Custom Sanity Plugins: Extending Studio Beyond Default Tools

Our company is engaged in the development, support and maintenance of sites of any complexity. From simple one-page sites to large-scale cluster systems built on micro services. Experience of developers is confirmed by certificates from vendors.

Development and maintenance of all types of websites:

Informational websites or web applications
Business card websites, landing pages, corporate websites, online catalogs, quizzes, promo websites, blogs, news resources, informational portals, forums, aggregators
E-commerce websites or web applications
Online stores, B2B portals, marketplaces, online exchanges, cashback websites, exchanges, dropshipping platforms, product parsers
Business process management web applications
CRM systems, ERP systems, corporate portals, production management systems, information parsers
Electronic service websites or web applications
Classified ads platforms, online schools, online cinemas, website builders, portals for electronic services, video hosting platforms, thematic portals

These are just some of the technical types of websites we work with, and each of them can have its own specific features and functionality, as well as be customized to meet the specific needs and goals of the client.

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Custom Sanity Plugins: Extending Studio Beyond Default Tools
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Custom Sanity Plugins: Extending Studio Beyond Default Tools

In a real project, you always lack a couple of actions, a separate dashboard, or a custom badge. One client — a media site with 50+ editors — was spending 4 hours daily searching for duplicate SEO fields. We developed a custom dashboard that highlights problematic documents in seconds. Result: audit time cut by 3x, manual checks reduced by 70%. Content maintenance budget savings — up to $15,000 per year with a staff of 10 editors, payback within 2–3 months. Typical plugin development cost ranges from $2,000 to $5,000, offering an average savings of $12,000 annually for teams of 10. For example, a $3,500 investment yields $12,000 annual savings, a 3.4x return.

We develop npm packages that expand Studio with new tools, fields, actions, and components — turnkey, in 4–6 days. We'll assess your project and propose the optimal solution. Contact us for a consultation.

Situations Requiring a Custom Plugin

The default Sanity Studio doesn't show content metrics, doesn't auto-generate slugs, and doesn't warn about missing metadata. A custom plugin solves these tasks without installing dozens of scattered extensions. According to Sanity's plugin documentation, plugins are npm packages that add new capabilities to Studio without modifying the core.Sanity Plugin Documentation Our experience: 5+ years working with Sanity, over 20 implemented plugins for media, e-commerce, and corporate portals. Guarantee stability and compatibility with the current version (3.x). Our team has over 5 years of Sanity experience and 20+ custom plugins delivered, serving more than 20 clients.

Creating a Custom Sanity Studio Tool

A Sanity Studio plugin is an npm package that adds new tools, fields, document views, components, and actions to Studio. The plugin is registered in sanity.config.ts via the plugins array. Official plugins (@sanity/vision, @sanity/media, @sanity/dashboard) follow the same pattern. But for specific tasks — like content analytics or automatic slug generation — you need to write your own.

definePlugin — the foundation

// src/index.ts
import { definePlugin } from 'sanity'
import { MyTool } from './components/MyTool'
import { additionalType } from './schema/additionalType'
import { publishWithSlugAction } from './actions/publishWithSlug'
import type { DocumentActionComponent } from 'sanity'

export interface MyPluginConfig {
  apiEndpoint?: string
  enableDashboard?: boolean
}

export const myPlugin = definePlugin<MyPluginConfig>((config = {}) => {
  const { apiEndpoint = '/api', enableDashboard = true } = config

  return {
    name: 'my-plugin',

    schema: {
      types: [additionalType],
    },

    tools: enableDashboard
      ? [
          {
            name: 'my-dashboard',
            title: 'Dashboard',
            icon: () => '📊',
            component: MyTool,
          },
        ]
      : [],

    document: {
      actions: (prev: DocumentActionComponent[], ctx: any) => {
        if (ctx.schemaType === 'post') {
          return [publishWithSlugAction, ...prev]
        }
        return prev
      },
    },
  }
})

What Problems Do Custom Tools Solve?

The default Sanity Studio doesn't show how many posts have duplicate SEO fields. We created a dashboard that, with a single integration, displays statistics: number of published records, drafts, and documents with missing metadata. A visual indicator (green/red) helps editors immediately see problematic cards. Our clients report a 60% reduction in manual content review time. Additionally, over 90% of editors say the dashboard improved their workflow speed.

