Two-Way Product Catalog Sync with MoySklad

Our company is engaged in the development, support and maintenance of sites of any complexity. From simple one-page sites to large-scale cluster systems built on micro services. Experience of developers is confirmed by certificates from vendors.

Development and maintenance of all types of websites:

Informational websites or web applications
Business card websites, landing pages, corporate websites, online catalogs, quizzes, promo websites, blogs, news resources, informational portals, forums, aggregators
E-commerce websites or web applications
Online stores, B2B portals, marketplaces, online exchanges, cashback websites, exchanges, dropshipping platforms, product parsers
Business process management web applications
CRM systems, ERP systems, corporate portals, production management systems, information parsers
Electronic service websites or web applications
Classified ads platforms, online schools, online cinemas, website builders, portals for electronic services, video hosting platforms, thematic portals

These are just some of the technical types of websites we work with, and each of them can have its own specific features and functionality, as well as be customized to meet the specific needs and goals of the client.

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Two-Way Product Catalog Sync with MoySklad
Complex
~2-4 weeks
Frequently Asked Questions

Our competencies:

Development stages

Latest works

  • image_website-b2b-advance_0.webp
    B2B ADVANCE company website development
    1358
  • image_web-applications_feedme_466_0.webp
    Development of a web application for FEEDME
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  • image_websites_belfingroup_462_0.webp
    Website development for BELFINGROUP
    956
  • image_ecommerce_furnoro_435_0.webp
    Development of an online store for the company FURNORO
    1188
  • image_crm_enviok_479_0.webp
    Development of a web application for Enviok
    929
  • image_bitrix-bitrix-24-1c_fixper_448_0.webp
    Website development for FIXPER company
    947

Products on your site show incorrect stock levels, managers update prices in MoySklad but they don't reflect on the site. Orders have to be entered manually—leading to 20–30% shipping errors and lost customers. Two-way synchronization solves this: products, stock, orders, and statuses update automatically. The result is accurate data on both the site and MoySklad without your manual effort. Savings on manual data entry can reach 200,000 rubles per year.

What problems does two-way synchronization solve?

Stock discrepancies are the most common pain point. A customer sees a product in stock, but it's already gone, or vice versa. Our synchronization updates stock every 5 minutes, reducing shipping errors by 80% compared to manual management. The second problem is manual order transfer. Employees spend up to 2 hours daily duplicating information. Two-way synchronization automatically creates an order in MoySklad when placed on the site and updates the status upon shipment. The third is data conflicts. If a price is changed simultaneously in both systems, we apply a clear source of truth rule: prices and stock from MoySklad, SEO and images from the site.

How we implement the integration

Architecture and stack

We use the MoySklad REST API version 1.2, PHP 8.3 with Laravel 11 framework and queues via Redis. Authentication uses a Bearer token. All requests go through an HTTP client with retry logic on errors. Webhooks are configured for order change events so statuses update instantly. The architecture accounts for N+1 queries and uses chunked data loading (batches of 100 items).

According to the official MoySklad API documentation, this ensures reliable integration.

Example API client implementation
class MoiSkladClient
{
    private string $baseUrl = 'https://api.moysklad.ru/api/remap/1.2';

    private function headers(): array
    {
        return [
            'Authorization' => 'Bearer ' . config('services.moysklad.token'),
            'Content-Type'  => 'application/json;charset=utf-8',
            'Accept-Encoding' => 'gzip',
        ];
    }

    public function get(string $path, array $params = []): array
    {
        return Http::withHeaders($this->headers())
            ->get("{$this->baseUrl}/{$path}", $params)
            ->throw()
            ->json();
    }

    public function post(string $path, array $data): array
    {
        return Http::withHeaders($this->headers())
            ->post("{$this->baseUrl}/{$path}", $data)
            ->throw()
            ->json();
    }
}
Entity Source of truth Notes
Products (name, description, price) MoySklad Managers edit there
Stock MoySklad Updates on receipt/sale
Product images Site Uploaded via CMS
SEO fields (meta, slug) Site Do not exist in MS
Orders Site → MS Created on site, sent to MS
Order statuses MS → Site Manager changes in MS

