Setting up Gamification in Bitrix24
A manager implements CRM, configures tasks, writes procedures. Employees fill out cards mechanically, complete tasks late, rarely check the feed. The portal exists but lacks energy — like an office on Friday afternoon. Gamification adds engagement mechanics: points for actions, badges for achievements, leaderboards between employees. Not for fun's sake — to build the habit of working within the system.
Gamification Elements in Bitrix24
Bitrix24 natively supports basic elements:
- Appreciations and Badges — public recognition in the feed
- Activity Rating — points for portal actions (likes, posts, tasks)
- Company Pulse — overall portal activity indicator
Extended gamification is built on top of these tools using custom fields, business processes, and REST API.
Points for Actions
A points system is tied to employee actions:
| Action | Points |
|---|---|
| Close task on time | +5 |
| Close task early | +10 |
| Overdue task | -3 |
| Send appreciation | +2 |
| Receive appreciation | +5 |
| Post in feed | +1 |
| Complete client card fully | +3 |
| Won deal | +15 |
Points are calculated by a handler subscribed to Bitrix24 events (webhooks on task/deal/post creation and completion). The total score is written to a custom field in the employee's profile.
Badges for Achievements
Badges are awarded automatically when threshold values are reached:
- "Hundred Club" — 100 points accumulated
- "Sharpshooter" — 10 tasks completed early in a row
- "Sales Leader" — highest sum of won deals in a month
- "Idea Generator" — 20 posts in feed per month
- "Mentor" — 10 appreciations sent
Badges appear in the employee's profile and in the feed when received.
Leaderboard and Rankings
A leaderboard is a table of employees sorted by points. It's implemented as:
- Wiki or Knowledge Base Page — updated automatically by business process daily.
- Portal Homepage Widget — custom development, top-5 employees for current month.
- Feed Post — weekly automatic publication of "Weekly Leaders".
Leaderboards are separated by department — sales manager doesn't compete with developer. Company-wide ranking is optional.
Engagement Metrics
Gamification works when measured:
- Percent of Active Users — how many employees perform actions daily
- Average On-Time Task Completion Rate — before and after implementation
- CRM Usage Frequency — card filling, deal comments
- Appreciation Count — month-over-month dynamics
Data is collected via Bitrix24 reports and REST API, visualized in BI Builder or external dashboards.
What We Configure
- Points system: event binding in Bitrix24
- Badge set with conditions for automatic awarding
- Leaderboards by department and company-wide
- Automatic result posts in feed
- Engagement metrics dashboard
- Rules explanation for employees: what actions earn what points