Building a Content Publishing Workflow System on Laravel

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Development and maintenance of all types of websites:

Informational websites or web applications
Business card websites, landing pages, corporate websites, online catalogs, quizzes, promo websites, blogs, news resources, informational portals, forums, aggregators
E-commerce websites or web applications
Online stores, B2B portals, marketplaces, online exchanges, cashback websites, exchanges, dropshipping platforms, product parsers
Business process management web applications
CRM systems, ERP systems, corporate portals, production management systems, information parsers
Electronic service websites or web applications
Classified ads platforms, online schools, online cinemas, website builders, portals for electronic services, video hosting platforms, thematic portals

These are just some of the technical types of websites we work with, and each of them can have its own specific features and functionality, as well as be customized to meet the specific needs and goals of the client.

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Building a Content Publishing Workflow System on Laravel
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The Problem of Chaotic Publishing

In a large media company, a content manager accidentally published a draft with confidential data — leading to a leak and a fine of half a million rubles. Such incidents are not uncommon when there is no version control and permission system. We developed a workflow system that eliminates the human factor: each status transition requires permissions and is recorded.

Over 15+ projects we have implemented this approach, and the time from draft to publication has decreased on average from 5 days to 4 hours. In this article — how we do it on Laravel. Typical pains: lost versions, uncontrolled publications, long approval cycles. Our system solves them through a strict chain of statuses and automatic assignment of editors. A workflow system is not just a set of statuses, but a regulation that all participants follow. We build it on Laravel using event-driven architecture.

How to Set Up the Status Chain?

Workflow is based on statuses and transitions. Basic chain: draft → review → approved → published → archived. Additional: rejected, revision_needed, scheduled. Each transition checks user permissions. It is important to design the graph correctly — for example, you cannot go from draft directly to published, bypassing review. This eliminates accidental publications.

Here is the structure of the states table:

content_states (
  id, content_type, content_id,
  status: draft | review | approved | published | rejected | archived | scheduled,
  assigned_to (editor/moderator id),
  comment,
  scheduled_at,
  published_at, archived_at,
  transitioned_by, transitioned_at
)

content_state_history (
  id, content_type, content_id,
  from_status, to_status,
  changed_by, comment, changed_at
)

Implementation on Laravel

We use a ContentWorkflow class with an array of allowed transitions and permissions. Example:

class ContentWorkflow
{
    private array $transitions = [
        'draft'    => ['review'],
        'review'   => ['approved', 'rejected', 'revision_needed'],
        'approved' => ['published', 'scheduled'],
        'rejected' => ['draft'],
        'revision_needed' => ['draft'],
        'published'=> ['archived', 'draft'],
        'scheduled'=> ['published', 'draft']
    ];

    private array $permissions = [
        'draft → review'    => 'content.submit_for_review',
        'review → approved' => 'content.approve',
        'review → rejected' => 'content.approve',
        'approved → published' => 'content.publish'
    ];

    public function canTransition(User $user, Content $content, string $toStatus): bool
    {
        $fromStatus = $content->status;
        if (!in_array($toStatus, $this->transitions[$fromStatus] ?? [])) {
            return false;
        }

        $permKey = "{$fromStatus} → {$toStatus}";
        if (isset($this->permissions[$permKey])) {
            return $user->can($this->permissions[$permKey]);
        }

        return true;
    }

    public function transition(Content $content, string $toStatus, User $actor, ?string $comment = null): void
    {
        if (!$this->canTransition($actor, $content, $toStatus)) {
            throw new WorkflowException("Transition {$content->status} → {$toStatus} not allowed");
        }

        DB::transaction(function () use ($content, $toStatus, $actor, $comment) {
            ContentStateHistory::create([
                'content_type' => get_class($content),
                'content_id'   => $content->id,
                'from_status'  => $content->status,
                'to_status'    => $toStatus,
                'changed_by'   => $actor->id,
                'comment'      => $comment
            ]);

            $content->update([
                'status'       => $toStatus,
                'published_at' => $toStatus === 'published' ? now() : $content->published_at
            ]);

            event(new ContentStatusChanged($content, $toStatus, $actor, $comment));
        });
    }
}

Why is Transition History Important?

Each transition is saved in content_state_history. This allows tracking who, when, and why changed the status. History helps resolve conflicts and comply with regulations. Our systems store history indefinitely. For example, in one project, history helped prove that a publication was authorized, not a result of a hack.

