Module Configuration for 1C-Bitrix Standard Edition

The "Standard" edition is the first edition of 1C-Bitrix that provides a full toolkit for a corporate website: multi-landing, SEO module, comprehensive structure management. Upgrading from "Start" or doing a fresh "Standard" installation requires deliberate module configuration — otherwise the edition's capabilities go largely unused.

Module Configuration for 1C-Bitrix Standard Edition

Modules Added in the Standard Edition

Compared to "Start," "Standard" adds or expands:

• SEO (seo) — page meta tag management, XML sitemap, robots.txt settings
• Advertising (advertising) — advertising banners on the site
• News feed — extended capabilities for working with information blocks
• Subscriptions and newsletters (subscribe) — full-featured newsletter management
• Geo-detector (geoip) — visitor region detection
• Multi-site support — one Bitrix installation, multiple domains

Commerce modules (sale) are still absent in "Standard."

SEO Module Configuration

The SEO module is one of the primary reasons to choose "Standard" over "Start." Settings are in Marketing → SEO:

Meta tag templates. For each page type (section list, information block element detail page), configure title, description, and keywords tag templates using macros: {=this.Name}, {=this.PreviewText}, {=Section.Name}. This eliminates manual meta filling for each element.

Sitemap. SEO → XML Sitemap. Add sections and information blocks for inclusion in the sitemap. Configure update frequency (changefreq) and priority. The map is generated via an agent and available at /sitemap.xml.

robots.txt. Edit via the admin panel, not directly in the file — otherwise changes may be overwritten on update.

Working with Multiple Sites

"Standard" allows managing multiple sites from a single Bitrix installation. Each site is a separate record in the b_lang table, has its own template, its own sections in the filesystem, and its own module settings.

Configuration: Settings → Sites → Site List. For each site: domain, encoding, language, template, time zone. Shared components and information blocks can be accessible to all sites.

Newsletter Module

The subscribe module in "Standard" is expanded: it supports subscriber groups, segmentation, email templates, and delivery statistics. Setup:

1. Create subscriber groups (e.g., "Buyers," "Partners")
2. Create newsletter categories — thematic categories
3. Configure newsletter email templates (HTML with inline styles)
4. Add a subscription form to the site via the bitrix:subscribe.index component

Important: for real mass mailings, the built-in module is not suitable — it lacks List-Unsubscribe header support and has limited statistics. For production use, external services (Unisender, SendPulse) via API are recommended.

Advertising Module Configuration

The advertising module allows managing banners on the site without editing the template code. Create advertising groups (by position on the page), upload banners with display settings (period, impression/click counter). Connect the bitrix:advertising.banner component in the template.

Timelines