CI/CD setup for websites via Bitbucket Pipelines

Our company is engaged in the development, support and maintenance of sites of any complexity. From simple one-page sites to large-scale cluster systems built on micro services. Experience of developers is confirmed by certificates from vendors.

Development and maintenance of all types of websites:

Informational websites or web applications
Business card websites, landing pages, corporate websites, online catalogs, quizzes, promo websites, blogs, news resources, informational portals, forums, aggregators
E-commerce websites or web applications
Online stores, B2B portals, marketplaces, online exchanges, cashback websites, exchanges, dropshipping platforms, product parsers
Business process management web applications
CRM systems, ERP systems, corporate portals, production management systems, information parsers
Electronic service websites or web applications
Classified ads platforms, online schools, online cinemas, website builders, portals for electronic services, video hosting platforms, thematic portals

These are just some of the technical types of websites we work with, and each of them can have its own specific features and functionality, as well as be customized to meet the specific needs and goals of the client.

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CI/CD setup for websites via Bitbucket Pipelines
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Latest works

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  • image_ecommerce_furnoro_435_0.webp
    Development of an online store for the company FURNORO
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  • image_crm_enviok_479_0.webp
    Development of a web application for Enviok
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  • image_bitrix-bitrix-24-1c_fixper_448_0.webp
    Website development for FIXPER company
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CI/CD setup for websites via Bitbucket Pipelines

We often encounter projects where deployments are done manually via FTP — leading to errors and lost time. In one Symfony project, manual deployment took 40 minutes and every fifth release had to be rolled back due to a forgotten migration. After implementing Bitbucket Pipelines, the process was reduced to 8 minutes, and failures dropped to zero. Moreover, the team stopped spending time coordinating releases — the pipeline performs all checks automatically.

We configure CI/CD in Bitbucket Pipelines so that each build runs static analysis, unit tests, and integration checks, then autonomously deploys to the server. This not only speeds up releases but also eliminates human error: forgotten migrations, incorrect configs, missing dependencies.

Problems we solve

  • Different environments: staging and production often have different configs. Pipelines allows setting distinct variables for each deployment environment.
  • Long manual deployments: one click and the build with tests starts automatically. No waiting for a developer.
  • Configuration errors: frequently mixed up SSH keys or forgotten dependencies. We define everything in the YAML, and the after-script notifies about issues.
  • Lack of tests: many projects lack automated checks. We integrate static analysis, unit tests, and linters directly into the pipeline. For example, for a React 18 TypeScript frontend project we added ESLint, Jest, and Playwright — the pipeline immediately catches regressions.

How CI/CD works in Bitbucket Pipelines

Bitbucket Pipelines is built into the repository — no separate CI server needed. You describe steps in a bitbucket-pipelines.yml file, and Bitbucket runs them inside a Docker container. Compared to GitLab CI, setup takes roughly half the time: no need to manage runners. You get 50 free build minutes per month; paid plans remove limits (starting at $10/month).

Setup process

  1. Repository audit: determine the tech stack, tests, and environments.
  2. Create bitbucket-pipelines.yml: write steps for build, test, and deploy.
  3. Configure variables: set secrets (SSH keys, tokens) in Repository Settings.
  4. Configure environments: create staging and production with manual approval.
  5. Testing: run the pipeline on a test branch.
  6. Documentation: describe the launch and rollback process.

Example: basic configuration for Node.js and deploy via rsync

image: node:20-alpine

pipelines:
  branches:
    main:
      - step:
          name: Test
          caches:
            - node
          script:
            - npm ci
            - npm test
      - step:
          name: Build
          caches:
            - node
          script:
            - npm ci
            - npm run build
          artifacts:
            - dist/**
      - step:
          name: Deploy
          deployment: production
          script:
            - apt-get update && apt-get install -y openssh-client rsync
            - mkdir -p ~/.ssh
            - echo "$SSH_PRIVATE_KEY" | base64 -d > ~/.ssh/id_rsa
            - chmod 600 ~/.ssh/id_rsa
            - echo "$SSH_KNOWN_HOSTS" >> ~/.ssh/known_hosts
            - rsync -avz --delete dist/ deploy@$DEPLOY_HOST:/var/www/mysite/
  pull-requests:
    '**':
      - step:
          name: Test PR
          script:
            - npm ci
            - npm test
            - npm run lint

Advanced features

Environment variables and artifacts

Variables are stored in Repository Settings → Repository variables. The secured flag hides the value from logs. Artifacts pass files between steps, e.g., dist/ and .env.production. They are retained for 14 days, enough for debugging. Comparison of settings for environments:

Parameter Staging Production
Variable DB_HOST staging.db.example.com prod.db.example.com
Dev build enabled disabled

Parallel steps and manual trigger

Parallel steps speed up the pipeline — tests, linter, and E2E run simultaneously. For production, we use trigger: manual so deployment only happens after approval.