Assigning Reviewers

Automatic assignment of the first available editor is a key feature. We use a simple algorithm: select the editor with the fewest active tasks.

class AssignReviewer
{
    public function assign(Content $content): User
    {
        $reviewer = User::where('role', 'editor')
            ->withCount(['assignedContent' => fn($q) => $q->where('status', 'review')])
            ->orderBy('assigned_content_count')
            ->first();

        $content->update(['assigned_to' => $reviewer->id]);
        $reviewer->notify(new ContentAssignedForReview($content));

        return $reviewer;
    }
}

Deadlines and Reminders

We configure automatic reminders if content remains in 'review' status for more than 24 hours. In that case, notifications are sent to the editor and the editor-in-chief. Escalation is also possible. Configured via laravel-notification and cron. Automatic reminders reduced the number of materials stuck in review by 70%.

Scheduled Publication

class PublishScheduledContent implements ShouldQueue
{
    public function handle(): void
    {
        Content::where('status', 'scheduled')
            ->where('scheduled_at', '<=', now())
            ->each(function (Content $content) {
                app(ContentWorkflow::class)->transition(
                    $content, 'published', User::find($content->created_by)
                );
            });
    }
}

The task runs every 5 minutes via the scheduler.

How We Implement Workflow: From Audit to Deployment

The process consists of six stages:

  1. Audit of current processes — interviews with editors, log analysis, status map.
  2. Schema design — define statuses, transitions, permissions, notification types.
  3. Development on Laravel — implement Workflow classes, events, listeners.
  4. Integration with existing CMS — expose API, wrap existing CRUD.
  5. Testing — unit tests for each transition, load testing.
  6. Deployment and training — roll-out and session with editors.

Timeline: from 3 to 5 weeks depending on permission complexity and number of content types.

Editorial Dashboard Interface

Columns by status (Kanban-like view) or list with filters. For each record: current status and assignee, buttons for available transitions, moderator comments, status change history.

Comparison: With Workflow vs. Without

Criteria Without workflow With our system
Publishing speed Depends on randomness 3x faster due to automation
Moderation errors Often miss low-quality content 90% reduction
Transparency No one knows status Full history and notifications

Comparison of Reviewer Assignment Methods

Method Assignment time Error risk Transparency
Manual 5–10 minutes High Low
Automatic (ours) Instant Low High
More about access permissionsEach transition is tied to a Laravel permission. For example, `content.approve` may only be assigned to an editor. We use `content.publish` flags for administrators. This ensures only authorized users can change status.

What's Included in the Work

We implement the system turnkey in 3–5 weeks. Deliverables include:

  • Documentation of the status and permission schema.
  • Source code with tests.
  • Notification setup (email, Telegram).
  • Training for editors and administrators.
  • Support for 30 days after launch.

We guarantee stability: our solutions run on 20+ projects. We'll assess your project — just reach out. To get a similar solution for your site, contact us — we'll prepare a proposal within 1 day.

Sources: Laravel Events Documentation and Wikipedia: Workflow

CMS development: solving real editorial bottlenecks, not installing plugins

A news publisher had a WordPress site with 5 editors. Every article required 15 minutes of manual formatting because the WYSIWYG mangled pasted text. After 6 months, the database had 12 different font sizes and 7 custom colors. The redesign would cost $30k just to clean up the mess — and no one would admit it.

We develop content management systems (CMS) that prevent this from day one. Instead of free-form <textarea> hell, we design structured content models, custom WYSIWYG editors using ProseMirror, and media libraries that offload to S3+CDN within two sprints. This is CMS development without shortcuts.

When is headless CMS justified and when not?

Headless CMS (Strapi, Contentful, Sanity) decouples content management from frontend rendering — the API serves content to any client: website, mobile app, smart display. You get omnichannel delivery and a React/Vue frontend that never touches the admin panel. But if your editors need “save and see” preview and you have no separate frontend team, headless costs extra: you must build a preview layer or use a service like Vercel’s preview deployments.

Sanity customises Studio down to the field level — each field is a React component you can replace. Portable Text (its rich content format) ports to any renderer via custom serializers. For complex editorial workflows with multiple authors, Sanity is the best choice. Contentful offers stable cloud infrastructure with a marketplace of extensions, but monthly bills scale with content volume — typical enterprise plans are $500–$2,000/month. Strapi is self-hosted, open source, with a TypeScript API and custom fields via plugins, but you manage the hosting and backups.

Traditional CMS (WordPress, Craft CMS) works when editors need a familiar admin UI and the frontend is rendered server-side. Craft CMS provides Matrix fields, flexible entry structures, and built-in localization — it’s a professional tool for content teams that need granular permissions and versioning.

