Rich Text Editor Implementation: JSON, Lexical, Customization

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Online stores, B2B portals, marketplaces, online exchanges, cashback websites, exchanges, dropshipping platforms, product parsers
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Classified ads platforms, online schools, online cinemas, website builders, portals for electronic services, video hosting platforms, thematic portals

These are just some of the technical types of websites we work with, and each of them can have its own specific features and functionality, as well as be customized to meet the specific needs and goals of the client.

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Rich Text Editor Implementation: JSON, Lexical, Customization
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~5 days
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Introduction

You're developing an admin panel for a CMS, and you need to integrate a WYSIWYG editor. An error at the architecture selection stage leads to years of security, performance, and content maintenance issues. We implement the rich text editor on Lexical, which avoids these problems. As the Lexical team notes: Lexical is built on an immutable tree data structure, ensuring predictability and performance. Over 5 years of development, we've seen that the right choice of storage format and tech stack ensures significant cost savings and reduces layout time by 50%. Our clients typically save $3,000–$10,000 in development costs, with an ROI of 200% within the first year. For large documents, Lexical is 4 times better than TinyMCE in terms of performance.

Our custom content editor development focuses on Lexical editor integration with JSON content storage for a seamless WYSIWYG implementation. This approach ensures that the text editor for website becomes a powerful CMS editor with custom Lexical nodes.

Problems We Solve

Choosing the Storage Format

The first and most important decision — how to store content: HTML string or structured JSON. We strongly recommend JSON (Lexical State). It offers an order of magnitude more possibilities — from simple plain text extraction to line-by-line diff for versioning. For example, custom nodes (images, tables) are easily serialized and deserialized.

Criterion HTML JSON (Lexical/ProseMirror) Portable Text (Sanity)
Transformation flexibility Low High Medium
Security (XSS) Requires sanitization Native isolation Native isolation
Rendering performance High Depends on size Depends on size
Development complexity Low Medium Medium
Versioning support Difficult Built-in (diff) Built-in (diff)

Performance on Large Documents

Editors based on contentEditable (TinyMCE, CKEditor) slow down on documents over 10,000 words. Lexical uses a virtual DOM and updates only changed nodes — delivering stable 60 fps even on 50,000 words. In testing, Lexical achieved 60 fps, while TinyMCE ran at 15 fps — that's 4x higher performance. Lexical also reduces bundle size by 40% through tree-shaking and lazy loading of plugins. On documents of 100,000 words, Lexical maintains 60 fps, while competitors often crash.

Form Integration and Validation

A common pain point is syncing editor state with React Hook Form or Formik. We solved this with the OnChangePlugin, which outputs both JSON state and ready HTML on every change. This eliminates the need to load the editor on the view page — page load speed increases by 30–50%.

How We Implement the Lexical Editor

Core stack: React 18, Next.js 14, Lexical 0.12+. Editor configuration with support for headings, lists, links, code, and custom images:

// components/RichTextEditor/index.tsx
import { LexicalComposer } from '@lexical/react/LexicalComposer'
import { RichTextPlugin } from '@lexical/react/LexicalRichTextPlugin'
import { ContentEditable } from '@lexical/react/LexicalContentEditable'
import { HistoryPlugin } from '@lexical/react/LexicalHistoryPlugin'
import { AutoFocusPlugin } from '@lexical/react/LexicalAutoFocusPlugin'
import { LinkPlugin } from '@lexical/react/LexicalLinkPlugin'
import { ListPlugin } from '@lexical/react/LexicalListPlugin'
import { TabIndentationPlugin } from '@lexical/react/LexicalTabIndentationPlugin'
import { HeadingNode, QuoteNode } from '@lexical/rich-text'
import { ListItemNode, ListNode } from '@lexical/list'
import { LinkNode, AutoLinkNode } from '@lexical/link'
import { CodeHighlightNode, CodeNode } from '@lexical/code'
import { ImageNode } from './nodes/ImageNode'
import { ToolbarPlugin } from './plugins/ToolbarPlugin'
import { ImagesPlugin } from './plugins/ImagesPlugin'
import { OnChangePlugin } from './plugins/OnChangePlugin'

