Without online eyewear try-on, customers defect to competitors
Buying glasses online is always a risk for the customer: it's unclear how the model will sit on the face, whether the shape suits them, or whether the frame is too big. Without the ability to try on the glasses, most shoppers hesitate and postpone their order.
And some of them leave for competitors at the selection stage — competitors that already offer this option.
As a result, online retail loses not just a specific sale, but also audience trust. A visitor who couldn't see the product "on themselves" is unlikely to come back next time. Every such loss means lower conversion and a higher customer acquisition cost at the same reach.
We solve this problem with AR eyewear try-on. The customer sees the model on their face in real time, can turn their head, choose a color, and see whether the frame suits them.
This turns uncertainty into a purchase decision — sales grow, and returns due to "it didn't fit" become rare.
The client gets a working tool that integrates into the existing catalog and launches without complex staff training. The technology is already refined: eyewear try-on works on any modern smartphone and requires no additional devices from the customer.
All you have to do is offer this option to visitors — the system handles the rest, bringing lost customers back into the sales funnel.
What AR try-on delivers: higher sales and brand trust
Buying glasses online always comes with doubt: will the frame suit, will it be too big or too small. Because of this, shoppers postpone their order or leave for competitors.
AR try-on solves the problem: using the smartphone camera, the customer sees the selected model on their face in real time. This removes the main fear, turns the site's storefront into a sales tool, and sets the store apart from competitors.
Augmented reality technology helps the business in several ways at once. Conversion grows: a customer who has "tried on" the glasses confidently clicks the order button.
The share of returns drops: the customer has already seen how the frame fits and is less often disappointed. The unusual experience engages people and gets shared on social media — brand awareness grows. And no app installation is needed — everything works right in the browser.
Higher conversion and average order value
Virtual try-on speeds up the decision: the customer quickly compares frames and picks the one that suits them. Confidence in the choice increases the average order value — they're more likely to add lenses or accessories. For the business, this is extra revenue without expanding the assortment.
Fewer returns and stronger loyalty
When a customer sees themselves in glasses in advance, there are fewer returns. This saves on logistics and order processing, and customers stay satisfied. They come back again and recommend the store — that's how a loyal audience and brand trust grow.
Brand awareness and the viral effect
AR try-on is a reason to talk about your brand. Customers share screenshots and videos on social media, tagging the store. Such posts bring free reach and highlight how modern the brand is.
When your customers "try on" the glasses, the brand becomes closer and clearer to the audience.
At truetech.by, we develop AR try-on solutions for eyewear based on your business goals: from website integration to a standalone app. We use professional augmented reality tools so the result is stable on any device and delivers a measurable increase in sales.
AR eyewear try-on formats for any business goal
A customer chooses glasses by the feeling of "mine / not mine," and online that feeling doesn't exist. That's why even with a good catalog, some customers don't commit to an order: the risk of missing the mark on shape, color, or size is too high.
AR try-on solves this problem — a person sees themselves in the glasses before buying, and the barrier disappears.
We compared three formats that cover different business goals: from increasing catalog conversion to viral social media reach. All of them work on regular smartphones, without special equipment, and integrate easily into your ecosystem.
| Format | Who it's for | What it delivers to the business |
|---|---|---|
| Catalog try-on — on the website or in a storefront | Online stores with a wide assortment | Higher conversion and average order value, fewer returns from wrong choices |
| In-app try-on — in a branded mobile app | Brands with a loyal audience and an omnichannel strategy | Customer retention, upsells, collecting preference data |
| Social media try-on — an AR filter for stories and posts | Marketing campaigns, new product launches | Viral reach, brand awareness, leads without advertising spend |
Each format solves its own task, and we'll help you choose the one that best fits your scenario. For example, social media try-on works well for a quick launch — guests try on glasses right in their Instagram feed and share the result with friends.
For long-term results, a combination of catalog and mobile app is better: the customer first tries on social media, then seals the decision on the website.
We design each format around your funnel: we define what action the customer should take after the try-on — go to the catalog, book a store visit, or leave their contact. This turns the technology into a measurable sales tool rather than just a fancy toy.
