Web Components (Custom Elements) Development: Full Cycle

Our company is engaged in the development, support and maintenance of sites of any complexity. From simple one-page sites to large-scale cluster systems built on micro services. Experience of developers is confirmed by certificates from vendors.

Development and maintenance of all types of websites:

Informational websites or web applications
Business card websites, landing pages, corporate websites, online catalogs, quizzes, promo websites, blogs, news resources, informational portals, forums, aggregators
E-commerce websites or web applications
Online stores, B2B portals, marketplaces, online exchanges, cashback websites, exchanges, dropshipping platforms, product parsers
Business process management web applications
CRM systems, ERP systems, corporate portals, production management systems, information parsers
Electronic service websites or web applications
Classified ads platforms, online schools, online cinemas, website builders, portals for electronic services, video hosting platforms, thematic portals

These are just some of the technical types of websites we work with, and each of them can have its own specific features and functionality, as well as be customized to meet the specific needs and goals of the client.

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Web Components (Custom Elements) Development: Full Cycle
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Development of Web Components (Custom Elements) for a Site

Integrating complex UI logic into a project without frameworks is a headache. We often encounter the task of creating a reusable element that works equally well in WordPress, Laravel Blade, and static HTML. The solution is Web Components — a set of native browser APIs that allow you to develop custom HTML elements with encapsulated logic and styles. No dependencies on React, Vue, or jQuery. The components live in any HTML context.

Three constituents: Custom Elements API (registering a new tag), Shadow DOM (style encapsulation), HTML Templates (templating). They are used independently or together. Our team's experience is 5+ years of native development, with over 10 projects using Web Components. We guarantee cross-browser compatibility and performance.

Main Problems When Integrating Custom Elements

The first problem is style conflicts. Without Shadow DOM, inline styles can be overridden by global CSS rules. The second is lack of reactivity: unlike frameworks, native elements do not update automatically when attributes change. The third is testing complexity: it requires an environment with Custom Elements support. We solve these problems through thoughtful architecture and the use of TypeScript.

Advantages of Web Components

The main advantage is independence from frameworks. A component written once works in any project: React, Vue, Angular, Svelte, plain HTML. This reduces development time by 30% and simplifies maintenance. Additionally, Web Components require no bundler — their size is zero, unlike React components that need ~40 KB of library. For an old project on jQuery, this is an ideal way to add modern functionality without migrating the entire stack.

How to Create a Custom Element from Scratch?

The process consists of five steps:

  1. Design the component API — determine attributes, events, and public methods.
  2. Write a class inheriting from HTMLElement.
  3. Implement lifecycle methods (connectedCallback, attributeChangedCallback, etc.).
  4. Register the element via customElements.define().
  5. Test in several browsers.

Here is a typical example — a notification component:

class ToastNotification extends HTMLElement {
  private shadow: ShadowRoot
  private messageEl: HTMLElement | null = null

  static get observedAttributes() {
    return ['type', 'message', 'duration']
  }

  constructor() {
    super()
    this.shadow = this.attachShadow({ mode: 'open' })
  }

  connectedCallback() {
    this.render()
    const duration = parseInt(this.getAttribute('duration') || '3000')
    if (duration > 0) {
      setTimeout(() => this.dismiss(), duration)
    }
  }

  disconnectedCallback() {
    this.messageEl?.removeEventListener('click', this.dismiss)
  }

  attributeChangedCallback(name: string, oldVal: string, newVal: string) {
    if (oldVal !== newVal && this.isConnected) {
      this.render()
    }
  }

  private render() {
    const type = this.getAttribute('type') || 'info'
    const message = this.getAttribute('message') || ''

    this.shadow.innerHTML = `
      <style>
        :host {
          display: block;
          font-family: inherit;
        }
        .toast {
          padding: 12px 20px;
          border-radius: 8px;
          font-size: 14px;
          line-height: 1.4;
          cursor: pointer;
          animation: slide-in 0.3s ease;
        }
        .toast--info    { background: #1a1a2e; color: #7eb8f7; border: 1px solid #2a4a7f; }
        .toast--success { background: #0d2e1a; color: #5cb85c; border: 1px solid #1a5e30; }
        .toast--error   { background: #2e0d0d; color: #e74c3c; border: 1px solid #7f1a1a; }

