Geo-DNS setup for regional traffic routing

Our company is engaged in the development, support and maintenance of sites of any complexity. From simple one-page sites to large-scale cluster systems built on micro services. Experience of developers is confirmed by certificates from vendors.
Development and maintenance of all types of websites:
Informational websites or web applications
Business card websites, landing pages, corporate websites, online catalogs, quizzes, promo websites, blogs, news resources, informational portals, forums, aggregators
E-commerce websites or web applications
Online stores, B2B portals, marketplaces, online exchanges, cashback websites, exchanges, dropshipping platforms, product parsers
Business process management web applications
CRM systems, ERP systems, corporate portals, production management systems, information parsers
Electronic service websites or web applications
Classified ads platforms, online schools, online cinemas, website builders, portals for electronic services, video hosting platforms, thematic portals

These are just some of the technical types of websites we work with, and each of them can have its own specific features and functionality, as well as be customized to meet the specific needs and goals of the client.

Our competencies:
Development stages
Latest works
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    B2B ADVANCE company website development
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  • image_web-applications_feedme_466_0.webp
    Development of a web application for FEEDME
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    Website development for BELFINGROUP
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  • image_ecommerce_furnoro_435_0.webp
    Development of an online store for the company FURNORO
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    Development of a web application for Enviok
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  • image_bitrix-bitrix-24-1c_fixper_448_0.png
    Website development for FIXPER company
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Geo-DNS for Traffic Routing by Region

Geo-DNS determines geographic location of DNS client and answers query with IP of nearest or most suitable server. Result — reduced latency, compliance with local data storage rules, regional A/B tests.

How Geo-DNS Works

Standard DNS returns single IP for all. Geo-DNS provider analyzes IP of querying DNS resolver and chooses answer from pre-configured rules:

DNS Query: api.example.com
  ↓
Geo-DNS Provider
  ├── IP in Russia AS → 185.10.1.1 (VPS in Moscow)
  ├── IP in Europe    → 94.20.2.2  (VPS in Amsterdam)
  ├── IP in USA       → 44.30.3.3  (AWS us-east-1)
  └── Default        → 185.10.1.1

Geo-DNS Providers

Provider Features
Cloudflare Free basic Geo-DNS, WAF integration
AWS Route 53 Latency-based routing + Geo routing
NS1 Flexible rules, filter chain
Gcore Good CIS coverage
DNSimple Simple interface, RegGeo-routing

Setup in Cloudflare (Load Balancing)

Cloudflare Load Balancer with Geo-routing via pools:

{
  "name": "api.example.com",
  "pools": ["pool-russia", "pool-europe", "pool-usa"],
  "region_pools": {
    "ENAM": ["pool-usa"],
    "EEU":  ["pool-russia"],
    "WEU":  ["pool-europe"],
    "SEAS": ["pool-europe"]
  },
  "fallback_pool": "pool-russia"
}

Setup in AWS Route 53

Latency-based routing — Route 53 measures latency with each region and routes to nearest:

{
  "Name":           "api.example.com",
  "Type":           "A",
  "SetIdentifier":  "eu-west-1",
  "Region":         "eu-west-1",
  "TTL":            60,
  "ResourceRecords": [{"Value": "52.18.1.2"}]
}

Geolocation routing — explicit country/continent binding:

{
  "SetIdentifier": "Russia",
  "GeoLocation":   {"CountryCode": "RU"},
  "ResourceRecords": [{"Value": "185.10.1.1"}]
}

Health Checks Monitoring

Geo-DNS should auto-exclude unavailable servers. Cloudflare and Route 53 support health checks: if server doesn't respond, traffic switches to next in list.

Timeline

Geo-DNS setup with 2–3 regions and health checks: 1–2 working days.