Fetching products and stock

class ProductSyncService
{
    public function fetchProducts(int $offset = 0, int $limit = 100): array
    {
        return $this->ms->get('entity/product', [
            'offset'  => $offset,
            'limit'   => $limit,
            'expand'  => 'productFolder,images',
            'filter'  => 'archived=false',
        ]);
    }

    public function fetchStocks(): array
    {
        return $this->ms->get('report/stock/all/current', [
            'stockType'   => 'stock',
            'includeRelated' => false,
        ]);
    }

    public function syncToSite(): void
    {
        $offset = 0;
        $limit  = 100;

        do {
            $response = $this->fetchProducts($offset, $limit);
            $products = $response['rows'];

            foreach ($products as $msProduct) {
                $this->upsertProduct($msProduct);
            }

            $offset += $limit;
        } while ($offset < $response['meta']['size']);

        $stocks = $this->fetchStocks();
        foreach ($stocks as $stock) {
            Product::whereExternalId($stock['assortmentId'])
                ->update(['stock' => max(0, (int)$stock['stock'])]);
        }
    }

    private function upsertProduct(array $msProduct): void
    {
        $msId = $msProduct['id'];

        $data = [
            'external_id'  => $msId,
            'name'         => $msProduct['name'],
            'article'      => $msProduct['article'] ?? null,
            'price'        => $this->parsePrice($msProduct['salePrices'][0]['value'] ?? 0),
            'description'  => $msProduct['description'] ?? '',
            'ms_updated_at'=> Carbon::parse($msProduct['updated']),
        ];

        $product = Product::updateOrCreate(['external_id' => $msId], $data);
    }

    private function parsePrice(int $msPrice): float
    {
        return $msPrice / 100;
    }
}

Order transfer and webhooks

public function pushOrder(Order $order): string
{
    $positions = [];
    foreach ($order->items as $item) {
        $positions[] = [
            'assortment' => [
                'meta' => [
                    'href' => "{$this->baseUrl}/entity/product/{$item->product->external_id}",
                    'type' => 'product',
                ],
            ],
            'quantity' => $item->quantity,
            'price'    => $item->price * 100,
        ];
    }

    $msOrder = $this->ms->post('entity/customerorder', [
        'name'         => "Order #{$order->id}",
        'organization' => [
            'meta' => [
                'href' => "{$this->baseUrl}/entity/organization/" . config('services.moysklad.org_id'),
                'type' => 'organization',
            ],
        ],
        'agent' => $this->getOrCreateCounterparty($order->customer),
        'positions' => $positions,
        'description' => "Source: site\nEmail: {$order->customer->email}",
        'attributes'  => [
            [
                'meta' => ['href' => $this->orderIdAttributeHref()],
                'value' => (string)$order->id,
            ],
        ],
    ]);

    $order->update(['ms_order_id' => $msOrder['id']]);
    return $msOrder['id'];
}

When an order changes in MoySklad, the webhook notifies our server and the status is automatically updated on the site:

public function handleMsWebhook(Request $request): Response
{
    $events = $request->json('events', []);

    foreach ($events as $event) {
        if ($event['meta']['type'] === 'customerorder') {
            $msOrderId = basename($event['meta']['href']);
            SyncOrderStatusJob::dispatch($msOrderId);
        }
    }

    return response()->noContent();
}
class SyncOrderStatusJob implements ShouldQueue
{
    public function handle(MoiSkladClient $ms): void
    {
        $msOrder = $ms->get("entity/customerorder/{$this->msOrderId}");
        // status mapping and order update
    }
}

How often is data updated and how are conflicts resolved?

Stock synchronizes every 5 minutes, products and orders every 10 minutes. This keeps data up-to-date without excessive API load. The frequency can be adjusted to your needs.

Conflicts are inevitable with two-way synchronization. Our approach: price, stock, SKU — MoySklad priority; SEO fields and images — site; title — by last modification date. We ensure important changes are never lost. Shipping errors cost on average 50,000 rubles per month — synchronization minimizes them.

Comparison of approaches

Characteristic One-way Two-way
Products, prices, stock
Orders (site→MS)
Statuses (MS→site)
Conflict resolution not needed
Manager manual work ~1 hour/day automated
Shipping errors 20-30% <5%

Two-way synchronization reduces order processing time by 10x and virtually eliminates shipping errors.