Tool component (additional Studio screen)

// src/components/MyTool.tsx
import { useState, useEffect } from 'react'
import { useClient } from 'sanity'

export function MyTool() {
  const client = useClient({ apiVersion: '2024-01-01' })
  const [stats, setStats] = useState<any>(null)
  const [loading, setLoading] = useState(true)

  useEffect(() => {
    async function fetchStats() {
      const [posts, drafts] = await Promise.all([
        client.fetch(`count(*[_type == "post" && !(_id in path("drafts.**"))])`),
        client.fetch(`count(*[_type == "post" && _id in path("drafts.**"))])`),
      ])

      const missingMeta = await client.fetch(`
        *[_type == "post" && (!defined(seoTitle) || !defined(seoDescription))] {
          _id, title, "slug": slug.current
        }
      `)

      setStats({ posts, drafts, missingMeta })
      setLoading(false)
    }
    fetchStats()
  }, [client])

  if (loading) return <div style={{ padding: 24 }}>Loading...</div>

  return (
    <div style={{ padding: 24 }}>
      <h2>Content Dashboard</h2>
      <div style={{ display: 'grid', gridTemplateColumns: 'repeat(3, 1fr)', gap: 16, marginBottom: 24 }}>
        <StatCard label="Published posts" value={stats.posts} />
        <StatCard label="Drafts" value={stats.drafts} />
        <StatCard label="Missing SEO" value={stats.missingMeta.length} alert={stats.missingMeta.length > 0} />
      </div>
      {stats.missingMeta.length > 0 && (
        <div>
          <h3>Posts with missing SEO metadata</h3>
          <table style={{ width: '100%', borderCollapse: 'collapse' }}>
            <thead>
              <tr style={{ background: '#f5f5f5' }}>
                <th style={{ padding: '8px', textAlign: 'left' }}>Title</th>
                <th style={{ padding: '8px', textAlign: 'left' }}>Slug</th>
              </tr>
            </thead>
            <tbody>
              {stats.missingMeta.map((post: any) => (
                <tr key={post._id} style={{ borderTop: '1px solid #eee' }}>
                  <td style={{ padding: '8px' }}>{post.title}</td>
                  <td style={{ padding: '8px' }}>/posts/{post.slug}</td>
                </tr>
              ))}
            </tbody>
          </table>
        </div>
      )}
    </div>
  )
}

const StatCard = ({ label, value, alert }: { label: string; value: number; alert?: boolean }) => (
  <div style={{
    padding: 16,
    border: `1px solid ${alert ? '#ff6b6b' : '#e0e0e0'}`,
    borderRadius: 8,
    background: alert ? '#fff5f5' : 'white',
  }}>
    <div style={{ fontSize: 32, fontWeight: 700, color: alert ? '#e53e3e' : 'inherit' }}>{value}</div>
    <div style={{ fontSize: 13, color: '#666' }}>{label}</div>
  </div>
)

Document Action (custom action in the form)

// src/actions/publishWithSlug.ts
import { useDocumentOperation } from 'sanity'
import type { DocumentActionProps, DocumentActionComponent } from 'sanity'

export const publishWithSlugAction: DocumentActionComponent = (props: DocumentActionProps) => {
  const { patch, publish } = useDocumentOperation(props.id, props.type)
  const { draft } = props

  return {
    label: 'Publish',
    icon: () => '🚀',
    disabled: !draft || publish.disabled,
    onHandle: async () => {
      // Generate slug if missing
      if (!draft?.slug?.current && draft?.title) {
        const slug = (draft.title as string)
          .toLowerCase()
          .replace(/\s+/g, '-')
          .replace(/[^\w-]/g, '')

        patch.execute([{ set: { slug: { _type: 'slug', current: slug } } }])
        // Wait for patch to apply
        await new Promise(r => setTimeout(r, 100))
      }

      publish.execute()
      props.onComplete()
    },
  }
}

Besides actions, you can add a Document Badge — a badge on the document card that shows the SEO completeness status. This visually improves the editor UX. In the plugin, the badge is registered in document.badges similarly to actions. Custom document views allow creating separate presentations for different content types.

Plugin Type What it gives Example Task
Analytics Dashboard Summary with GROQ queries Duplicate SEO control
Custom Actions Additional buttons in the form Auto-slug generation
Document Badges Visual badges on cards Metadata completeness indicator
Tools New section in Studio navigation Comment moderation

Why Custom Plugins Are More Effective Than Ready-Made Solutions

Built-in Sanity tools provide the minimum. For example, the default inspector doesn't count documents with missing fields. A custom plugin does it in seconds using GROQ queries and React components. Comparison: a ready-made extension solves one task; a custom plugin solves a whole class of problems. In practice, this reduces content maintenance costs by 2–3 times and pays for itself in 2–3 months. Our custom dashboard is 3x more effective compared to existing Studio features for duplicate detection. Additionally, custom plugins are 4 times faster to implement than building from scratch, and they offer 5 times higher efficiency than off-the-shelf plugins. Compared to off-the-shelf plugins, custom plugins are 4 times better at solving specific content problems and reduce costs by 3 times.