        @keyframes slide-in {
          from { transform: translateY(-10px); opacity: 0; }
          to   { transform: translateY(0);     opacity: 1; }
        }
      </style>
      <div class="toast toast--${type}" part="toast">
        ${message}
      </div>
    `

    this.messageEl = this.shadow.querySelector('.toast')
    this.messageEl?.addEventListener('click', this.dismiss)
  }

  private dismiss = () => {
    this.dispatchEvent(new CustomEvent('toast-dismiss', {
      bubbles: true,
      composed: true,
    }))
    this.remove()
  }

  show(message: string, type = 'info') {
    this.setAttribute('message', message)
    this.setAttribute('type', type)
    if (!this.isConnected) {
      document.body.appendChild(this)
    }
  }
}

customElements.define('toast-notification', ToastNotification)

It can be used via HTML as well as via JS.

Lifecycle and TypeScript

Custom Elements provide four lifecycle methods: constructor, connectedCallback, disconnectedCallback, attributeChangedCallback. For correct integration with TypeScript, you need to declare types in HTMLElementTagNameMap:

declare global {
  interface HTMLElementTagNameMap {
    'toast-notification': ToastNotification
  }
}

Typing custom elements is an important step for creating business components with autocompletion in the IDE.

Method When called What to do
constructor When element is created State initialization, Shadow DOM creation
connectedCallback When added to DOM Set up handlers, load data
disconnectedCallback When removed from DOM Clean up handlers, timers
attributeChangedCallback When a tracked attribute changes Update view

When is Shadow DOM Not Needed?

Shadow DOM adds isolation but also complexity. For simple elements (e.g., a counter or collapsible list), Light DOM is sufficient — styles inherit from the parent, the code is simpler. Example of an accordion:

class AccordionItem extends HTMLElement {
  private header!: HTMLElement
  private content!: HTMLElement
  private isOpen = false

  connectedCallback() {
    this.innerHTML = `
      <button class="accordion-header" aria-expanded="false">
        <slot name="header"></slot>
        <svg class="accordion-icon" viewBox="0 0 24 24">
          <path d="M6 9l6 6 6-6"/>
        </svg>
      </button>
      <div class="accordion-content" role="region" hidden>
        <slot name="content"></slot>
      </div>
    `
    this.header = this.querySelector('.accordion-header')!
    this.content = this.querySelector('.accordion-content')!
    this.header.addEventListener('click', this.toggle)
  }

  private toggle = () => {
    this.isOpen = !this.isOpen
    this.header.setAttribute('aria-expanded', String(this.isOpen))
    this.content.hidden = !this.isOpen
  }

  disconnectedCallback() {
    this.header?.removeEventListener('click', this.toggle)
  }
}

customElements.define('accordion-item', AccordionItem)

Comparison of Approaches

Parameter Shadow DOM Light DOM
Style encapsulation Full None
Complexity Higher Lower
Performance Same Same
Suitable for Libraries, complex widgets Simple interactive elements
Approach Time for first component Reusability Dependencies
Web Components 4-8 hours 100% in any project None
React component 2-4 hours only in React 40KB
Vue component 2-4 hours only in Vue 30KB

What’s Included in the Work?

  • Component API design
  • Implementation in TypeScript with full lifecycle
  • Writing type declarations
  • Integration with the existing project
  • Documentation on usage and customization
  • One month of support after delivery

Timeline and Cost

One simple component without Shadow DOM — from 4 to 8 hours. A complex component with animations, tests, and TypeScript — 1–3 days. A library of 5–10 components — 1–2 weeks. The cost is calculated individually for your project. Contact us for a free consultation — we will evaluate the implementation and offer an optimal solution.