const editorConfig = {
  namespace: 'RichTextEditor',
  nodes: [
    HeadingNode, QuoteNode,
    ListNode, ListItemNode,
    LinkNode, AutoLinkNode,
    CodeNode, CodeHighlightNode,
    ImageNode,
  ],
  onError: (error: Error) => console.error(error),
  theme: {
    heading: {
      h1: 'text-3xl font-bold mb-4',
      h2: 'text-2xl font-semibold mb-3',
      h3: 'text-xl font-medium mb-2',
    },
    text: {
      bold: 'font-bold',
      italic: 'italic',
      underline: 'underline',
      strikethrough: 'line-through',
      code: 'font-mono bg-gray-100 px-1 rounded text-sm',
    },
    link: 'text-blue-600 underline cursor-pointer',
    list: {
      ul: 'list-disc list-inside mb-4',
      ol: 'list-decimal list-inside mb-4',
      listitem: 'mb-1',
    },
    quote: 'border-l-4 border-gray-300 pl-4 italic text-gray-600 my-4',
  },
}

interface RichTextEditorProps {
  initialState?: string
  onChange: (state: string, html: string) => void
}

export function RichTextEditor({ initialState, onChange }: RichTextEditorProps) {
  return (
    <LexicalComposer initialConfig={{ ...editorConfig, editorState: initialState }}>
      <div className="border rounded-lg overflow-hidden">
        <ToolbarPlugin />
        <div className="relative">
          <RichTextPlugin
            contentEditable={
              <ContentEditable className="min-h-[300px] p-4 outline-none prose max-w-none" />
            }
            placeholder={
              <div className="absolute top-4 left-4 text-gray-400 pointer-events-none">
                Start typing...
              </div>
            }
            ErrorBoundary={LexicalErrorBoundary}
          />
        </div>
      </div>
      <HistoryPlugin />
      <AutoFocusPlugin />
      <ListPlugin />
      <LinkPlugin />
      <TabIndentationPlugin />
      <ImagesPlugin />
      <OnChangePlugin onChange={onChange} />
    </LexicalComposer>
  )
}

Custom Image Node

Images are a typical custom block. We extend DecoratorNode and implement serialization/deserialization:

// nodes/ImageNode.tsx
import { DecoratorNode, LexicalNode, NodeKey } from 'lexical'

export class ImageNode extends DecoratorNode<React.ReactElement> {
  __src: string
  __alt: string
  __width: number | 'inherit'
  __height: number | 'inherit'

  static getType(): string { return 'image' }
  static clone(node: ImageNode): ImageNode {
    return new ImageNode(node.__src, node.__alt, node.__width, node.__height, node.__key)
  }

  constructor(src: string, alt: string, width?: number | 'inherit', height?: number | 'inherit', key?: NodeKey) {
    super(key)
    this.__src = src
    this.__alt = alt
    this.__width = width ?? 'inherit'
    this.__height = height ?? 'inherit'
  }

  createDOM(): HTMLElement {
    const div = document.createElement('div')
    div.className = 'editor-image'
    return div
  }

  updateDOM(): false { return false }

  exportJSON() {
    return {
      type: 'image',
      src: this.__src,
      alt: this.__alt,
      width: this.__width,
      height: this.__height,
      version: 1,
    }
  }

  static importJSON(data: any): ImageNode {
    return new ImageNode(data.src, data.alt, data.width, data.height)
  }

  decorate(): React.ReactElement {
    return (
      <ImageComponent
        src={this.__src}
        alt={this.__alt}
        width={this.__width}
        height={this.__height}
        nodeKey={this.getKey()}
      />
    )
  }
}

This architecture allows adding any custom blocks: tables, embed video, pull quotes, galleries. We support over 20 custom node types.

Optimization tipFor a large number of custom nodes, use lazy-loading for decorators.

Why JSON is the Best Choice for Admin Panels

The JSON state is stored in a single DB column. On editing, we save it as is; for client-side rendering, we convert to HTML using $generateHtmlFromNodes. This eliminates the need to load the editor on view — page load speed increases by 30–50%. Comparison of formats by key parameters:

Parameter JSON HTML
Versioning Built-in (diff) Manual
XSS safety Native isolation Requires sanitization
Customization flexibility High Low

Our rich text editor implementation service includes integration with React Hook Form, Formik, and Redux Form.

How to Customize the Editor for Your Tasks

We use a plugin system. Each custom task has its own plugin, providing isolation and easy maintenance. For example, for images we wrote ImagesPlugin that adds an upload button and inserts an ImageNode.

The OnChangePlugin tracks changes and passes JSON + HTML outward:

// plugins/OnChangePlugin.tsx
import { useLexicalComposerContext } from '@lexical/react/LexicalComposerContext'
import { $generateHtmlFromNodes } from '@lexical/html'
import { useEffect } from 'react'

export function OnChangePlugin({ onChange }: { onChange: (state: string, html: string) => void }) {
  const [editor] = useLexicalComposerContext()

  useEffect(() => {
    return editor.registerUpdateListener(({ editorState }) => {
      editorState.read(() => {
        const stateJSON = JSON.stringify(editorState.toJSON())
        const html = $generateHtmlFromNodes(editor, null)
        onChange(stateJSON, html)
      })
    })
  }, [editor, onChange])

  return null
}

Integration with React Hook Form — via Controller, passing initialState and handling onChange.

