Bitrix24 Tariff Selection Consultation
Company buys the "Professional" plan for 50 employees, then a month later discovers: CRM marketing nobody uses, business processes aren't needed, but they wanted just tasks and cloud storage available on a plan twice cheaper. Or the opposite — they take "Basic", hit workflow and automation limits, pay for customizations that would be out-of-the-box on the senior tier. Wrong tariff choice is overpayment or artificial constraints that slow work.
What Influences Choice
Tariff is determined not by guessing and not by budget. Factors:
- Number of users. Each tariff has a limit. Exceeding it — impossible to add employee without upgrading plan.
- CRM functionality. Funnels, robots, triggers, custom fields, CRM marketing — availability depends on tariff.
- Automation. Business processes (builder) and CRM robots — key difference between tiers.
- Storage. Cloud disk volume. For company with heavy document flow — critical factor.
- Integrations. REST API, marketplace, open lines — limits and availability.
- Administration. Access rights, company structure, audit log.
Tariff Comparison
Bitrix24 offers five main tiers. Below — key differences by functional blocks.
Users and Storage
| Parameter | Free | Basic | Standard | Professional | Enterprise |
|---|---|---|---|---|---|
| Users | Unlimited | 5 | 50 | 100 | 250–10,000 |
| Storage | 5 GB | 24 GB | 100 GB | 1024 GB | 3 TB |
| Admins | 1 | 1 | 5 | Unlimited | Unlimited |
"Free" — unlimited users, but 5 GB storage total. Good for testing or small team without files.
CRM
| Capability | Free | Basic | Standard | Professional | Enterprise |
|---|---|---|---|---|---|
| Leads, deals, contacts | Yes | Yes | Yes | Yes | Yes |
| Sales funnels | 1 | 1 | 10 | Unlimited | Unlimited |
| Custom fields | Limited | Yes | Yes | Yes | Yes |
| CRM robots | No | Basic | Advanced | All | All |
| Triggers | No | Basic | Advanced | All | All |
| CRM marketing | No | No | Basic | Full | Full |
| Warehouse accounting | No | No | No | Yes | Yes |
| Invoices and payments | Basic | Yes | Yes | Yes | Yes |
| Smart processes | No | No | Yes | Yes | Yes |
Key watershed — Standard vs Professional. Standard covers typical sales team needs. Professional needed if: multiple funnels, complex automation, CRM marketing, warehouse accounting.
Automation and Business Processes
| Capability | Free | Basic | Standard | Professional | Enterprise |
|---|---|---|---|---|---|
| Business process builder | No | No | No | Yes | Yes |
| Task robots | No | No | Yes | Yes | Yes |
| Auto tasks | No | No | Yes | Yes | Yes |
| Recurring tasks | Yes | Yes | Yes | Yes | Yes |
Business process builder — only Professional and Enterprise. Custom process builder: document approvals, vacation requests, procurement. If company needs automation beyond CRM pipeline — can't do without Professional.
Communications and Open Lines
| Capability | Free | Basic | Standard | Professional | Enterprise |
|---|---|---|---|---|---|
| Open lines | 1 | 1 | 10 | Unlimited | Unlimited |
| Channels (Telegram, VK, etc.) | All | All | All | All | All |
| Telephony | Yes | Yes | Yes | Yes | Yes |
| Video calls (participants) | 48 | 48 | 48 | 48 | 48 |
| Contact center | Basic | Basic | Extended | Full | Full |
Channels connect on all tiers, but open lines count (queues with routing) is limited. If handling inquiries from different sources with different routing — need Standard or higher.
Typical Selection Scenarios
Startup, 3–5 people, need CRM and tasks. Basic. One sales funnel, basic robots, 24 GB storage. If budget tight — Free, but with automation limits.
Sales department, 10–30 people, multiple business directions. Standard. Multiple funnels, advanced robots and triggers, smart processes. Enough for complex CRM logic without business process builder.
Company with internal processes: document flow, approvals, requests. Professional. Business process builder — key feature. Plus unlimited funnels, CRM marketing, warehouse accounting.
Large company, 250+ employees, multiple branches. Enterprise. Extended access rights, multi-branch structure, audit log, increased API limits, dedicated support.
Migration Between Tiers
Upgrade to senior tier — anytime via admin panel. All data preserved, features unlock instantly.
Downgrade to junior tier — more complex:
- If current user count exceeds new tier limit — must deactivate "extra" users before downgrade.
- Business processes created on Professional stop running on Standard.
- CRM marketing campaigns pause.
- Data isn't deleted, but access to features blocks.
Recommendation: before downgrading, audit used features to avoid losing critical automation.
How Consultation Proceeds
- Needs audit. Discuss: how many employees, which departments, which processes to automate, document volume, external integrations.
- Feature mapping. Match needs with tariff functionality. Highlight must-haves (essential for work) and nice-to-haves.
- Recommendation. Specific tier with justification. If needs are borderline — describe both options with trade-offs.
- Growth plan. If company growing — recommend tier with buffer or plan transition point.
What You Get
- Detailed analysis of team needs and business processes
- Tariff comparison applied to your situation
- Concrete recommendation with reasoning
- Migration plan when changing tiers
- Assessment of needed customizations to compensate for selected tier limits