Custom Directus Hooks for Business Logic

Our company is engaged in the development, support and maintenance of sites of any complexity. From simple one-page sites to large-scale cluster systems built on micro services. Experience of developers is confirmed by certificates from vendors.

Development and maintenance of all types of websites:

Informational websites or web applications
Business card websites, landing pages, corporate websites, online catalogs, quizzes, promo websites, blogs, news resources, informational portals, forums, aggregators
E-commerce websites or web applications
Online stores, B2B portals, marketplaces, online exchanges, cashback websites, exchanges, dropshipping platforms, product parsers
Business process management web applications
CRM systems, ERP systems, corporate portals, production management systems, information parsers
Electronic service websites or web applications
Classified ads platforms, online schools, online cinemas, website builders, portals for electronic services, video hosting platforms, thematic portals

These are just some of the technical types of websites we work with, and each of them can have its own specific features and functionality, as well as be customized to meet the specific needs and goals of the client.

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Custom Directus Hooks for Business Logic
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When data in Directus requires immediate reaction—order validation, notification of a new submission, or synchronization with an external system—standard CMS features often fall short. Building custom Directus hook extensions embeds business logic directly into the core: you subscribe to CRUD, authentication, or file upload events and execute arbitrary code. This reduces latency by 30–50% compared to external API calls and simplifies architecture—no need to spin up a separate microservice for data processing. With over 5 years of Directus development experience and 50+ custom hooks built for 30+ clients, our team delivers reliable, performant solutions. Typical hook development costs range from $800 to $2,500, and clients report monthly savings of up to $5,000 on operational overhead. Contact us to discuss your task—we'll prepare an estimate within one day.

Why Custom Hooks Outperform External Services and Solve Common Problems

Custom hooks eliminate network call overhead—they run in the same Directus process, cutting latency by 30-50% and reducing TTFB. For example, an order validation hook checks stock in 5ms, while an external API call takes 50–100ms. This is critical for high-load projects. Typical challenges solved:

  • Complex data validation—checking stock levels, relationship correctness, field uniqueness.
  • Side effects—notifications to Slack/Telegram, audit logs, cache invalidation (3–5× faster than external calls).
  • Integrations with ERP, CRM (e.g., 1C), payment gateways.
  • Automation—slug generation, stock updates, scheduled reports via cron.

Getting Started with Directus Hooks

  1. Create file extensions/hooks/custom/index.ts.
  2. Export a function accepting HookExtensionContext.
  3. Call filter('items.create', async (payload, meta, context) => { ... }) to validate or modify data before save.
  4. To cancel the operation, throw an error via throw new Error('Message').
  5. Restart Directus—the hook is picked up automatically.

Through context.database (Knex instance) you can run direct SQL queries or use ItemsService for consistent collection access. The Directus Documentation recommends ItemsService, but direct Knex is fine for complex joins.

Event Types and When to Use Them

Type Description Use Case
action After the operation Notifications, cache, integrations
filter Before the operation (can modify data) Validation, payload modification
init On server startup Configuration loading, connection initialization
schedule On cron schedule Daily reports, data cleanup

Comparison: Action hooks run after DB write (async, non-blocking) and cannot modify data, while filter hooks run before write (sync, blocking) and can change payload.

Complete Hook Extension Example

// extensions/hooks/business-logic/index.ts
import type { HookExtensionContext } from '@directus/types'
import type { EventContext } from '@directus/types'

export default ({ action, filter, schedule }: HookExtensionContext) => {

  // ===== AUTOMATIC SLUG GENERATION =====
  filter('items.create', (payload, meta) => {
    if (meta.collection === 'articles' && payload.title && !payload.slug) {
      payload.slug = generateSlug(payload.title as string)
    }
    if (meta.collection === 'products' && payload.name && !payload.slug) {
      payload.slug = generateSlug(payload.name as string)
    }
    return payload
  })

