Portal Development for Beauty Salon or Barbershop

Clients often leave if they can't quickly book a haircut through the site. Administrators spend hours on phone calls, and appointment logs are kept in Excel. Such a situation costs a salon an average of 50,000 rubles monthly due to lost clients. We solve this problem: we develop portals with convenient online booking, CRM integration, and automatic reminders. Our experience in the beauty industry spans over 5 years and 30+ completed projects for beauty salons and barbershops. Turnkey portal development includes everything needed to attract and retain clients.

How does online booking work in a beauty salon portal?

Step-by-step booking: you select a service (haircut, coloring, manicure), a master (with photo and rating), date, and available time. Service duration is accounted automatically—a haircut 45 minutes, coloring 2 hours. The booking instantly locks the slot in the master's schedule. The system calculates occupancy, eliminating double booking. Online booking doubles conversion compared to phone calls, and the time per booking is reduced by 6 times. This reduces administrator workload and saves up to 30% of the payroll fund.

Why is CRM integration important for a barbershop portal?

According to Wikipedia, a CRM system automates customer interactions. Integration with CRM (e.g., YCLIENTS or 1С:Salon) automates all routine tasks: schedule synchronization—slots from CRM are displayed on the site; bookings from the site immediately enter CRM without administrator involvement; client data (visit history, preferences) is available to the master. CRM integration reduces booking time by 3 times compared to manual data entry. If CRM is not used, we build a custom booking management system with Excel export, but we recommend integration—it reduces staff load and eliminates errors.

How to present master portfolios so clients choose?

Each master gets a separate page with photos, specialization, education, and certificates. A before/after gallery with zoom capability. Client reviews with ratings under each master. For administration—a simple panel where works can be uploaded and profiles edited. Everything runs on React and TypeScript, pages load instantly thanks to SSG. We add filtering by services: for example, a coloring master—show only their work. This increases relevance and LTV.

Loyalty program: how to retain clients?

Accumulative discounts or bonus points. The client sees the balance in a personal account or via SMS after a visit. Last-minute cancellation—minus points (protection against no-shows). The system itself suggests returning after 6–8 weeks if the client hasn't booked again. A loyalty program increases LTV by up to 30%. For example, with an average check of 2,000 rubles, additional income from one client can reach 600 rubles due to repeat visits.

What is included in portal development?

• Analysis of business processes and requirements documentation.
• Interactive prototype (Figma) for approval.
• Brand-aligned design.
• Frontend on React 18, Next.js 14, TypeScript, Tailwind; backend on Laravel 11 or Node.js (Nest.js).
• CRM integration (YCLIENTS, 1С:Salon, or custom system).
• Testing: unit tests, integration tests, UI tests, Core Web Vitals check (LCP < 2.5 s, CLS < 0.1).
• Deployment on Docker, Nginx, Vercel; domain and SSL setup.
• Staff training: documentation and a two-hour session for administrators.
• Post-launch support: 1 month warranty support, then under a separate agreement.

Project stages

1. Requirements analysis—capture business processes, list of services, number of masters, needed integrations.
2. Prototyping—create an interactive interface prototype (Figma) for approval.
3. Design—design UI in your brand style.
4. Development—frontend on React 18, Next.js 14, TypeScript, Tailwind; backend on Laravel 11 (PHP 8.3) or Node.js (Nest.js) depending on complexity.
5. CRM integration—connect YCLIENTS, 1С:Salon, or other via API.
6. Testing—unit tests, integration tests, UI tests, Core Web Vitals check (LCP < 2.5 s, CLS < 0.1).
7. Deployment—configure Docker, Nginx or Vercel, connect domain.
8. Staff training—documentation and a two-hour session for administrators.

Timelines and how we work

Timelines depend on complexity:

• Basic portal with portfolio and online booking via YCLIENTS—2–4 weeks.
• Portal with custom CRM, loyalty program, and personal account—6–10 weeks.

We work in stages with intermediate demos. Always reachable via Telegram or Slack. We guarantee security: protection against CSRF, XSS, SQL injection. We use only open technologies (PostgreSQL, Redis, React, Laravel).

What else do we consider?

• Mobile adaptation—all portals work correctly on smartphones.
• SEO optimization: local keywords, maps, meta tags.
• Integration with maps (Yandex.Maps, 2GIS) and social networks (Instagram, VK).
• Security: protection against CSRF, XSS, SQL injection.

Order turnkey portal development for your beauty salon or barbershop—get a ready-made tool for attracting and retaining clients. Contact us for a preliminary project estimate. Write to us—let's discuss details.

Development of Corporate Portals and Internal Systems

We specialize in developing corporate portals — CRM, ERP, LMS, and Intranet. Each project starts not with landing page layout, but with how business rules will be embedded into the architecture: who sees which data, how 1C and accounting systems sync, how 500 contacts turn into 500,000 without performance degradation. Over 7 years, we have delivered over 40 portals for companies with 50 to 5000 employees. We will evaluate your project in two business days — just contact us.