Why choose two-way synchronization?

We have been integrating online stores with MoySklad for over 5 years, completing 30+ projects including complex ones with thousands of SKUs. Our engineers have proven expertise in Laravel and REST APIs. We guarantee the integration will work and promptly fix any issues. Savings on manual data entry reach 200,000 rubles per year, and costs for fixing shipping errors drop to 50,000 rubles per month.

Process and timeline

  1. Analysis — we study the catalog structure, define entities and mapping rules.
  2. Design — we design the integration: which fields, frequency, error handling.
  3. Implementation — we write code, configure webhooks, queues.
  4. Testing — we run a test sync on a data copy and compare results.
  5. Deployment — we deploy to production and monitor.

Estimated timeline: one-way sync (MoySklad → site) — 2–3 business days; two-way (with orders, statuses, webhooks) — 6–8 business days. The timeline may increase for complex catalog structures (variants, bundles). We offer a free audit of your current system and propose the optimal solution. Contact us to permanently eliminate manual data transfer. Get a consultation today.

Website CRM Integration: Bitrix24, amoCRM, Salesforce, HubSpot

A sales manager manually copies leads from email into the CRM. Half of them never make it. Follow‑up calls are missed. This isn’t a people problem — it’s an architectural gap between the website and the company’s core system. We close that gap with a direct site‑to‑CRM connection: leads land in the pipeline within 30 seconds after form submission, duplication is blocked, and status changes flow both ways automatically. Request a free integration audit to identify the bottlenecks in your current flow.

Integration isn’t just a POST to an API endpoint. It’s a battle against timeouts, duplicate records, data loss, and desynchronised states. We handle three core problems at once: asynchronous delivery (so the user never waits for the CRM), deduplication by email (one address – one lead), and two‑way feedback (a status change in the CRM instantly appears on the site). Below is how we tackle each.

Bitrix24: REST API and Event Handlers

Bitrix24 dominates the Russian B2B space. Its REST API works via OAuth 2.0 or an incoming webhook (webhook is simpler but less secure for production). Main entities are lead, deal, contact, and company.

Creating a lead requires POST /rest/crm.lead.add with the correct field set. Attaching it to a funnel means passing SOURCE_ID. Adding a timeline comment uses crm.timeline.comment.add. Real‑time tracking is done through Event Handlers: register a hook with event.bind; Bitrix24 pushes a POST to your endpoint when any deal status changes.

The real complexity lies in custom fields. Every Bitrix24 installation has its own set, and their IDs must be fetched via crm.lead.fields. Mapping those fields between the site and the CRM can be done manually or automatically — we use an automatic detection mechanism that works even in non‑standard configurations (proven on 20+ projects). We guarantee correct matching, so no lead arrives without the right pipeline stage or source tag.

amoCRM: Clean REST with Predictable Endpoints

amoCRM (now Kommo for international markets) offers a cleaner API. OAuth 2.0 with refresh token, JSON API, and well‑structured endpoints. Pipelines are pipelines, deals are leads, contacts are contacts.

A common mistake: when creating a deal you must supply pipeline_id and status_id explicitly. Without them the deal lands in the default pipeline – often the wrong one. Tags for source classification go into _embedded.tags. Incoming webhooks are configured in the admin panel; they support add, update, delete, status, and note events. We always verify the webhook signature using the API key and make sure the endpoint responds with 200 OK in under 5 seconds – otherwise the CRM marks delivery as failed.

Salesforce and HubSpot: Enterprise‑Grade Integration

Salesforce is the enterprise standard. It offers REST API, SOQL for complex queries, and Apex for server‑side logic. Integration can be direct via Salesforce REST API or through middleware like Zapier or MuleSoft. For PHP projects we use phpforce/soap-client or the Force.com‑Toolkit. The main challenge is mapping hundreds of custom objects and fields; we solve it with Describe Global to collect metadata automatically – cutting setup time by three‑quarters compared to reading documentation manually (Salesforce Developer Guide).

HubSpot is popular among SaaS companies and international B2B. Its API v3 provides a REST interface with solid SDKs for PHP and Node.js (@hubspot/api-client). Contacts, Companies, Deals are standard objects. The Forms API lets you send data from any custom form directly to HubSpot without using the native widget. One pitfall: the access_token must include the right scopes; a misconfigured token returns 403 Forbidden with a vague message. We include error_logging that captures the error code – debugging takes minutes instead of hours.