  // ===== VALIDATION =====
  filter('items.create', async (payload, meta, context) => {
    if (meta.collection !== 'orders') return payload

    const { database } = context as EventContext & { database: any }

    // Check product availability
    if (payload.items && Array.isArray(payload.items)) {
      for (const item of payload.items) {
        const product = await database('products')
          .where({ id: item.product_id })
          .first()

        if (!product) {
          throw new Error(`Product ${item.product_id} not found`)
        }
        if (product.stock < item.quantity) {
          throw new Error(`Insufficient stock for "${product.name}"`)
        }
      }
    }

    return payload
  })

  // ===== CACHE INVALIDATION =====
  action('items.update', async ({ collection, keys, payload }) => {
    const collectionsToRevalidate = ['articles', 'pages', 'products', 'settings']
    if (!collectionsToRevalidate.includes(collection)) return

    try {
      await fetch(`${process.env.NEXTJS_URL}/api/revalidate`, {
        method: 'POST',
        headers: {
          'Content-Type': 'application/json',
          'x-revalidate-secret': process.env.REVALIDATE_SECRET!,
        },
        body: JSON.stringify({ collection, keys }),
      })
    } catch (err) {
      console.error('Failed to revalidate cache:', err)
    }
  })

  // ===== NOTIFICATIONS =====
  action('items.create', async ({ collection, key, payload }, context) => {
    if (collection !== 'contact_submissions') return

    // Notify team in Slack
    await fetch(process.env.SLACK_WEBHOOK!, {
      method: 'POST',
      headers: { 'Content-Type': 'application/json' },
      body: JSON.stringify({
        text: `📬 New submission from ${payload.name} <${payload.email}>\n${payload.message}`,
      }),
    })
  })

  // ===== AUDIT LOG =====
  action('items.update', async ({ collection, keys, payload, accountability }) => {
    if (!accountability?.user) return

    // Log changes to audit_logs collection
    const { getSchema } = context as any
    const schema = await getSchema()
    // ... write to audit_logs
  })

  // ===== STOCK SYNCHRONIZATION =====
  action('items.update', async ({ collection, keys, payload }, context) => {
    if (collection !== 'orders') return
    if (payload.status !== 'paid') return

    const { database } = context as EventContext & { database: any }

    const order = await database('orders')
      .where({ id: keys[0] })
      .first()

    if (order?.items) {
      const items = JSON.parse(order.items)
      for (const item of items) {
        await database('products')
          .where({ id: item.product_id })
          .decrement('stock', item.quantity)
      }
    }
  })

  // ===== CRON—daily report =====
  schedule('0 9 * * 1-5', async () => {
    const response = await fetch(`${process.env.API_URL}/custom/reports/sales`)
    const stats = await response.json()

    await fetch(process.env.SLACK_WEBHOOK!, {
      body: JSON.stringify({
        text: `📊 Yesterday's report: orders ${stats.count}, revenue ${stats.revenue.toLocaleString()} ₽`,
      }),
    })
  })
}

function generateSlug(text: string): string {
  const translitMap: Record<string, string> = {
    а: 'a', б: 'b', в: 'v', г: 'g', д: 'd', е: 'e', ё: 'yo',
    ж: 'zh', з: 'z', и: 'i', й: 'y', к: 'k', л: 'l', м: 'm',
    н: 'n', о: 'o', п: 'p', р: 'r', с: 's', т: 't', у: 'u',
    ф: 'f', х: 'h', ц: 'ts', ч: 'ch', ш: 'sh', щ: 'sch',
    ъ: '', ы: 'y', ь: '', э: 'e', ю: 'yu', я: 'ya',
  }

  return text
    .toLowerCase()
    .replace(/[а-яё]/g, char => translitMap[char] || char)
    .replace(/\s+/g, '-')
    .replace(/[^\w-]/g, '')
    .replace(/-+/g, '-')
    .slice(0, 100)
}

Real Case: 1C Integration

For a large e-commerce store, we implemented automatic synchronization of orders and stock via hooks. After payment, a hook sends order data to 1C via REST API, and when stock changes in the external system, it updates Directus. Synchronization time dropped from 15 minutes to 5 seconds. Server load decreased by 40% by eliminating unnecessary API calls. Integration development time was halved compared to the traditional approach. Development cost was $1,200, and the client saved over $3,000 monthly in manual data entry. Contact us to develop custom Directus hooks—starting at $800 per hook.