A public website can be launched without detailed design — iteratively improved based on feedback. With a corporate portal, this approach does not work: the cost of fixing architectural decisions after launch for 200 users is incomparably higher. Therefore, we spend 70% of our time on analysis and prototyping, and write code only after the role matrix and integration scheme are approved.

Three areas where bad decisions are often made: access rights model, performance on large data, and real-time updates.

How to build a role model for 30 departments?

Access rights model. "A manager sees only their own clients, a department head sees the entire department, a director sees the whole company, but financial data is visible only to the CFO and above." This is not three roles — it's a matrix of roles, permissions, organizational units, and record ownership. Implementing it with if ($user->role === 'manager') in controllers will make the code unmaintainable after six months.

The correct approach: Spatie Laravel Permission for basic role model + Policy classes for object-level permission (can('view', $deal) checks not only the role but also ownership). For complex hierarchical structures — ABAC (Attribute-Based Access Control) instead of RBAC.

Performance on large data. CRM with 500,000 contacts, filtering by 10 fields, sorting by activity — a naive implementation yields 15-second queries. Composite indexes, denormalization of aggregates (last_activity_at on the record itself instead of MAX over related table), Elasticsearch for full-text search on contacts.

Real-time updates. Multiple employees working on the same document or task. Without WebSocket — constant setInterval with polling every 5 seconds, extra server load, update delays. Laravel Broadcasting + Pusher/Soketi or a custom WebSocket server on Node.js — for notifications and real-time changes.

CRM Systems

Typical set: contacts, companies, deals, activities, sales funnel, reports. Technically straightforward. The complexity lies in the details.

Pipeline with custom stages. Every company wants its own funnel. Stages must be configurable without deployment. Table pipeline_stages with position, color, is_final, probability — and drag-and-drop for reordering on UI (React DnD or dnd-kit).

Change history. Who and when changed a deal status, reassigned a responsible person, added a note. Audit log via Observer or spatie/laravel-activitylog. On UI — timeline with filtering by activity type.

Email integration. IMAP/SMTP for connecting corporate mailbox, automatic linking of incoming emails to contacts by email address. This works reliably only with proper handling of bounces, spam, auto-replies — filtering is required.

Why is ERP not about code but about data?

ERP is when CRM, warehouse, production, accounting, and HR are unified into a single system. Full ERP from scratch is rare (usually integrating with existing systems), but modular systems for specific businesses are common.

Key principle: financial operations must be immutable. Not UPDATE orders SET status = 'cancelled' — but creating a new record order_cancellations with a reference to the original order. This is the immutable ledger principle, which simplifies auditing and reconciliation.

Integration with 1C is almost always part of an ERP project. Two-way synchronization: from 1C to portal (directories, balances, prices) and from portal to 1C (orders, documents). RabbitMQ as an event bus between systems is more reliable than direct HTTP interaction — if 1C is unavailable, messages wait in the queue.

How are LMS structured: learning platforms?

Learning Management System — courses, modules, lessons, tests, certificates, user progress.

Video content is the most demanding part of an LMS. Storing video on your own server and serving via Nginx is a bad idea: expensive, slow, no adaptive bitrate. Correct approach: upload to S3/Cloudflare R2, transcode via AWS Elemental MediaConvert or Mux, HLS playlist for adaptive streaming via Video.js or Plyr.

Viewing progress — periodic sending of watch_position from the frontend (every 10–30 seconds), storage in Redis with periodic synchronization to PostgreSQL. Do not save every second to the database — it will kill performance.

SCORM compatibility — if integration with corporate training materials is needed. Separate module, there are ready libraries (scorm-again).

Intranet and HR Portals

Corporate intranet: news, documents, organizational structure, HR processes (vacations, requests, KPIs).

Organizational structure in the database is a hierarchical structure. Adjacency list (parent_id on each record) is simple to implement but slow for recursive queries. Nested Sets or Closure Table are faster for reading hierarchies, more complex for changes. In PostgreSQL — recursive CTEs (WITH RECURSIVE) with adjacency list — a balance between simplicity and performance.

Document and request approval — workflow engine. Simple linear approvals (employee → manager → HR → accountant) can be done without a special engine. Non-linear (parallel branches, conditional transitions, delegation) — consider ready solutions: Temporal.io for workflow orchestration or a custom state machine based on the state-machine pattern.

What is included in the work

When ordering a corporate portal development, you receive:

• Architectural documentation (ER diagrams, integration scheme, role matrix)
• Full code in a Git repository with CI/CD
• Access to infrastructure (hosting, databases, storage)
• Training for administrators and key users (2–3 sessions)
• Warranty support for 3 months after launch

Our design principles rely on official Laravel documentation on authorization (Policies) and recommendations for working with queues.

Technical Stack for Portals

Timeline Estimates

The cost is calculated individually after a detailed analysis of requirements and role model. To get a preliminary estimate, contact us — we will analyze your task and offer an optimal turnkey solution.