Custom pipeline for rollback

Example rollback pipeline
pipelines:
  custom:
    rollback:
      - variables:
          - name: RELEASE_TAG
            default: 'v1.0.0'
      - step:
          name: Rollback to tag
          script:
            - git fetch --tags
            - git checkout $RELEASE_TAG
            - npm ci && npm run build
            - ./deploy.sh production

Run via Bitbucket UI: Pipeline → Run pipeline → select rollback → specify the tag.

Docker build and PHP

# Docker build
image: atlassian/default-image:4
pipelines:
  branches:
    main:
      - step:
          services:
            - docker
          script:
            - docker login -u $DOCKER_USERNAME -p $DOCKER_PASSWORD
            - docker build -t myrepo/mysite:$BITBUCKET_COMMIT .
            - docker push myrepo/mysite:$BITBUCKET_COMMIT
            - docker tag ... && docker push ...

# PHP (Laravel/Symfony)
image: php:8.3-cli
definitions:
  caches:
    composer: vendor
pipelines:
  branches:
    main:
      - step:
          caches:
            - composer
          script:
            - apt-get update && apt-get install -y unzip libpq-dev
            - docker-php-ext-install pdo_pgsql
            - curl -sS https://getcomposer.org/installer | php
            - php composer.phar install --no-dev --optimize-autoloader
            - php artisan config:cache
            - php artisan migrate --force

Notifications

- step:
    script:
      - npm run build
    after-script:
      - |
        if [ $BITBUCKET_EXIT_CODE -ne 0 ]; then
          curl -s -X POST $SLACK_WEBHOOK \
            -H 'Content-type: application/json' \
            -d '{"text":"Build failed: '"'$BITBUCKET_REPO_FULL_NAME'"'"}'
        fi

Typical timeline and what's included

Stage Duration
Repository audit and YAML creation 1–4 hours
Variable and SSH key setup 1–2 hours
Test and build configuration 2–6 hours
Deploy configuration (staging/production) 2–4 hours
Pipeline testing 1–2 hours
Documentation and training 1–2 hours

Total: from 1 to 3 days depending on complexity.

What's included: ready bitbucket-pipelines.yml with comments, environment variable setup (including secrets), optional Jira integration, instructions for launching and rolling back, and a week of consultation and support after launch.

Why automate deployment?

Bitbucket Pipelines is built into the Atlassian ecosystem and integrates with Jira — commits and builds appear directly in issues. Setup is simpler than GitLab CI (no runners needed), and paid plans start at $10/month. Savings on a dedicated DevOps engineer: up to $500 per month.

Ready to automate your deployment?

Get a consultation on setting up CI/CD for your project. We'll assess your repository and prepare a pipeline in 1–3 days. With 5+ years of experience configuring CI/CD for dozens of sites, we guarantee stable builds. Order deployment automation today.

We regularly encounter a situation: "The site is not opening" at 3 a.m. — and it turns out that the VPS disk is full because nginx logs haven't been rotated for six months. Or the server went down under load on the day of an advertising campaign launch because the shared hosting had a limit of 50 concurrent connections. Setting up hosting and deployment is not about "where it's cheaper" but about what happens when something goes wrong. Our team helps avoid such incidents by designing infrastructure that accounts for real load patterns.

When to choose Vercel and Netlify?

Vercel is built for Next.js — deploy in one push, preview deployments for every PR, automatic CDN, Edge Functions, ISR without configuration. For frontend projects and JAMstack, it's the optimal choice: no operational overhead, time-to-deploy measured in minutes.

Real limitations: Vercel Serverless Functions run in us-east-1 by default (latency for Europe +80–100ms), Function timeout 300 seconds on Pro, Bandwidth 1TB/month on Pro. For heavy backend, you need workers or a separate server.

Netlify is closer to static sites and Edge Functions based on Deno Deploy. Build minutes are the main limitation on the free tier.

Criterion Vercel Netlify
Main specialization Next.js, frameworks Static, JAMstack
Edge Functions V8 isolates (Node.js) Deno Deploy
Preview Deployments Built-in Built-in
Serverless Functions Yes, 300s limit Yes, 10s limit
Free bandwidth limit 100 GB 100 GB

Why is Docker the foundation of predictable deployment?

"It works on my machine" — classic. Docker solves this through environment containerization. But a bad Dockerfile creates new problems.

A typical mistake: copying everything into the image without .dockerignore, resulting in an 800MB image instead of 80MB. node_modules inside the image weighs as much. Correct approach: multi-stage build.

