle everything from the event plan to regular reports.
| Integration format | For whom | What it gives the client |
|---|---|---|
| Quick start | Indie studios, first releases | See installs and conversion within a few days |
| Flexible setup | Teams with their own analyst | Events in your system, a unified report with ad channels |
| Turnkey analytics | Marketing directors without extra workload | Ready-made reports, traffic acquisition recommendations, and ROI growth |
That's why at the start we ask three questions: what's your traffic volume, who will review the reports, and what decisions you'll make based on the data. Your answers determine the format — from “set it and forget it” to “we monitor attribution and budget ourselves.”
Not sure what to choose? Request a consultation — we'll show you on your project's example what data will be visible and what decisions it will enable. It's free and non-binding.
Frequently asked questions about setting up analytics in a game
We understand: before connecting analytics, you have questions — will integration break the game, how long will it take, and who will handle the setup. Let's cover the most common ones.
How complex is Tenjin integration, and will we have to dig into technical details?
We handle the setup: we connect the service, verify event transmission, and configure data display in your dashboard. All we need from you is access to the project and the list of events you want to track. Then you receive clear instructions — without diving into code or settings.
Are there any risks that integration will break the gameplay?
Analytics integration doesn't change game mechanics or affect core systems. We work in a separate test environment, verify data accuracy, and only then move the solution to the production version. If an error comes up, we fix it under warranty.
How quickly will analytics be ready?
The typical integration time is one to two weeks. The number of tracked events and project readiness affect the speed. After the brief, we give exact timelines and stick to them — we include this in the contract.
What happens after launch? Who supports the system?
After launch, we stay in touch: we help verify data, add new events, and answer the team's questions. You're never left alone with the reports — support is included in the scope of work.
Still have questions about analytics integration? Write to us — we'll send details for your game and specific events.Let's discuss what analytics your game needs?
Every game collects data, but without proper setup it turns into chaos, not decisions. You see the number of installs, but you don't understand which channel brings paying players, where new players drop off, and which monetization balance works better.
We'll set up analytics for your goals — from basic events to deep funnels — so every week you make decisions based on facts, not guesses.
For example, integrating Tenjin will answer the key question — ad return on investment and player behavior after the click. You'll learn which channel brings quality users and can increase budget for what works instead of spreading it blindly.
After contacting us, you get:
- Free consultation: we analyze which metrics matter for your genre and monetization model.
- An analytics implementation plan aligned with your timeline and budget — no unnecessary extras, only what's needed.
- Event and funnel setup so you can see the player's journey from first launch to purchase.
- A clear key metrics report — for your team, investors, or publisher.
- Recommendations for improving conversion and retention based on initial data.
- Post-launch support: we answer questions and help refine analytics as the product grows.
Leave a request for a consultation — we'll explain how analytics can help your game grow faster. Let's take the first step toward decisions that improve results.