What's Included, Pricing, and Guarantees

  • Source code with TypeScript comments
  • Documentation for installation and setup (README)
  • Access to a private Git repository
  • Team training (1 hour online)
  • Support for 2 weeks after delivery

Development of a typical set of 3–5 hooks (validation, notifications, cache) takes 2–5 business days. Costs range from $800 to $2,500 depending on complexity. Timelines are finalized after analyzing your business logic.

Our team has deep expertise in Directus development, having completed 50+ customization projects including integrations with 1C, CRM, and payment systems. We guarantee code quality, deadline adherence, and full support. Get a free consultation with an engineer—we'll answer any questions.

Headless CMS: Strapi, Directus, Sanity, Contentful, Drupal

Traditional CMS works well until the designer says “I want scroll animation with parallax,” the frontend says “we need React,” and the SEO specialist asks “why is TTFB 3.4 seconds?” At that point, monolithic architecture starts to hinder everyone. I‘ve faced this dozens of times: a WordPress site with ACF balloons to 47 plugins, the admin panel slows down, and every redesign becomes a template rewrite. Headless CMS separates content management from presentation. Editors work in a convenient interface, developers get data via API and build the frontend on any stack. Sounds simple. In practice, choosing a CMS, modeling data, and setting up the API take a significant part of the project. With 7+ years and more than 50 implementations, I’ll share how to avoid common pitfalls. Contact us to discuss your project and get a preliminary estimate—we’ll help you pick the right stack.

What are the key benefits of headless CMS over monolithic?

Monolithic CMS (WordPress, Joomla, Drupal in classic mode) mixes backend and frontend. Any layout change means changing templates, often risking breaking the admin panel. Decoupled architecture gives freedom: frontend on React, Vue, or Svelte, content lives separately. Result: improved load speed (LCP often drops from 4–6 s to 1–1.5 s), security (no public admin panel), scalability (content delivered via CDN without server load). Plus the ability to reuse content in mobile apps, kiosks, email newsletters via a single API. A client we recently helped saw LCP improve from 6.2 s to 1.1 s — a 5.6× gain — and their hosting bill dropped from $400/mo to $80/mo, saving $3,840 annually.

How to choose a headless CMS for your project?

No universal tool exists. The choice depends on team, content complexity, and infrastructure. Let’s break down the key options.

Strapi — open-source, self-hosted, Node.js. Suitable for teams needing data control and API customization. Plugin architecture allows custom routes, middleware, lifecycle hooks. REST and GraphQL out of the box. Deploys in about an hour — three times faster than Drupal. Weakness: versions v4 and v5 are incompatible, migration is painful. Our experience: for startups and medium projects, Strapi offers the best balance of flexibility and speed.

Directus — also open-source, but different approach: it doesn‘t generate a schema but wraps an existing database (PostgreSQL, MySQL, SQLite) into a REST/GraphQL API. If you already have a database, Directus connects without migrations. Convenient for projects where data already lives in PostgreSQL and you need a quick admin UI + API. Saves up to 30% integration time.

Sanity — cloud CMS with real-time editor. Its distinguishing feature is GROQ (Graph-Relational Object Queries), a custom query language more powerful than REST for complex document relationships. Portable Text for structured content. Suitable for media, publishers, marketing sites with non‑standard editorial workflows. Guarantees speed even with 500+ simultaneous editors — proven on projects with minute‑by‑minute news feed updates.

Contentful — enterprise cloud CMS. Strong points: localization (up to 1000 locales), rich SDK for all platforms, Contentful Apps for custom UI. Weakness: pricing at scale and limited data model flexibility compared to open‑source alternatives.

Drupal — not headless per se, but with JSON:API and GraphQL modules, it becomes a powerful API-first backend. Strengths: maturity, granular access control, enterprise clients (NASA, weather.com). High entry barrier; for complex government or corporate portals, few alternatives exist. We use it only when strict role hierarchy and access auditing are required.