FROM node:20-alpine AS builder
WORKDIR /app
COPY package*.json ./
RUN npm ci --only=production
COPY . .
RUN npm run build

FROM node:20-alpine AS runner
WORKDIR /app
COPY --from=builder /app/.next ./.next
COPY --from=builder /app/node_modules ./node_modules
COPY --from=builder /app/package.json ./package.json
EXPOSE 3000
CMD ["npm", "start"]

Final image: 180MB instead of 1.2GB. CI build time is reduced due to layer caching — if package.json hasn't changed, the layer with npm ci is taken from cache.

Docker Compose for local development and simple production scenarios: application + PostgreSQL + Redis in one configuration. For production on a single server, it's a perfectly viable option if there's no requirement for horizontal scaling.

More about containerization — Wikipedia: Docker.

How to set up Nginx as a reverse proxy?

Nginx in front of the application is standard for VPS and dedicated servers. Main functions: SSL termination, gzip, static files, rate limiting, upstream load balancing.

A configuration often done incorrectly: worker_processes auto — number of processes equals CPU count. worker_connections 1024 — that's 1024 per worker process. With 4 CPUs and 1024 connections = 4096 concurrent connections. For a high-traffic site, you need worker_connections 4096 and set keepalive_timeout 65.

For static assets with hash in the filename:

location ~* \.(js|css|woff2|png|webp)$ {
    expires 1y;
    add_header Cache-Control "public, immutable";
}

immutable tells the browser: don't revalidate this file even on hard refresh. This only works correctly with content-hashed filenames (which Vite/webpack do by default). Documentation — Wikipedia: Nginx.

AWS: flexibility and complexity

EC2 + Auto Scaling Group — classic for horizontal scaling. AMI with pre-installed application, Launch Template, ASG with min/desired/max instances, Application Load Balancer. When CPU > 70% for 3 minutes — scale out, when CPU < 30% for 15 minutes — scale in. Health check via ALB removes unhealthy instances from rotation.

ECS Fargate — containers without managing EC2. Deploy a Docker image, specify CPU/memory (512 CPU units = 0.5 vCPU, from 512MB memory), Fargate launches it. More expensive than Lambda, but no cold start and no timeout limitations. Suitable for long-running processes, WebSocket servers, heavy workers.

RDS for PostgreSQL with Multi-AZ: automatic failover in 1–2 minutes when primary fails. Read Replicas for scaling reads. RDS Proxy for connection pooling — Lambda functions cannot hold long-term connections, the proxy buffers this.

Kubernetes: when it is justified

K8s adds significant operational complexity. Justified when: multiple teams deploy independent services, fine-grained resource allocation per service is needed, canary deployments and blue/green without downtime are required.

AWS EKS, GKE, or managed k8s from Hetzner (cheaper). Helm charts for standard services. Horizontal Pod Autoscaler based on CPU and custom metrics (RPS via Prometheus).

For most startups and medium-sized projects, Kubernetes is overkill. ECS or Fly.io provide 80% of the capabilities with 20% of the operational complexity.

Monitoring and alerting

A server without monitoring is waiting for an incident. Minimal stack: Prometheus + Grafana (or Grafana Cloud for managed), alerting on disk > 80%, memory > 85%, CPU > 90% over 5 minutes, error rate > 1%. Uptime via Better Uptime or Upptime (self-hosted).

Logs: Loki + Grafana or CloudWatch Logs Insights. Structured JSON logs (winston, pino) are mandatory — otherwise, log searching becomes a pain.

What is included in hosting setup

  • Audit of current infrastructure and load profiling
  • Selection of target architecture (VPS, AWS, serverless, Kubernetes)
  • Setting up CI/CD pipeline (GitHub Actions, GitLab CI) with automatic deployment
  • IaC via Terraform or Pulumi (infrastructure as code)
  • Configuration of Nginx, SSL certificates, HTTP/2, brotli
  • Monitoring and alerting (Prometheus + Grafana, PagerDuty)
  • Documentation of runbooks and team training

Additionally, contact us if you need migration from current hosting or integration with external services.

Work process

  1. Audit of current infrastructure (2–5 days)
  2. Selection of target architecture with load and budget justification (1–3 days)
  3. Setting up CI/CD pipeline (GitHub Actions, GitLab CI) (2–5 days)
  4. IaC via Terraform or Pulumi (3–10 days)
  5. Setting up monitoring and alerting (2–5 days)
  6. Documentation of runbooks and team training (1–3 days)

Our experience — 7 years on the market, over 50 projects, guarantee of operability after deployment.

Timeline

  • Basic deployment on VPS with Docker + Nginx + CI/CD: 1–2 weeks.
  • Setting up AWS infrastructure with Auto Scaling, RDS, CDN: 3–6 weeks.
  • Migration to EKS from scratch: 6–12 weeks.
  • Setting up Vercel/Netlify for JAMstack: 3–5 days.

The cost is calculated individually depending on complexity and scope of work. Get a consultation — we'll evaluate your architecture in one day.