How do we build a WYSIWYG editor that doesn’t break layout?

The editor is the most complex component — not a <textarea>. The sweet spot is Tiptap, built on ProseMirror. Every element (headings, lists, tables, code blocks, images) is an extension. Collaborative editing via Yjs works out of the box. Lexical (Meta) is more performant (>60fps typing on mobile) but harder to extend. TinyMCE is a corporate standard at 300KB bundle, but it generates dirty HTML on paste — inline styles, nested <span>, &nbsp; everywhere.

The root cause: pasting from Word. font-family, mso-* properties, empty <span> tags — all leak into the page unless you sanitize. We configure ProseMirror’s pasteRule with DOMPurify to strip everything except allowed tags. Result: clean, semantic HTML that survives a redesign without manual cleanup. Editors save 2–4 hours per week per person.

Media library: from upload to CDN with transformation

Saving files to the server disk is the classic mistake. The disk fills, scaling fails, and CDN becomes impossible. The correct pipeline: upload to S3-compatible storage (AWS S3, Cloudflare R2, MinIO) → CDN (CloudFront, Cloudflare) → on‑the‑fly transformations.

Imgproxy or Thumbor generate any size and format dynamically: https://img.example.com/resize:800:600/format:webp/plain/s3://bucket/photo.jpg. The original lives once, derivatives never occupy disk. Cloudflare Images costs $5 per 100k images, including transformations. Video uploads use Cloudflare Stream or Mux — encode to HLS, adaptive streaming for any bandwidth. Without this, a 1080p video (500MB) loads entirely before play, causing a 5–8 second delay on 3G.

What’s included in media library development

Component Technology Timeline (weeks)
Upload and storage in S3 AWS SDK / MinIO 1–2
Image transformations Imgproxy / Thumbor 1–2
Video streaming Cloudflare Stream / Mux 1–2
Upload and sorting UI React + @dnd-kit/sortable 1–3
Migration of existing files Custom script 0.5–1

Why structured content outperforms free-form HTML

Free-form WYSIWYG leads to chaos in a year: 7 font sizes, 12 colors, random margins. Redesign requires manual cleanup of thousands of posts. Structured content stores “what” instead of “how”: not <p style="font-size:24px; color:red">Important!</p>, but a callout block with variant: warning. The CMS stores the structure; the frontend decides rendering. Sanity Portable Text, Contentful Rich Text, and Strapi Dynamic Zones all follow this pattern — and it reduces rework by 70% during redesigns.

Typical editorial time savings with structured content
  • A news site with 50 articles per week: editors save 10 hours/week on formatting.
  • A corporate portal with 1000 existing pages: migration from free-form to structured content takes 3–5 days, cutting page load by 40% (cleaner HTML).

Work process

  1. Analysis of editorial workflows — who edits, how often, what content (articles, landing pages, product data), whether localization is needed.
  2. CMS selection — based on scenarios, not trends. We compare headless vs traditional with a weighted matrix.
  3. Content model design — record types, fields, relationships, validation rules.
  4. Implementation — frontend integration, editor customization, media library, previews.
  5. Testing — real‑world scenarios: paste from Word, upload 100+ files simultaneously, load test the API (200 req/s target).
  6. Deployment and documentation — editor guide (text + video), API description, access credentials, 1 month support.

Timelines and budget

Type of work Timeline Budget
Integration of headless CMS (Strapi/Sanity) into existing Next.js project 2–5 weeks Discussed individually
Custom WYSIWYG editor with Tiptap and specific blocks 2–4 weeks Discussed individually
Media library with S3 + transformations 1–3 weeks Discussed individually
Full CMS system from scratch 4–10 weeks Discussed individually

Budget is calculated individually after an audit. Client examples: a mid‑sized media site saved $40k/year by eliminating manual formatting; an e‑commerce platform reduced time‑to‑publish by 60% with a headless Sanity setup. Contact us for a free project estimate.

What you get after delivery

  • Working CMS with configured access rights (admin, editor, reviewer)
  • Full content model documentation and API reference
  • Editor training documentation (text + video)
  • Code covered by tests (PHPUnit for Laravel, Jest for JS)
  • 1 month post‑launch support with SLA

Our experience and guarantees

Over 40 completed CMS projects — from small editorial sites to enterprise media portals with 200k daily unique visitors. We use licensed tools (Sentry for error monitoring, SonarCloud for code quality) and guarantee zero critical bugs at launch. All code is version‑controlled and deployable via CI/CD.

For your specific needs, contact us to discuss requirements. We’ll provide a technical proposal within 2 business days.