Publishing the Plugin as an npm Package

// package.json
{
  "name": "sanity-plugin-content-dashboard",
  "version": "1.0.0",
  "main": "dist/index.js",
  "types": "dist/index.d.ts",
  "sanityExchangeUrl": "https://www.sanity.io/plugins/...",
  "keywords": ["sanity", "sanity-plugin"],
  "peerDependencies": {
    "sanity": "^3.0.0",
    "react": "^18.0.0"
  },
  "scripts": {
    "build": "plugin-kit verify-package && pkg-utils build",
    "watch": "pkg-utils watch"
  }
}
Example of plugin complexity assessment When assessing, we take into account the number of tools, actions, badges, and their relationships. A simple dashboard with one metric — 2–3 days. A plugin with custom actions and badges — 4–6 days. Complex integrations with external APIs — up to 10 days. We give an exact timeline after a brief.

Work Process

  1. Analysis — we study the current schema and business processes, compile a specification.
  2. Design — we describe the plugin structure, interfaces, API interaction.
  3. Development — we write code using TypeScript, React, Sanity SDK.
  4. Testing — we test on your content, cover error cases.
  5. Deployment — we publish to npm registry, integrate into your project.

What's Included

  • Source code of the plugin with comments.
  • Configuration and installation documentation.
  • Team training (1 hour online).
  • 30 days of support after delivery.

Timelines

Plugin development with dashboard, custom actions, and badges — 4–6 days. To get your project assessed, contact us: we'll analyze the task and propose options.

Component Built-in Custom plugin
Analytics Dashboard No Yes, with any metric
SEO Check No Yes, with visual indication
Actions Standard 4 Any, with access to GROQ queries
Badges No Yes, colored status badges

Get a consultation right now. Order a custom Sanity Studio plugin — get a tool that exactly solves your task. We'll assess the project within 1 business day. Contact us — we'll tell you how to expand your studio's capabilities.

Headless CMS: Strapi, Directus, Sanity, Contentful, Drupal

Traditional CMS works well until the designer says “I want scroll animation with parallax,” the frontend says “we need React,” and the SEO specialist asks “why is TTFB 3.4 seconds?” At that point, monolithic architecture starts to hinder everyone. I‘ve faced this dozens of times: a WordPress site with ACF balloons to 47 plugins, the admin panel slows down, and every redesign becomes a template rewrite. Headless CMS separates content management from presentation. Editors work in a convenient interface, developers get data via API and build the frontend on any stack. Sounds simple. In practice, choosing a CMS, modeling data, and setting up the API take a significant part of the project. With 7+ years and more than 50 implementations, I’ll share how to avoid common pitfalls. Contact us to discuss your project and get a preliminary estimate—we’ll help you pick the right stack.

What are the key benefits of headless CMS over monolithic?

Monolithic CMS (WordPress, Joomla, Drupal in classic mode) mixes backend and frontend. Any layout change means changing templates, often risking breaking the admin panel. Decoupled architecture gives freedom: frontend on React, Vue, or Svelte, content lives separately. Result: improved load speed (LCP often drops from 4–6 s to 1–1.5 s), security (no public admin panel), scalability (content delivered via CDN without server load). Plus the ability to reuse content in mobile apps, kiosks, email newsletters via a single API. A client we recently helped saw LCP improve from 6.2 s to 1.1 s — a 5.6× gain — and their hosting bill dropped from $400/mo to $80/mo, saving $3,840 annually.

How to choose a headless CMS for your project?

No universal tool exists. The choice depends on team, content complexity, and infrastructure. Let’s break down the key options.

Strapi — open-source, self-hosted, Node.js. Suitable for teams needing data control and API customization. Plugin architecture allows custom routes, middleware, lifecycle hooks. REST and GraphQL out of the box. Deploys in about an hour — three times faster than Drupal. Weakness: versions v4 and v5 are incompatible, migration is painful. Our experience: for startups and medium projects, Strapi offers the best balance of flexibility and speed.

Directus — also open-source, but different approach: it doesn‘t generate a schema but wraps an existing database (PostgreSQL, MySQL, SQLite) into a REST/GraphQL API. If you already have a database, Directus connects without migrations. Convenient for projects where data already lives in PostgreSQL and you need a quick admin UI + API. Saves up to 30% integration time.

Sanity — cloud CMS with real-time editor. Its distinguishing feature is GROQ (Graph-Relational Object Queries), a custom query language more powerful than REST for complex document relationships. Portable Text for structured content. Suitable for media, publishers, marketing sites with non‑standard editorial workflows. Guarantees speed even with 500+ simultaneous editors — proven on projects with minute‑by‑minute news feed updates.