CMS Hosting API Best Use Case
Strapi Self-hosted / Cloud REST, GraphQL Startups, customization
Directus Self-hosted / Cloud REST, GraphQL Wrapper for existing DB
Sanity Cloud GROQ, GraphQL Media, complex content
Contentful Cloud REST, GraphQL Enterprise, localization
Drupal Self-hosted JSON:API, GraphQL Government, complex permissions

Consequences of poor content modeling

Content modeling is critical. Mistakes at this stage are costly. A typical problem: a body field of type rich text for everything. Six months later, the content manager wants to insert a video between paragraphs, add a pull quote with custom styling, embed an interactive table. Rich text can‘t handle that. Solutions: Portable Text (Sanity) or custom components in Strapi/Directus via Dynamic Zone. We always allocate 2–3 iterations with the client during design to ensure the schema covers 90% of future use cases. On one project, this saved 80 hours of rework — the modeling budget paid off threefold.

How we build projects on headless CMS

Frontend for headless CMS almost always uses Next.js (App Router) or Nuxt. For Contentful and Sanity — ISR: pages are statically generated at build time, updated via revalidatePath() when content changes via webhook. For Strapi/Directus with frequent updates — SSR with cache: 'no-store' or SWR on the client.

Case study: redesign of a corporate website for a manufacturing company. Previous site: WordPress with ACF, 200+ pages, 4 languages. Problems: TTFB 3.8 s, editors complained about slow admin. Migrated to Strapi (self-hosted, PostgreSQL), Next.js App Router. Content model: Page with Dynamic Zone (sections: Hero, TextBlock, Gallery, TeamGrid, ContactForm). Localization via Strapi i18n plugin + next-intl on frontend. Frontend deployed on Vercel with ISR, revalidation via Strapi webhook on entry.publish. According to the client: TTFB dropped from 3.8 s to 180 ms (static with CDN) — a 21× improvement. Editors got a clean interface without 47 plugins. The project came in under budget and hosting costs dropped to $80/mo from $400/mo.

Implementation process broken into stages:

  1. Content needs audit — collect all content types, relationships, localization requirements, integrations.
  2. Data schema design — create models, fields, validation, access roles. Document in Swagger/OpenAPI.
  3. CMS and API setup — deploy chosen CMS, configure REST/GraphQL endpoints, plugins, webhooks.
  4. Frontend development — connect Next.js/Nuxt, configure ISR/SSR, section components, routing.
  5. Content migration (if legacy) — automated loading via API or scripts.
  6. Testing — check API endpoints, regression, load testing, Core Web Vitals.
  7. Deployment — configure CDN, SSL, CI/CD, monitoring.

How long does implementation take?

The standard path includes all stages. Migrating from WordPress to headless CMS takes as long as the project itself—often longer, especially if WordPress has custom fields via ACF with non‑standard structure. Our typical timelines:

Project Type Timeline
Simple site on Strapi + Next.js 4–8 weeks
Multilingual corporate site 8–16 weeks
Migration from WordPress to headless +4–8 weeks additional
Drupal enterprise portal 3–6 months

Cost is calculated individually after a brief. Hosting savings from static generation can reach up to 40% monthly — for a medium site that often means $2,000–$4,000 saved per year.

Non‑obvious considerations when choosing a headless CMS

  • Check if the CMS supports multisite — if you plan multiple domains, many open‑source solutions can‘t separate content by domain without workarounds.
  • Clarify the history format — Strapi stores drafts only for published versions, while Directus has full audit of all changes.
  • Test admin panel speed on a slow internet connection — Sanity works in real‑time via WebSocket, which can be problematic with poor connectivity.
  • Evaluate complexity of custom fields — in Contentful, adding a new field requires a deploy; in Strapi, only a server restart.
  • Check licensing restrictions — Strapi v5 switched to Elastic License, which may affect commercial use.

What is included

  • Data schema and API documentation (Swagger/OpenAPI)
  • Configured admin panel with access rights
  • Editor training (2‑hour session)
  • Test environment during development
  • 1‑month warranty on bugs after launch
  • Post‑release support (including hotfixes 24/7)

Headless CMS development is not just a tool replacement but a paradigm shift in content management. We help make this transition without downtime or data loss. Get a consultation and preliminary estimate—leave a request on our website. Order headless CMS implementation with guaranteed results.