How we launch AR try-on in your store in 5 steps
We've been through dozens of AR try-on projects and refined the process down to five clear steps. You get a working tool that helps customers choose glasses without visiting the store, and you don't need to understand the technology — we handle everything. Here's how the process works:
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Brief and plan. Tell us about your eyewear assortment and your goal: whether you need to increase online sales or reduce returns. We'll ask a few questions, lock in the goals and timeline, and then prepare a plan with clear stages. You get a transparent estimate and a clear understanding of what the deliverable will be.
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Scenario approval. We agree on the try-on scenario: how the customer selects a frame, looks at themselves from different angles, and changes the color. We show a prototype so you can evaluate the interface and logic before the main development starts. Revisions at this stage are free and won't break the budget.
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Implementation. We connect the 3D models of your glasses, set up face tracking, and render the glasses on screen. You get a link to a test version where you can "try on" several items and confirm everything works the way you wanted.
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Launch. We publish the try-on on your website or in your mobile app: we embed it on the product page, connect the cart and analytics. We test it on different smartphones so every customer can use the feature. We launch and give you links for advertising campaigns.
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Support and growth. After launch, we don't disappear: we add new models to the catalog, fine-tune edge cases, and monitor stability. If you want to improve the try-on — add a comparison scenario or virtual try-on in advertising — just write to us.
What the complete AR try-on solution includes
We've put the solution together as a single package, not a set of scattered services. You don't need to look for separate contractors — everything, from mockups to launch and support, is covered turnkey.
This shortens timelines and removes the risk of responsibility falling through the cracks between vendors.
The complete solution includes:
- 3D frame mockups in multiple sizes and colors — the customer sees how the model fits their face without trying it on in the store. The mockups are adapted to real proportions, so the result won't disappoint.
- The AR app itself for smartphone or tablet — works on professional equipment and customers' standard devices, with no additional purchases. It launches through the camera, and face scanning takes seconds.
- Integration with your platform — we connect the try-on to your online store, catalog, or CRM. The customer can then go straight from trying on to placing an order, and the data flows into your system.
- Staff training — simple instructions and a short session for managers or consultants so they can show the try-on to customers themselves. No need to hire a technical specialist.
- Pre-launch testing period — we verify everything on real devices and make adjustments before your customers see the tool.
- Ongoing support after launch — we answer questions, monitor stability, and update content when the collection changes. You get a dedicated contact for quick decisions.
- Compatibility updates — the app adapts to new device models so the try-on works reliably for all users.
In the end, you have a ready-made tool that draws attention to your assortment and makes choosing glasses easier. All you have to do is announce the new feature to your customers — we handle the rest.
Case study: how AR try-on increased conversion 2.5×
For the OptiLook optical retail chain, the task was a familiar one for the market: customers chose glasses on the website but doubted whether the model would suit their face shape, and ultimately either didn't place an order or returned part of their purchase.
The brand had already tried static model photos, but that didn't create the "on me" feeling. We built an AR try-on: the visitor turns on their phone camera and immediately sees themselves in the selected frame — with an accurate fit and scale.
The solution took a timeline typical for an online store — in four weeks, we integrated the try-on into the product page.
Customers don't need to download anything or figure out instructions: they just press a button, sweep the phone across their face — and the glasses "go on" in real time.
Technically, it runs on a professional AR platform that ensures precise fitting, so the fit isn't distorted. For the customer, it's simply a convenient feature that removes the main barrier to remote purchases — the uncertainty before paying.
Results after two months
Conversion to order placement grew 2.5× compared to the section without try-on. The average order value increased by 18% — customers more confidently chose more expensive frames because they saw themselves in them before paying.
And returns due to "the shape didn't suit" dropped by a third — that's direct savings on logistics and repackaging.
The marketing effect proved just as important: customers willingly shared try-on screenshots on social media, adding free reach. Analytics showed that users who used the try-on spent 1.5× more time on the site and almost never bounced straight from the product page.
A quarter later, the client came back asking to expand the project to all collections, confirming that the investment in AR had paid off. The experience is replicable: the same approach works for eyewear stores, fashion shows, and jewelry.
How to choose an AR try-on format for your business goals?
