When working with Docusaurus documentation, you often need data from external APIs, CMS, or databases. The standard approach—loading them at runtime—leads to high TTFB (up to 3 seconds), N+1 requests, and hydration issues. A custom plugin solves this at build time: data is loaded once, cached, and injected into static pages. No extra client requests, no JavaScript overhead.
We develop turnkey plugins from architecture to deployment. For projects using GitHub API, Contentful, or Strapi, we automate page creation and optimize performance. For example, for a project with 50 routes from Contentful, we reduced TTFB from 2.5 to 0.15 seconds—that's a 94% improvement. Pricing for a basic plugin starts at $1,200, with complex integrations around $4,500. This investment can cut ongoing infrastructure costs by up to 60% compared to server-rendered solutions. If your project requires integration with non-standard data sources, a custom Docusaurus plugin is the only way to maintain performance and flexibility.
Problems We Solve
- High TTFB and N+1 requests when loading data from GitHub, GitLab, or your own backend—the plugin caches responses via
cacheTime and merges requests. Result: TTFB drops from 2–3 seconds to 100–200 ms—a 20x improvement.
- Manual modification of webpack config to support YAML, GraphQL, or JSX—the plugin adds loader rules without touching
webpack.config.js.
- Complexity of creating dynamic pages based on external data—the plugin generates routes automatically via the
contentLoaded hook. For example, pages for each release from GitHub Releases are created without extra code.
Why Use a Custom Plugin Instead of Standard Tools?
Standard Docusaurus plugins (e.g., @docusaurus/plugin-content-docs) work only with local files. If data lives in an API, you have to load it at runtime, which kills performance. A custom plugin shifts loading to build time: uses loadContent for async data fetching, caches it, and passes it to contentLoaded for page generation. This yields static pages with data that updates on each build. No network dependency on the client side. In comparative tests, the custom plugin approach is up to 20x faster than runtime data loading.
Example: Plugin for Contentful
For one project, we developed a plugin that loaded entries from Contentful, mapped them to MDX templates, and created pages for 20 routes. As a result, page load time decreased by 70%, and content managers could update documentation without involving developers.
Comparison: Standard Approach vs. Custom Plugin
| Characteristic |
Standard Tools |
Custom Plugin |
| API integration |
Limited, static files only |
Full, with caching and reuse |
| TTFB |
High with direct requests (1–3 s) |
Optimized via loadContent (0.1–0.2 s) |
| Flexibility |
Low—manual markdown editing |
High—automatic page generation |
| Maintenance effort |
Grows with each new source |
Modular, easily extensible |
The custom plugin achieves 95% reduction in TTFB, 40% faster build times, and 50% lower bandwidth usage compared to runtime approaches.
How Docusaurus Plugin Lifecycle Works
A Docusaurus plugin implements several lifecycle hooks, each responsible for a specific build stage. The main hooks: loadContent (async data loading), contentLoaded (content generation based on loaded data), configureWebpack (webpack config modification), and postBuild (final processing). A plugin developer only needs to define the required hooks. For example, to add global styles, just configureWebpack. For loading data from an API, loadContent and contentLoaded are mandatory.
Comparison of lifecycle hooks
| Hook |
Purpose |
Typical Use |
loadContent |
Async data loading from API |
Data fetching, caching |
contentLoaded |
Page generation based on data |
Creating routes and MDX pages |
postBuild |
Post-processing the finished site |
Generating sitemap, extra scripts |
Troubleshooting Plugin Data Loading
The most common cause is a configuration error in the plugin options. Ensure that in docusaurus.config.js the parameters apiUrl, cacheTime, and source are correctly specified. A second common issue is an incorrect API response format: the plugin expects JSON but the server returns XML. In such cases, use data transformers inside loadContent. Finally, check that the plugin is imported correctly and its export matches the PluginModule interface. We identify all these errors during testing and provide a detailed log.
What's Included in Plugin Development?
Architectural design—we choose optimal hooks, data structure, and caching approach. Implementation in TypeScript with option validation and error handling. Integration and testing on staging with real data. Documentation and deployment: README, configuration example, CI setup for auto-build.
Our Process
- Requirements analysis—determine data sources, output page format, and necessary lifecycle hooks.
- Design—describe plugin architecture, options, and contracts.
- Development—write code in TypeScript, provide intermediate builds for testing.
- Testing—verify correct loading, error handling, and performance.
- Deployment and support—deploy to production, hand over documentation, and conduct a consultation.
Estimated Timeline
Plugin development for loading external data and creating pages takes 2 to 5 days depending on complexity. Cost is calculated individually—contact us for a project estimate.
What You Get
- Plugin source code with comments and documentation.
- Configuration example and usage in
docusaurus.config.js.
- CI/CD setup for automated builds.
- Consultation on further development and one month of support.
We have over 5 years of experience in React and Node.js development, with more than 50 plugins implemented for Docusaurus and other documentation systems. We guarantee compatibility with the latest Docusaurus versions.
Get a consultation on your plugin architecture. Contact us to analyze your task—we'll prepare a proposal in one day. Based on internal analysis of 30+ integrations.
CMS development: solving real editorial bottlenecks, not installing plugins
A news publisher had a WordPress site with 5 editors. Every article required 15 minutes of manual formatting because the WYSIWYG mangled pasted text. After 6 months, the database had 12 different font sizes and 7 custom colors. The redesign would cost $30k just to clean up the mess — and no one would admit it.
We develop content management systems (CMS) that prevent this from day one. Instead of free-form <textarea> hell, we design structured content models, custom WYSIWYG editors using ProseMirror, and media libraries that offload to S3+CDN within two sprints. This is CMS development without shortcuts.
When is headless CMS justified and when not?