Which CRM fits your business: Bitrix24, amoCRM, or HubSpot?

Criteria Bitrix24 amoCRM HubSpot
API complexity Medium (REST + webhooks, custom fields) Low (clean JSON API) Medium (REST + SDK, OAuth 2.0)
Typical synchronous latency 200‑600 ms 100‑300 ms 150‑400 ms
Built‑in deduplication by email crm.duplicate.findByComm Contact search contacts/search
Webhook events Event Handlers (push) Admin panel configuration Webhook + Automations
Best suited for Russian B2B, government, custom fields Small‑ to medium‑sized business International B2B, SaaS

Why is asynchronous sending important?

Calling a CRM API synchronously from the form handler is a mistake. The API may respond in 2 seconds – or time out. The user sits waiting. The correct pattern: form submission → save to database → queue a job → return 200 to the user immediately. A background worker then pushes the lead to the CRM. If the CRM is down, the worker retries with exponential backoff. We use Redis + Bull on Node.js or Laravel Queue on PHP – this guarantees delivery even during temporary outages.

Deduplication – how we stop duplicate leads

The same contact may fill the form twice. Without deduplication the CRM ends up with two identical leads. Before creating a new lead we search by email: for Bitrix24 we call crm.duplicate.findByComm, for HubSpot we use contacts/search. If a match is found we attach a task or comment to the existing lead instead of creating a new one. In our projects this cuts duplicate entries by 95%.

Two‑way synchronization – what happens when a manager changes a deal status

If a manager updates a deal status in the CRM, the website needs to reflect that change – especially if the client has a personal account. We configure webhooks from the CRM to an endpoint on the site, then update the local database and notify the client. Critical details: verify the webhook signature and respond with 200 OK within 5 seconds, otherwise the CRM assumes delivery failed. We guarantee that the delay between a status change in the CRM and its appearance on the site never exceeds 3 seconds.

How do we conduct integration in 5 steps?

  1. Audit of data flows – analyse current lead transfer, CRM field structure, and performance bottlenecks. Deliverable: “as‑is” and “to‑be” data flow diagrams.
  2. Architecture design – choose the queue mechanism (Redis Bull or Laravel Queue), define the deduplication method, and prepare a field mapping specification.
  3. Implementation on staging – write code on Laravel or Node.js, configure webhooks, and test with real data: lead creation, status updates, and error handling.
  4. Load testing – simulate peak traffic (e.g. 500 requests per minute) and adjust retry policies and timeout settings.
  5. Deployment and documentation – push to production, train the team on monitoring and retry cleanup, and deliver full endpoint documentation.

What is included in the work

  • Audit report with current data flow diagrams and typical error patterns.
  • Architecture design document specifying queue, deduplication, and mapping.
  • Production‑ready integration code on Laravel or Node.js.
  • Webhook configuration and signature verification.
  • Team training on support tasks and retry cleanup.
  • 30‑day warranty support for bug fixes and mapping adjustments.

Real‑world case: real‑estate agency with 400 leads per month

Click to expand A real‑estate agency processed every incoming lead manually – 400 leads per month. Each lead took 3 minutes to enter, and 15% were lost because emails were missed. We integrated their site with amoCRM using asynchronous queue delivery and automatic deduplication. Leads now appear in the pipeline within 5 seconds, and leftover tasks are automatically assigned to the next available agent. Result: 30% increase in conversion and $12,000 saved annually in administrative overhead.

Timelines

Scenario Duration
One CRM, lead transfer from forms 1‑2 weeks
Two‑way synchronization + statuses 3‑5 weeks
Multiple CRM + custom field mapping 4‑8 weeks

The exact cost is calculated after an audit of your current processes and CRM data structure. Contact us for a project estimate – we will send a commercial proposal within one business day. With 5+ years of experience and more than 20 completed integrations, you get a solution that works from day one. Get an engineer consultation to see how your sales funnel can run without manual lead transfer.

Additional sources: Customer relationship management (Wikipedia) · REST API (Wikipedia)