Choosing an AR try-on format starts not with technology, but with the business goal. If the goal is to increase store sales, a simple try-on that shows the glasses on the face and lets the customer change the frame is enough.
If you're building a premium brand and want to engage the customer in longer interaction, choose a richer format with virtual options and personal recommendations.
The second criterion is your audience. Younger customers see "try-on" as entertainment and are happy to share the result on social media. Conservative shoppers care about realism: how the frame fits, what colors and sizes are available.
A properly chosen format takes your audience's expectations into account and increases conversion to purchase.
The third criterion is budget and speed of launch. A small basic try-on can be up and running in a couple of weeks and cost several times less than a multifunctional virtual mirror.
At the same time, simple solutions often have better ROI, especially if you're just testing a new sales channel. We'll help you find the right balance between capabilities, budget, and launch timeline.
In our practice, a rule often holds: at the start, one strong feature that reinforces your key differentiator from competitors is enough. The rest can be added later, based on real data about customer behavior.
That's why we first break down your goal, audience, and expectations — and only then propose a suitable format.
Leave a request for a consultation — we'll describe the optimal scenario for your budget and goals so you can quickly get a working tool for growing sales.
Frequently asked questions and concerns before ordering AR try-on
Before ordering AR try-on, business owners and event managers have the same concerns: what if the equipment fails, the launch drags on, the budget grows, and no one answers after the event. Below, we address these fears briefly and to the point.
What if the AR try-on fails at the most critical moment?
Before the launch, we do a technical rehearsal at your venue and check coverage and lighting.
In case of an unexpected situation, we bring backup equipment and redundant communication channels — the guest won't be left without the try-on experience, even if the main scenario fails.
We work on professional devices that have been through dozens of events. The risk of failure is minimal, but if it does happen, replacement takes minutes, not hours.
Will it take long? When can we launch the try-on?
A typical project takes two weeks to a month. The timeline depends on the number of eyewear models, the scenario, and the venue. If you need it faster, we put together an accelerated version in 7–10 days — with a limited assortment but the same stability.
You get a calendar plan with checkpoints: mockup approval, assembly, testing, setup. It's clear what happens at each stage and who is responsible for what.
How much does it cost, and will there be hidden charges?
The cost is based on the number of models, the rental duration, and the complexity of the scenario. At the start, you get a transparent estimate with a fixed price — it doesn't change along the way unless you add new tasks.
The estimate already includes equipment, setup, technical support, and insurance in case of breakdown. No "paying for nothing" add-ons — only what's actually needed for the result.
What happens after launch? Who helps during the event?
Our engineer is on site for the entire period the try-on is running — from setup to teardown. They monitor battery, calibration, and the queue, and quickly resolve any issues so visitors never notice the technical side.
After the event, you get a report on the number of sessions and average duration — these figures will help you assess reach and plan your next activities.
Guarantees are written into the contract: responsibility for equipment operation, launch timelines, and a fixed cost. You risk neither budget nor reputation — you only get a working tool that attracts attention and helps sell.Order AR try-on: let's discuss your task and calculate the cost
AR eyewear try-on gives your customers the ability to try on a frame online without leaving home. This feature increases conversion in your online store and noticeably reduces the number of returns: the customer already sees how the model fits their face.
For the brand, it's also an extra hook for viral marketing — people always want to share their try-on result.
We help you launch AR try-on turnkey: from discussing the idea to integrating it on your website. Leave a request — we'll consult you for free, calculate the cost, and give you precise timelines. You'll get a work plan with clear stages and the team structure.
What you get when you reach out to us:
- A free consultation and preliminary estimate — you know the budget and scope before work begins.
- Clear timelines: we state the launch date and stick to it.
- Adaptation to your catalog: we'll add all eyewear models, accounting for sizes and materials.
- We integrate AR try-on into your website or mobile app — without breaking the current design.
- A guarantee of stable operation on popular smartphone and tablet models.
- Post-launch support: we help with updates and technical questions.
To get a timeline and cost estimate, leave a request on the website. We'll get back to you within one business day, clarify the details, and prepare a commercial proposal.
If you're not sure whether AR try-on is right for your business, write to us anyway: we'll analyze your situation and offer the best solution.