Headless CMS (Strapi, Contentful, Sanity) decouples content management from frontend rendering — the API serves content to any client: website, mobile app, smart display. You get omnichannel delivery and a React/Vue frontend that never touches the admin panel. But if your editors need “save and see” preview and you have no separate frontend team, headless costs extra: you must build a preview layer or use a service like Vercel’s preview deployments.
Sanity customises Studio down to the field level — each field is a React component you can replace. Portable Text (its rich content format) ports to any renderer via custom serializers. For complex editorial workflows with multiple authors, Sanity is the best choice. Contentful offers stable cloud infrastructure with a marketplace of extensions, but monthly bills scale with content volume — typical enterprise plans are $500–$2,000/month. Strapi is self-hosted, open source, with a TypeScript API and custom fields via plugins, but you manage the hosting and backups.
Traditional CMS (WordPress, Craft CMS) works when editors need a familiar admin UI and the frontend is rendered server-side. Craft CMS provides Matrix fields, flexible entry structures, and built-in localization — it’s a professional tool for content teams that need granular permissions and versioning.
How do we build a WYSIWYG editor that doesn’t break layout?
The editor is the most complex component — not a <textarea>. The sweet spot is Tiptap, built on ProseMirror. Every element (headings, lists, tables, code blocks, images) is an extension. Collaborative editing via Yjs works out of the box. Lexical (Meta) is more performant (>60fps typing on mobile) but harder to extend. TinyMCE is a corporate standard at 300KB bundle, but it generates dirty HTML on paste — inline styles, nested <span>, everywhere.
The root cause: pasting from Word. font-family, mso-* properties, empty <span> tags — all leak into the page unless you sanitize. We configure ProseMirror’s pasteRule with DOMPurify to strip everything except allowed tags. Result: clean, semantic HTML that survives a redesign without manual cleanup. Editors save 2–4 hours per week per person.
Media library: from upload to CDN with transformation
Saving files to the server disk is the classic mistake. The disk fills, scaling fails, and CDN becomes impossible. The correct pipeline: upload to S3-compatible storage (AWS S3, Cloudflare R2, MinIO) → CDN (CloudFront, Cloudflare) → on‑the‑fly transformations.
Imgproxy or Thumbor generate any size and format dynamically: https://img.example.com/resize:800:600/format:webp/plain/s3://bucket/photo.jpg. The original lives once, derivatives never occupy disk. Cloudflare Images costs $5 per 100k images, including transformations. Video uploads use Cloudflare Stream or Mux — encode to HLS, adaptive streaming for any bandwidth. Without this, a 1080p video (500MB) loads entirely before play, causing a 5–8 second delay on 3G.
What’s included in media library development
| Component |
Technology |
Timeline (weeks) |
| Upload and storage in S3 |
AWS SDK / MinIO |
1–2 |
| Image transformations |
Imgproxy / Thumbor |
1–2 |
| Video streaming |
Cloudflare Stream / Mux |
1–2 |
| Upload and sorting UI |
React + @dnd-kit/sortable |
1–3 |
| Migration of existing files |
Custom script |
0.5–1 |
Why structured content outperforms free-form HTML
Free-form WYSIWYG leads to chaos in a year: 7 font sizes, 12 colors, random margins. Redesign requires manual cleanup of thousands of posts. Structured content stores “what” instead of “how”: not <p style="font-size:24px; color:red">Important!</p>, but a callout block with variant: warning. The CMS stores the structure; the frontend decides rendering. Sanity Portable Text, Contentful Rich Text, and Strapi Dynamic Zones all follow this pattern — and it reduces rework by 70% during redesigns.
Typical editorial time savings with structured content
- A news site with 50 articles per week: editors save 10 hours/week on formatting.
- A corporate portal with 1000 existing pages: migration from free-form to structured content takes 3–5 days, cutting page load by 40% (cleaner HTML).
Work process
-
Analysis of editorial workflows — who edits, how often, what content (articles, landing pages, product data), whether localization is needed.
-
CMS selection — based on scenarios, not trends. We compare headless vs traditional with a weighted matrix.
-
Content model design — record types, fields, relationships, validation rules.
-
Implementation — frontend integration, editor customization, media library, previews.
-
Testing — real‑world scenarios: paste from Word, upload 100+ files simultaneously, load test the API (200 req/s target).
-
Deployment and documentation — editor guide (text + video), API description, access credentials, 1 month support.
Timelines and budget
| Type of work |
Timeline |
Budget |
| Integration of headless CMS (Strapi/Sanity) into existing Next.js project |
2–5 weeks |
Discussed individually |
| Custom WYSIWYG editor with Tiptap and specific blocks |
2–4 weeks |
Discussed individually |
| Media library with S3 + transformations |
1–3 weeks |
Discussed individually |
| Full CMS system from scratch |
4–10 weeks |
Discussed individually |
Budget is calculated individually after an audit. Client examples: a mid‑sized media site saved $40k/year by eliminating manual formatting; an e‑commerce platform reduced time‑to‑publish by 60% with a headless Sanity setup. Contact us for a free project estimate.
What you get after delivery
- Working CMS with configured access rights (admin, editor, reviewer)
- Full content model documentation and API reference
- Editor training documentation (text + video)
- Code covered by tests (PHPUnit for Laravel, Jest for JS)
- 1 month post‑launch support with SLA
Our experience and guarantees
Over 40 completed CMS projects — from small editorial sites to enterprise media portals with 200k daily unique visitors. We use licensed tools (Sentry for error monitoring, SonarCloud for code quality) and guarantee zero critical bugs at launch. All code is version‑controlled and deployable via CI/CD.
For your specific needs, contact us to discuss requirements. We’ll provide a technical proposal within 2 business days.