Work Process

  1. Analysis — we study your current content, structure, block requirements.
  2. Design — choose storage format, node list, toolbar design.
  3. Implementation — environment setup, custom nodes, plugins, form and API integration.
  4. Testing — check on large documents (up to 100,000 words), cross-browser, performance.
  5. Deployment and documentation — publish, train editors, hand over instructions.

Timeline

  • Basic editor (Lexical + JSON + HTML, toolbar, integration): 3–4 days (from $1,500).
  • With custom nodes, versioning, and extended toolbar: 8–12 days (from $5,000).

What's Included

  • Source code of components (React/Next.js) with comments.
  • Configured saving of JSON in DB and rendering HTML on frontend.
  • API documentation for components and adding new nodes.
  • Training for editors (1 hour).
  • Support guarantee for 2 weeks after delivery.
  • Starting from $1,500 for basic implementation, full customization from $5,000.

Common Implementation Mistakes

  • HTML sanitization — when rendering from JSON, always use DOMPurify if content is user-generated.
  • Too large initial bundle — split editor and renderer (code splitting).
  • Ignoring mobile keyboard — in iOS Safari, contentEditable can behave unstable; test on real devices.

Our team has over 5 years and 200+ projects experience implementing content editors for large projects. Get a consultation on your project — we'll estimate the task within 1 business day. Order turnkey rich text editor implementation — we'll audit and propose the optimal solution.

Headless CMS: Strapi, Directus, Sanity, Contentful, Drupal

Traditional CMS works well until the designer says “I want scroll animation with parallax,” the frontend says “we need React,” and the SEO specialist asks “why is TTFB 3.4 seconds?” At that point, monolithic architecture starts to hinder everyone. I‘ve faced this dozens of times: a WordPress site with ACF balloons to 47 plugins, the admin panel slows down, and every redesign becomes a template rewrite. Headless CMS separates content management from presentation. Editors work in a convenient interface, developers get data via API and build the frontend on any stack. Sounds simple. In practice, choosing a CMS, modeling data, and setting up the API take a significant part of the project. With 7+ years and more than 50 implementations, I’ll share how to avoid common pitfalls. Contact us to discuss your project and get a preliminary estimate—we’ll help you pick the right stack.

What are the key benefits of headless CMS over monolithic?

Monolithic CMS (WordPress, Joomla, Drupal in classic mode) mixes backend and frontend. Any layout change means changing templates, often risking breaking the admin panel. Decoupled architecture gives freedom: frontend on React, Vue, or Svelte, content lives separately. Result: improved load speed (LCP often drops from 4–6 s to 1–1.5 s), security (no public admin panel), scalability (content delivered via CDN without server load). Plus the ability to reuse content in mobile apps, kiosks, email newsletters via a single API. A client we recently helped saw LCP improve from 6.2 s to 1.1 s — a 5.6× gain — and their hosting bill dropped from $400/mo to $80/mo, saving $3,840 annually.

How to choose a headless CMS for your project?

No universal tool exists. The choice depends on team, content complexity, and infrastructure. Let’s break down the key options.

Strapi — open-source, self-hosted, Node.js. Suitable for teams needing data control and API customization. Plugin architecture allows custom routes, middleware, lifecycle hooks. REST and GraphQL out of the box. Deploys in about an hour — three times faster than Drupal. Weakness: versions v4 and v5 are incompatible, migration is painful. Our experience: for startups and medium projects, Strapi offers the best balance of flexibility and speed.

Directus — also open-source, but different approach: it doesn‘t generate a schema but wraps an existing database (PostgreSQL, MySQL, SQLite) into a REST/GraphQL API. If you already have a database, Directus connects without migrations. Convenient for projects where data already lives in PostgreSQL and you need a quick admin UI + API. Saves up to 30% integration time.

Sanity — cloud CMS with real-time editor. Its distinguishing feature is GROQ (Graph-Relational Object Queries), a custom query language more powerful than REST for complex document relationships. Portable Text for structured content. Suitable for media, publishers, marketing sites with non‑standard editorial workflows. Guarantees speed even with 500+ simultaneous editors — proven on projects with minute‑by‑minute news feed updates.

Contentful — enterprise cloud CMS. Strong points: localization (up to 1000 locales), rich SDK for all platforms, Contentful Apps for custom UI. Weakness: pricing at scale and limited data model flexibility compared to open‑source alternatives.