On one project for a major bank, we developed a library of 8 custom elements (accordion, tabs, notifications, dropdown, modal window, paginator, product card, slider) to replace jQuery plugins. As a result, the page size decreased by 200 KB, and loading speed increased by 15%. Moreover, the components were used both in WordPress and in the React admin panel without changes. Such resource savings are a direct consequence of the absence of dependencies and the lightness of native elements.

Order custom Web Components development — get reliable, independent elements for any site. Get a consultation — we will answer all questions and help you choose the optimal approach.

Frontend Development with React: From Audit to Production

Bundle grew to 3.1 MB gzip — that's a real figure from a project that came to us for an audit. The cause: moment.js (72 KB) pulled locales for all 160 languages, lodash was imported in full instead of tree-shaken, and three component libraries were connected simultaneously. TTFB was excellent, but TTI on mobile was 14 seconds. Users left, conversion dropped by 40%. We rewrote the frontend: removed duplicate libraries, implemented dynamic imports, and SSR. Result: bundle reduced to 850 KB gzip, TTI to 2.1 seconds, LCP to 1.8 s.

Frontend is not about "drawing prettily". It's about performance, typing, rendering strategy, bundle management, and maintainability for years.

Why is Next.js the Standard Choice for SEO?

React is our primary UI framework for complex interfaces. Next.js is the standard choice for projects with SEO requirements or SSR. App Router brought React Server Components, streaming, and fetch with built-in caching. Real benefits: a catalog page with thousands of products renders on the server without sending filtering logic to the client, JS bundle is 30% smaller.

But App Router is a different way of thinking. "use client" must be placed consciously. A real mistake: a developer marks the entire layout as "use client" because of a single navigation state — and loses all RSC advantages. Rule: keep Server Components as high as possible in the tree, "use client" only for interactive leaf components. ISR for a catalog with 50,000 pages using ISR and CDN delivers TTFB < 50 ms for any page.

How Does TypeScript Prevent Bugs in Production?

TypeScript is mandatory on any project planned to be maintained longer than 3 months or with more than one developer. The argument "we write fast without types" works only for the first 2 weeks. After that, bugs related to undefined values appear every week.

Specific benefit: refactoring an API response — change a type in one place, TypeScript shows all places needing adaptation. Without types, a production bug appears in a week. strict: true in tsconfig.json is mandatory. noImplicitAny, strictNullChecks, strictFunctionTypes. The pain of Type 'undefined' is not assignable in development is less than Cannot read properties of undefined in production. tRPC provides end-to-end typing from backend to frontend without separate schema — changing a procedure type immediately shows places on the frontend that need fixing.

Vue 3 + Nuxt 3 — An Alternative SSR Stack

Vue 3 with Composition API offers a different development style, closer to React Hooks. <script setup> and composables make code more reusable. Nuxt 3 is a framework for Vue with SSR/SSG, similar to Next.js. useAsyncData and useFetch are built-in composables with request deduplication and hydration. Auto-imports are convenient but can confuse during debugging. Nuxt Content is a module for Markdown/MDX files, ideal for documentation.

Hydration mismatch is a specific pain of SSR in Vue and React. Solution: <ClientOnly> component for browser-only content, suppressHydrationWarning for dynamic timestamps.

Performance: Metrics and Tools

Bundle analysis is the starting point. @next/bundle-analyzer or rollup-plugin-visualizer — run before every major deployment. Goal: no page should require > 200 KB JS gzip for first paint.

Dynamic imports for heavy components:

const RichEditor = dynamic(() => import('@/components/RichEditor'), {
  ssr: false,
  loading: () => <EditorSkeleton />,
});

Editor (Tiptap, Quill, CodeMirror) are typical candidates for dynamic import. Without this, they end up in the main bundle. React DevTools Profiler for finding unnecessary re-renders. React.memo, useMemo, useCallback are targeted tools. Premature memoization of everything adds overhead without benefit. Profile first, optimize later.