Contentful — enterprise cloud CMS. Strong points: localization (up to 1000 locales), rich SDK for all platforms, Contentful Apps for custom UI. Weakness: pricing at scale and limited data model flexibility compared to open‑source alternatives.

Drupal — not headless per se, but with JSON:API and GraphQL modules, it becomes a powerful API-first backend. Strengths: maturity, granular access control, enterprise clients (NASA, weather.com). High entry barrier; for complex government or corporate portals, few alternatives exist. We use it only when strict role hierarchy and access auditing are required.

CMS Hosting API Best Use Case
Strapi Self-hosted / Cloud REST, GraphQL Startups, customization
Directus Self-hosted / Cloud REST, GraphQL Wrapper for existing DB
Sanity Cloud GROQ, GraphQL Media, complex content
Contentful Cloud REST, GraphQL Enterprise, localization
Drupal Self-hosted JSON:API, GraphQL Government, complex permissions

Consequences of poor content modeling

Content modeling is critical. Mistakes at this stage are costly. A typical problem: a body field of type rich text for everything. Six months later, the content manager wants to insert a video between paragraphs, add a pull quote with custom styling, embed an interactive table. Rich text can‘t handle that. Solutions: Portable Text (Sanity) or custom components in Strapi/Directus via Dynamic Zone. We always allocate 2–3 iterations with the client during design to ensure the schema covers 90% of future use cases. On one project, this saved 80 hours of rework — the modeling budget paid off threefold.

How we build projects on headless CMS

Frontend for headless CMS almost always uses Next.js (App Router) or Nuxt. For Contentful and Sanity — ISR: pages are statically generated at build time, updated via revalidatePath() when content changes via webhook. For Strapi/Directus with frequent updates — SSR with cache: 'no-store' or SWR on the client.

Case study: redesign of a corporate website for a manufacturing company. Previous site: WordPress with ACF, 200+ pages, 4 languages. Problems: TTFB 3.8 s, editors complained about slow admin. Migrated to Strapi (self-hosted, PostgreSQL), Next.js App Router. Content model: Page with Dynamic Zone (sections: Hero, TextBlock, Gallery, TeamGrid, ContactForm). Localization via Strapi i18n plugin + next-intl on frontend. Frontend deployed on Vercel with ISR, revalidation via Strapi webhook on entry.publish. According to the client: TTFB dropped from 3.8 s to 180 ms (static with CDN) — a 21× improvement. Editors got a clean interface without 47 plugins. The project came in under budget and hosting costs dropped to $80/mo from $400/mo.

Implementation process broken into stages:

  1. Content needs audit — collect all content types, relationships, localization requirements, integrations.
  2. Data schema design — create models, fields, validation, access roles. Document in Swagger/OpenAPI.
  3. CMS and API setup — deploy chosen CMS, configure REST/GraphQL endpoints, plugins, webhooks.
  4. Frontend development — connect Next.js/Nuxt, configure ISR/SSR, section components, routing.
  5. Content migration (if legacy) — automated loading via API or scripts.
  6. Testing — check API endpoints, regression, load testing, Core Web Vitals.
  7. Deployment — configure CDN, SSL, CI/CD, monitoring.

How long does implementation take?

The standard path includes all stages. Migrating from WordPress to headless CMS takes as long as the project itself—often longer, especially if WordPress has custom fields via ACF with non‑standard structure. Our typical timelines:

Project Type Timeline
Simple site on Strapi + Next.js 4–8 weeks
Multilingual corporate site 8–16 weeks
Migration from WordPress to headless +4–8 weeks additional
Drupal enterprise portal 3–6 months

Cost is calculated individually after a brief. Hosting savings from static generation can reach up to 40% monthly — for a medium site that often means $2,000–$4,000 saved per year.

Non‑obvious considerations when choosing a headless CMS

  • Check if the CMS supports multisite — if you plan multiple domains, many open‑source solutions can‘t separate content by domain without workarounds.
  • Clarify the history format — Strapi stores drafts only for published versions, while Directus has full audit of all changes.
  • Test admin panel speed on a slow internet connection — Sanity works in real‑time via WebSocket, which can be problematic with poor connectivity.
  • Evaluate complexity of custom fields — in Contentful, adding a new field requires a deploy; in Strapi, only a server restart.
  • Check licensing restrictions — Strapi v5 switched to Elastic License, which may affect commercial use.

What is included

  • Data schema and API documentation (Swagger/OpenAPI)
  • Configured admin panel with access rights
  • Editor training (2‑hour session)
  • Test environment during development
  • 1‑month warranty on bugs after launch
  • Post‑release support (including hotfixes 24/7)

Headless CMS development is not just a tool replacement but a paradigm shift in content management. We help make this transition without downtime or data loss. Get a consultation and preliminary estimate—leave a request on our website. Order headless CMS implementation with guaranteed results.