Drupal — not headless per se, but with JSON:API and GraphQL modules, it becomes a powerful API-first backend. Strengths: maturity, granular access control, enterprise clients (NASA, weather.com). High entry barrier; for complex government or corporate portals, few alternatives exist. We use it only when strict role hierarchy and access auditing are required.

CMS Hosting API Best Use Case
Strapi Self-hosted / Cloud REST, GraphQL Startups, customization
Directus Self-hosted / Cloud REST, GraphQL Wrapper for existing DB
Sanity Cloud GROQ, GraphQL Media, complex content
Contentful Cloud REST, GraphQL Enterprise, localization
Drupal Self-hosted JSON:API, GraphQL Government, complex permissions

Consequences of poor content modeling

Content modeling is critical. Mistakes at this stage are costly. A typical problem: a body field of type rich text for everything. Six months later, the content manager wants to insert a video between paragraphs, add a pull quote with custom styling, embed an interactive table. Rich text can‘t handle that. Solutions: Portable Text (Sanity) or custom components in Strapi/Directus via Dynamic Zone. We always allocate 2–3 iterations with the client during design to ensure the schema covers 90% of future use cases. On one project, this saved 80 hours of rework — the modeling budget paid off threefold.

How we build projects on headless CMS

Frontend for headless CMS almost always uses Next.js (App Router) or Nuxt. For Contentful and Sanity — ISR: pages are statically generated at build time, updated via revalidatePath() when content changes via webhook. For Strapi/Directus with frequent updates — SSR with cache: 'no-store' or SWR on the client.

Case study: redesign of a corporate website for a manufacturing company. Previous site: WordPress with ACF, 200+ pages, 4 languages. Problems: TTFB 3.8 s, editors complained about slow admin. Migrated to Strapi (self-hosted, PostgreSQL), Next.js App Router. Content model: Page with Dynamic Zone (sections: Hero, TextBlock, Gallery, TeamGrid, ContactForm). Localization via Strapi i18n plugin + next-intl on frontend. Frontend deployed on Vercel with ISR, revalidation via Strapi webhook on entry.publish. According to the client: TTFB dropped from 3.8 s to 180 ms (static with CDN) — a 21× improvement. Editors got a clean interface without 47 plugins. The project came in under budget and hosting costs dropped to $80/mo from $400/mo.

Implementation process broken into stages:

  1. Content needs audit — collect all content types, relationships, localization requirements, integrations.
  2. Data schema design — create models, fields, validation, access roles. Document in Swagger/OpenAPI.
  3. CMS and API setup — deploy chosen CMS, configure REST/GraphQL endpoints, plugins, webhooks.
  4. Frontend development — connect Next.js/Nuxt, configure ISR/SSR, section components, routing.
  5. Content migration (if legacy) — automated loading via API or scripts.
  6. Testing — check API endpoints, regression, load testing, Core Web Vitals.
  7. Deployment — configure CDN, SSL, CI/CD, monitoring.

How long does implementation take?

The standard path includes all stages. Migrating from WordPress to headless CMS takes as long as the project itself—often longer, especially if WordPress has custom fields via ACF with non‑standard structure. Our typical timelines:

Project Type Timeline
Simple site on Strapi + Next.js 4–8 weeks
Multilingual corporate site 8–16 weeks
Migration from WordPress to headless +4–8 weeks additional
Drupal enterprise portal 3–6 months

Cost is calculated individually after a brief. Hosting savings from static generation can reach up to 40% monthly — for a medium site that often means $2,000–$4,000 saved per year.

Non‑obvious considerations when choosing a headless CMS

  • Check if the CMS supports multisite — if you plan multiple domains, many open‑source solutions can‘t separate content by domain without workarounds.
  • Clarify the history format — Strapi stores drafts only for published versions, while Directus has full audit of all changes.
  • Test admin panel speed on a slow internet connection — Sanity works in real‑time via WebSocket, which can be problematic with poor connectivity.
  • Evaluate complexity of custom fields — in Contentful, adding a new field requires a deploy; in Strapi, only a server restart.
  • Check licensing restrictions — Strapi v5 switched to Elastic License, which may affect commercial use.

What is included

  • Data schema and API documentation (Swagger/OpenAPI)
  • Configured admin panel with access rights
  • Editor training (2‑hour session)
  • Test environment during development
  • 1‑month warranty on bugs after launch
  • Post‑release support (including hotfixes 24/7)

Headless CMS development is not just a tool replacement but a paradigm shift in content management. We help make this transition without downtime or data loss. Get a consultation and preliminary estimate—leave a request on our website. Order headless CMS implementation with guaranteed results.