Virtualization of long lists: @tanstack/virtual or react-window render only visible items. Table with 50,000 rows: with virtualization — 60fps, without — browser freezes on scroll.

State Management: Without Overengineering

For most applications, it's enough to have:

  • React Query / TanStack Query — for server state (API data, caching, invalidation)
  • Zustand — for global client state (lightweight, no Redux boilerplate)
  • React Hook Form — for forms

Redux Toolkit is justified for very complex global state with many interactions. For most tasks, it's overkill. Recoil, Jotai — atomic approaches for independent pieces of state.

How to Choose the Right CSS and Design System?

Tailwind CSS latest version is our standard choice for new projects. Utility-first, excellent integration with component libraries (Radix UI, Headless UI), PostCSS pipeline. CSS Modules are an alternative when more explicit style isolation is needed. Radix UI + Tailwind (Shadcn/ui pattern) offers headless components with full control over styles. No dependency lock-in: components are copied into the project and fully customizable. Storybook is used for documenting the component library.

React DevTools Profiler — the official tool from the React team.

Testing

Level Tool What We Test
Unit Vitest Utilities, hooks, pure functions
Component Testing Library Render, interactions
E2E Playwright Critical user flows
Visual Chromatic (Storybook) UI regression

E2E tests via Playwright — for checkout, authentication, critical forms. Not for everything: maintaining a large e2e suite is expensive, so we select 3-5 key scenarios.

What's Included in the Scope (Deliverables)

Every frontend project we deliver includes:

  • Source code in Git with full commit history and branching strategy
  • Architecture document — component tree, data flow, routing decisions
  • Component documentation – Storybook with stories for all reusable components
  • CI/CD pipeline – automated builds, linting, tests, deployment config (Vercel / Netlify / custom)
  • Access to staging environment during development and after launch
  • Team training – 2‑3 live walkthrough sessions with your developers
  • 3‑month warranty on any bugs found in production
  • Performance report – LCP, TTI, TTFB, bundle size before/after

We also provide a pre‑deployment checklist covering browser testing, security headers, cookie compliance, and accessibility audit.

Estimates and Scope

Task Timeline
SPA (dashboard, CRM interface) 8–16 weeks
Next.js site with SSR/ISR 6–14 weeks
Frontend for existing API 4–10 weeks
Component library (design system) 6–12 weeks

Cost is calculated after decomposition into components, screens, and API integration. We use N+1 estimation: add 20% for risks.

What Does a Typical Performance Audit Reveal?

A recent e‑commerce project had LCP of 4.2 seconds and a monthly cloud bill of $3,000. After moving to edge‑caching (ISR + CDN) and eliminating render‑blocking scripts, LCP dropped to 1.1 seconds, and the bill fell to $1,800. The client recovered an estimated $12,000 per year in lost revenue from improved conversion. That's the kind of before‑after we regularly deliver.

Comparing tools: Next.js is 20‑30% faster in SSR builds than Nuxt with the same page size. TypeScript reduces production bugs by 60‑70% compared to JavaScript. A well‑structured bundle with code‑splitting cuts first‑paint JS by more than half.

We have 5 years of frontend development experience, over 50 completed projects, a team of 10 engineers proficient in React, Vue, Angular. We work with technologies described in React documentation and TypeScript. Additional information can be found in Wikipedia: React and Wikipedia: TypeScript.

What Stack to Choose for Frontend Development with React?

We compare tools by real metrics. Next.js is 20‑30% faster in SSR builds than Nuxt with the same page size. TypeScript reduces production bugs by 60‑70% compared to JavaScript. Savings on maintaining such a project can be significant due to reduced debugging time. If you need a lightweight SPA with minimal cost, React + Vite is enough. For a content site with SEO, Next.js with ISR gives TTFB below 50 ms even with 50,000 pages.

Get a consultation for your project: we'll evaluate your current code and propose an optimization plan. Order an audit — we'll find bottlenecks and show how to reduce budget without losing quality. Contact us to start the discussion.